Is watercolour sketchbook profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 52 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (48/100).

How competitive is the watercolour sketchbook niche?

25 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in watercolour sketchbook?

Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Use. The return rate is 0.4%.

When does demand for watercolour sketchbook peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the watercolour sketchbook niche?

Listings span £3.42–£16.81; the average listing price is £8.47 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.

watercolour sketchbook

Skip it

Prices mostly outside the sweet spot ($3.42–$16.81) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good626.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.47

avg listing price — sweet spot $15–$100

Market size

Bad£74K

£74K/yr · 182K searches

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Price range

Bad£3.42–£16.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, watercolour sketchbook is a £74K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

watercolour sketchbook market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 4.8%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 6.0%
Avg brand age: 40 months
Avg seller age: 199 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

38%

Top 20: 74%

Open market

28%

WSICSE21%
DagouColor13%
tumuarta12%
Artecho10%
STATIONERY ISLAND9%
XUDIY8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top watercolour sketchbook search terms

watercolour sketchbook101K/yr -15.3%3.7% conv.
watercolour sketchbook a515K/yr -6.2%4.7% conv.
watercolour journal14K/yr -19.4%2.1% conv.
a5 watercolour sketchbook9K/yr -16.7%6.5% conv.
watercolor sketchbooks11K/yr -25.3%2.4% conv.
watercolour sketchbook a47K/yr -23.3%6.3% conv.
300gsm sketchbook6K/yr +0.1%1.5% conv.
watercolour notebook5K/yr +3.9%2.5% conv.
a4 watercolour sketchbook5K/yr -29.1%4.8% conv.
watercolour sketch book5K/yr -15.7%3.0% conv.

All search terms

Top watercolour sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DagouColor Watercolor Sketchbook - 8.5x8.5 1 Pack

DagouColor£6.564.1★196 rev

A5 Watercolour Paper Pad 32 Sheets (64 Pages) 300GSM (140LB) Cold-Press Natural White Spiral-Bound A5 Sketchbook Drawing Pad Mixed Media Paper Suitable for Beginners & Hobbyists

XUDIY£5.314.5★24 rev

40 Sheets Watercolour Journal 4x6in 140 lb/300 GSM Watercolour Sketchbook Cold Press Water Colour Paper for Art Painting Drawing Mixed Media

WSICSE£11.034.9★24 rev

STATIONERY ISLAND Watercolour Paper A5 Pad 50 Sheets - Natural White 300gsm Glue Bound Cold-Pressed Texture Watercolour Sketchbook for Painting Drawing and Mixed Media

STATIONERY ISLAND£7.394.7★2,766 rev

Artecho Watercolour Paper A4 Pad 40 Sheets with Watercolour Brush and Pencil Water Colour Paper 300gsm Art Paper Pad Watercolour Sketchbook for Painting Drawing Sketching and Mixed Media

Artecho£7.944.6★722 rev

Newest

by launch date

30 Sheets Watercolour Paper Pad with Watercolour Brush 140 lb/300 GSM Watercolour Sketchbook Cold Press Tearable Water Colour Pad for Art Painting Drawing Mixed Media(4x6 Inch)

WSICSE£4.755 rev

4mo ago

35 Sheets Watercolour Paper Pad 3.5x5.5 Inch 140 lb/300 GSM Cold Press Water Colour Paper Spiral Bound Watercolour Sketchbook for Art Painting Journal Drawing Mixed Media for Artists

WSICSE£5.045 rev

4mo ago

A5 Watercolour Paper Pad 32 Sheets (64 Pages) 300GSM (140LB) Cold-Press Natural White Spiral-Bound A5 Sketchbook Drawing Pad Mixed Media Paper Suitable for Beginners & Hobbyists

XUDIY£5.3124 rev

6mo ago

Fuumuui 30 Sheets Watercolour Journal 7.6 x 7.6 in/19.3 x 19.3cm 100% Cotton Watercolour Paper 140LB/300GSM Cold Pressed Travel Watercolor Sketchbook for Art Painting Drawing Mixed Media

Fuumuui£16.8143 rev

9mo ago

DagouColor Watercolor Sketchbook 2 Pack 30 Sheets Each - Grey 14 * 8.9cm

DagouColor£7.8812 rev

11mo ago

What buyers say about watercolour sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Excellent item, as described”

Value For Money17%

“Good value”

Drawing Experience9%

“The sketching ability”

Size-Overall5%

“Nice size”

Color4%

“Good colour and price”

Thickness3%

“Very thick card”

Gifting Purpose3%

“Bought as gift recipient was happy with item”

Advertised Vs Actual Product3%

“As advertised”

Texture/Consistency-Overall2%

“good texture”

Paint Quality2%

“paint as expected so the surface was good for my amateur creativity”

What buyers complain about

Size-Overall29%

“just wish I had checked the size, my fault”

Thickness12%

“Not thick enough”

Ease Of Use12%

“found it incredibly difficult to use”

Color7%

“Bad for watercolour”

Quality-Overall5%

“Definitely not artist quality”

Advertised Vs Actual Product4%

“the description is deceptive”

Paint Quality4%

“Terrible and certainly not even for sketches”

Upholstery/Fabric Quality3%

“Not 100% cotton”

Strength3%

“is very easily damaged”

Material Quality3%

“not 100% cotton”

Top return reasons

Size-Overall77%

Quality-Overall6%

Weight Heavy2%

Defective Material/Parts2%

Thin2%

Color2%