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Watercolour Sketchbook

prices mostly outside the sweet spot ($3.42–$16.81) — Watercolour Sketchbook doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 19Growth 18Conversion 57Competition 77Returns 98Price range 14Avg price 24Brand share 69Review moat 72Quality gap 30
This niche Category average

Is Watercolour Sketchbook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Watercolour Sketchbook is a £74K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Watercolour Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 4.8% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr10K
Search volume / yr-15.0%182K
Conversion rate4.8%
Avg price£8.47

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers25 · 38
Top-5 product click share38%
Open market36%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement90%
New entrants (1y)13· 0 succeeded
Avg rating4.6★
Avg reviews627

Top Watercolour Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

38

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

38%

Top 20: 74%

Open market

28%

  • WSICSE21%
  • DagouColor13%
  • tumuarta12%
  • Artecho10%
  • STATIONERY ISLAND9%
  • XUDIY8%

Watercolour Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume182KCVR4.8%Products52Brands25Top 5 Brands64%OOS Rate6.0%Rating4.6★Reviews627Avg BSR#104
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Watercolour Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • watercolour sketchbook101K/yr
  • watercolour sketchbook a515K/yr
  • watercolour journal14K/yr
  • a5 watercolour sketchbook9K/yr
  • watercolor sketchbooks11K/yr
  • watercolour sketchbook a47K/yr
  • 300gsm sketchbook6K/yr
  • watercolour notebook5K/yr
  • a4 watercolour sketchbook5K/yr
  • watercolour sketch book5K/yr

What reviews say buyers love and hate about Watercolour Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall38%

Excellent item, as described

Value For Money17%

Good value

Drawing Experience9%

The sketching ability

Size-Overall5%

Nice size

Color4%

Good colour and price

What buyers complain about

82% of reviews
Size-Overall29%

just wish I had checked the size, my fault

Thickness12%

Not thick enough

Ease Of Use12%

found it incredibly difficult to use

Color7%

Bad for watercolour

Quality-Overall5%

Definitely not artist quality

Watercolour Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Quality-Overall
6%
3Weight Heavy
2%
4Defective Material/Parts
2%
5Thin
2%

Common Watercolour Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watercolour Sketchbook 48/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 52 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -15.0% over the last 90 days.
Search demand for Watercolour Sketchbook on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.