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Watercolour Sketchbook

Fail

Prices span $3.42–$16.81, mostly outside the sweet spot, so Watercolour Sketchbook is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£74K/yr182K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
38%top-5 click share · 25 brands · 38 sellers

Flapen Score

Watercolour Sketchbook against its category

The dotted line is the Home & Garden average. Past it, Watercolour Sketchbook is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Sketchbook 182K times last year and spent an estimated £74K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.8%
Market size, estimated
£74Ka year
Peak month
January1.8× the quietest month
Top search term
watercolour sketchbook101K searches a year

02 · Price

A sale here is worth £8.47.

Listings sell for £8.47 on average, from £3.42 to £16.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.47 that is £847 to £2K a year per listing.

Average price
£8.47under the $15 to $100 sweet spot
Price range
£3.42–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£847–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #104 within Art & Craft Supplies. It carries 627 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#104in Art & Craft Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
627per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Watercolour Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

38

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

38%

Top 20: 74%

Open market

28%

  • WSICSE21%
  • DagouColor13%
  • tumuarta12%
  • Artecho10%
  • STATIONERY ISLAND9%
  • XUDIY8%

Demand

Watercolour Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Watercolour Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolour sketchbook101K/yr
  • watercolour sketchbook a515K/yr
  • watercolour journal14K/yr
  • a5 watercolour sketchbook9K/yr
  • watercolor sketchbooks11K/yr
  • watercolour sketchbook a47K/yr
  • 300gsm sketchbook6K/yr
  • watercolour notebook5K/yr
  • a4 watercolour sketchbook5K/yr
  • watercolour sketch book5K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Sketchbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.10

just wish I had checked the size, my fault

Small

looked way bigger than this one

Thickness12%−0.02

Not thick enough

Is not as thick as I usually get

Thickness is a little light at 230gsm

Ease Of Use12%−0.03

found it incredibly difficult to use

difficult to explain

they are quite hard to remove due to the glue

Color7%−0.02

Bad for watercolour

couldn't get a neat line between 2 different colours

the colours are muted

Quality-Overall5%+2.67

Definitely not artist quality

Not the best

Totally rubbish

Love

Quality-Overall38%+2.67

Excellent item, as described

Good quality and portable

Excellent product

Value For Money17%+0.81

Good value

worth it

Excellent value for money

Drawing Experience9%+0.26

The sketching ability

The sketchpad is good

Excellent quality sketch book

Size-Overall5%−0.10

Nice size

these are a handy size

The size is also perfect for carrying around without being too bulky

Color4%−0.02

Good colour and price

Great water colour set

Good product, ideal for water colour

Return

0.4% Return rate 80% Fixable by listing

Size-Overall77%▄▇▄█▅▅

just wish I had checked the size, my fault

Small

looked way bigger than this one

Quality-Overall6%▅▇█▂▄▆

Definitely not artist quality

Not the best

Totally rubbish

Weight Heavy2%▄▁▁▁▅█
Defective Material/Parts2%▃▁█▂▁▁
Thin2%█▁▁▁▆▁

FAQ

Common Watercolour Sketchbook questions

Answered from the same tracked data.