Watercolour Pens
FailDemand is soft, at -30.4% this quarter, so Watercolour Pens is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £94K/yr108K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 35 sellers
Flapen Score
Watercolour Pens against its category
The dotted line is the Home & Garden average. Past it, Watercolour Pens is stronger. Inside it, weaker.
Market
The Watercolour Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watercolour Pens 108K times last year and spent an estimated £94K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £94Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- watercolour pens52K searches a year
02 · Price
A sale here is worth £13.64.
Listings sell for £13.64 on average, from £6.86 to £29.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.64 that is £3K to £7K a year per listing.
- Average price
- £13.64under the $15 to $100 sweet spot
- Price range
- £6.86–£29.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #160 within Drawing. It carries 3,989 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #160in Drawing
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,989per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Watercolour Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amteker Watercolour Brush Pens Set 24+2 Brush Pens with Soft Flexible Art Supplies Pens Art Set for Kids Teenagers Gifts for 10 Year Olds Girls Stocking Stuffers Gifts for Teenage Teens Girls
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 8,414
- Age
- 7y ago

STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago

STATIONERY ISLAND Teenage Girls Gifts Watercolour Brush Pens 36+1 Set Soft Brush Pens Water Colour Pens Art Colouring Pens for Kids and Adult Colouring Book Calligraphy Painting
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 2,793
- Age
- 2y ago

KEMYR Watercolour Pens Set with Brush Tips 72 Rich Vivid Colours 3 Blender Pens for Smooth Blending Watercolour Brush Pens Professional Art Supplies for Drawing Coloring Books Calligraphy
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago

Creativepeak Watercolour Brush Pens 72 Vibrant Soft Tip Colouring Markers w/ 4 Blending Brushes Watercolour Brush Pen Set for Calligraphy Lettering Colouring & Journaling Premium Art Supplies
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 2,796
- Age
- 5y ago
Trending
90-day click momentum
KEMYR Watercolour Pens Set with Brush Tips 72 Rich Vivid Colours 3 Blender Pens for Smooth Blending Watercolour Brush Pens Professional Art Supplies for Drawing Coloring Books Calligraphy
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago

STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago

STAEDTLER 3001 TB36 Double Ended Watercolour Brush Pens - Assorted Colour (Pack of 36)
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago

STATIONERY ISLAND Teenage Girls Gifts Watercolour Brush Pens 36+1 Set Soft Brush Pens Water Colour Pens Art Colouring Pens for Kids and Adult Colouring Book Calligraphy Painting
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 2,793
- Age
- 2y ago

Creativepeak Watercolour Brush Pens 72 Vibrant Soft Tip Colouring Markers w/ 4 Blending Brushes Watercolour Brush Pen Set for Calligraphy Lettering Colouring & Journaling Premium Art Supplies
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 2,796
- Age
- 5y ago
Newest
by launch date
KEMYR Watercolour Pens Set with Brush Tips 72 Rich Vivid Colours 3 Blender Pens for Smooth Blending Watercolour Brush Pens Professional Art Supplies for Drawing Coloring Books Calligraphy
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago

STATIONERY ISLAND Teenage Girls Gifts Watercolour Brush Pens 36+1 Set Soft Brush Pens Water Colour Pens Art Colouring Pens for Kids and Adult Colouring Book Calligraphy Painting
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 2,793
- Age
- 2y ago

Laconile Colouring Pens 120 Dual Tip Brush Pens Watercolour Brush Fineliner Felt Pens Art Markers Water Based Coloured Pens for Calligraphy Drawing Sketching Colouring Book
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 4,168
- Age
- 4y ago

Creativepeak Watercolour Brush Pens 72 Vibrant Soft Tip Colouring Markers w/ 4 Blending Brushes Watercolour Brush Pen Set for Calligraphy Lettering Colouring & Journaling Premium Art Supplies
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 2,796
- Age
- 5y ago

Watercolour Brush Pens - 48 Vibrant Colouring Pens & 2 Blending Brushes - Premium Quality Art Supplies Featuring Soft Real Tip - Perfect for Calligraphy Lettering Adult Colouring - Creativepeak
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
35
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Amteker28%
- STAEDTLER21%
- Creativepeak15%
- STATIONERY ISLAND15%
- KEMYR9%
- int!rend6%
- Open — no brand owns it (2 brands, 7%)
Demand
Watercolour Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Watercolour Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watercolour pens52K/yr
- watercolour brush pens19K/yr
- water colour pens10K/yr
- water colour pens set10K/yr
- watercolour markers6K/yr
- watercolour pens for adults7K/yr
- watercolor pens4K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolour Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work
They didnt work very well
I dont see them lasting very long
These ran out on the first use
The quality of these pens was appalling
Im honestly not sure what all these positive reviews are going on about honestly, the brush end as they call it is rubbish, complete rubbish and you cant colour with them at all
The pens have very little colour
For me the colours are too bright
So disappointing, and not worth the price
The price is far too high for these less than mediocre pens
Love
Lots of Colours
Vibrant colours
Great colours
Excellent, especially for detailed work
Brilliant quality
Nice products
Good quality 🖊 Pens
Great pens
very good quality pens
Easy to use
You are able to get started straight away
Fun to use
Value for money
quite good value for money
The cost is low for a reason
Return
0.8% Return rate 20% Fixable by listing
Didnt work
They didnt work very well
The quality of these pens was appalling
Im honestly not sure what all these positive reviews are going on about honestly, the brush end as they call it is rubbish, complete rubbish and you cant colour with them at all
The pens have very little colour
For me the colours are too bright
Some of the pens had dried up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolour Pens questions
Answered from the same tracked data.









