Watercolour Pens
soft demand (-30.4% this quarter) — Watercolour Pens doesn't clear our bar today.
Flapen Score
Is Watercolour Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Watercolour Pens is a £94K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Watercolour Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.4% over the last 90 days and 6.4% of searches end in a purchase.
£94K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Watercolour Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amteker Watercolour Brush Pens Set 24+2 Brush Pens with Soft Flexible Art Supplies Pens Art Set for Kids Teenagers Gifts for 10 Year Olds Girls Stocking Stuffers Gifts for Teenage Teens Girls
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 8,414
- Age
- 7y ago
STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago
STATIONERY ISLAND Teenage Girls Gifts Watercolour Brush Pens 36+1 Set Soft Brush Pens Water Colour Pens Art Colouring Pens for Kids and Adult Colouring Book Calligraphy Painting
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 2,793
- Age
- 2y ago
KEMYR Watercolour Pens Set with Brush Tips 72 Rich Vivid Colours 3 Blender Pens for Smooth Blending Watercolour Brush Pens Professional Art Supplies for Drawing Coloring Books Calligraphy
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago
Creativepeak Watercolour Brush Pens 72 Vibrant Soft Tip Colouring Markers w/ 4 Blending Brushes Watercolour Brush Pen Set for Calligraphy Lettering Colouring & Journaling Premium Art Supplies
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 2,796
- Age
- 5y ago
Trending
90-day click momentumKEMYR Watercolour Pens Set with Brush Tips 72 Rich Vivid Colours 3 Blender Pens for Smooth Blending Watercolour Brush Pens Professional Art Supplies for Drawing Coloring Books Calligraphy
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago
STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago
STAEDTLER 3001 TB36 Double Ended Watercolour Brush Pens - Assorted Colour (Pack of 36)
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago
STATIONERY ISLAND Teenage Girls Gifts Watercolour Brush Pens 36+1 Set Soft Brush Pens Water Colour Pens Art Colouring Pens for Kids and Adult Colouring Book Calligraphy Painting
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 2,793
- Age
- 2y ago
Creativepeak Watercolour Brush Pens 72 Vibrant Soft Tip Colouring Markers w/ 4 Blending Brushes Watercolour Brush Pen Set for Calligraphy Lettering Colouring & Journaling Premium Art Supplies
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 2,796
- Age
- 5y ago
Newest
by launch dateKEMYR Watercolour Pens Set with Brush Tips 72 Rich Vivid Colours 3 Blender Pens for Smooth Blending Watercolour Brush Pens Professional Art Supplies for Drawing Coloring Books Calligraphy
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago
STATIONERY ISLAND Teenage Girls Gifts Watercolour Brush Pens 36+1 Set Soft Brush Pens Water Colour Pens Art Colouring Pens for Kids and Adult Colouring Book Calligraphy Painting
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 2,793
- Age
- 2y ago
Laconile Colouring Pens 120 Dual Tip Brush Pens Watercolour Brush Fineliner Felt Pens Art Markers Water Based Coloured Pens for Calligraphy Drawing Sketching Colouring Book
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 4,168
- Age
- 4y ago
Creativepeak Watercolour Brush Pens 72 Vibrant Soft Tip Colouring Markers w/ 4 Blending Brushes Watercolour Brush Pen Set for Calligraphy Lettering Colouring & Journaling Premium Art Supplies
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 2,796
- Age
- 5y ago
Watercolour Brush Pens - 48 Vibrant Colouring Pens & 2 Blending Brushes - Premium Quality Art Supplies Featuring Soft Real Tip - Perfect for Calligraphy Lettering Adult Colouring - Creativepeak
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
35
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Amteker28%
- STAEDTLER21%
- Creativepeak15%
- STATIONERY ISLAND15%
- KEMYR9%
- int!rend6%
- Open — no brand owns it (2 brands, 7%)
Watercolour Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top Watercolour Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- watercolour pens52K/yr
- watercolour brush pens19K/yr
- water colour pens10K/yr
- water colour pens set10K/yr
- watercolour markers6K/yr
- watercolour pens for adults7K/yr
- watercolor pens4K/yr
What reviews say buyers love and hate about Watercolour Pens
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Lots of Colours”
“Excellent, especially for detailed work”
“Good quality 🖊 Pens”
“Easy to use”
“Value for money”
What buyers complain about
72% of reviews“Didnt work”
“I dont see them lasting very long”
“The quality of these pens was appalling”
“The pens have very little colour”
“So disappointing, and not worth the price”
Watercolour Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Watercolour Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
