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Watercolour Pens

Fail

Demand is soft, at -30.4% this quarter, so Watercolour Pens is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£94K/yr108K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
74%top-5 click share · 8 brands · 35 sellers

Flapen Score

Watercolour Pens against its category

The dotted line is the Home & Garden average. Past it, Watercolour Pens is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Pens 108K times last year and spent an estimated £94K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
6.4%
Market size, estimated
£94Ka year
Peak month
December3.4× the quietest month
Top search term
watercolour pens52K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £6.86 to £29.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.64 that is £3K to £7K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£6.86–£29.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #160 within Drawing. It carries 3,989 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#160in Drawing
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,989per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Watercolour Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

35

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Amteker28%
  • STAEDTLER21%
  • Creativepeak15%
  • STATIONERY ISLAND15%
  • KEMYR9%
  • int!rend6%
  • Open — no brand owns it (2 brands, 7%)

Demand

Watercolour Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Watercolour Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolour pens52K/yr
  • watercolour brush pens19K/yr
  • water colour pens10K/yr
  • water colour pens set10K/yr
  • watercolour markers6K/yr
  • watercolour pens for adults7K/yr
  • watercolor pens4K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.09

Didnt work

They didnt work very well

Durability14%−0.09

I dont see them lasting very long

These ran out on the first use

Quality-Overall11%+0.13

The quality of these pens was appalling

Im honestly not sure what all these positive reviews are going on about honestly, the brush end as they call it is rubbish, complete rubbish and you cant colour with them at all

Color9%+1.62

The pens have very little colour

For me the colours are too bright

Value For Money5%−0.03

So disappointing, and not worth the price

The price is far too high for these less than mediocre pens

Love

Color37%+1.62

Lots of Colours

Vibrant colours

Great colours

Quality-Overall14%+0.13

Excellent, especially for detailed work

Brilliant quality

Nice products

Pen/Pencil Quality9%+0.69

Good quality 🖊 Pens

Great pens

very good quality pens

Ease Of Use9%+0.69

Easy to use

You are able to get started straight away

Fun to use

Value For Money7%−0.03

Value for money

quite good value for money

The cost is low for a reason

Return

0.8% Return rate 20% Fixable by listing

Functionality-Overall17%▇▇▄█▅▅

Didnt work

They didnt work very well

Quality-Overall13%▄▄▅▃█▁

The quality of these pens was appalling

Im honestly not sure what all these positive reviews are going on about honestly, the brush end as they call it is rubbish, complete rubbish and you cant colour with them at all

Color11%▂▄▅▅▅█

The pens have very little colour

For me the colours are too bright

Product Condition10%▃▁▃▃▅█
Dry/Empty Ink9%█▁▃▁▁▄

Some of the pens had dried up

FAQ

Common Watercolour Pens questions

Answered from the same tracked data.