Watercolour Paper
Watercolour Paper shows low returns (0.3%), but prices mostly outside the sweet spot ($3.42–$13.15) keeps it on the watch list.
Flapen Score
Is Watercolour Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Watercolour Paper is a £286K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Watercolour Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.3% over the last 90 days and 10.5% of searches end in a purchase.
£286K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 36 products
Top Watercolour Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Artecho Watercolour Paper A4 Pad 40 Sheets with Watercolour Brush and Pencil Water Colour Paper 300gsm Art Paper Pad Watercolour Sketchbook for Painting Drawing Sketching and Mixed Media
- Price
- £7.94
- Rating
- 4.6/5
- Reviews
- 722
- Age
- 1y ago
STATIONERY ISLAND Watercolour Paper A4 Pad 32 Sheets Water Colour Paper 300gsm Glue Bound Cold-Pressed Texture Watercolour Sketchbook for Painting Drawing Sketching and Mixed Media
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 2,766
- Age
- 2y ago
KINSPORY Watercolour Paper Pad A5 x 30 Sheets - 300GSM Glue Bound Cold-Pressed Texture Art Watercolour Paper Sketchbook for Painting Drawing Sketching and Mixed Media - 14.8 x 21 cm
- Price
- £4.56
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago
Artecho Watercolour Paper A5 Pad 40 Sheets with Watercolour Brush and Pencil Water Colour Paper 300gsm Art Paper Pad Watercolour Sketchbook for Painting Drawing Sketching and Mixed Media
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 722
- Age
- 1y ago
Winsor and Newton Watercolour Paper Pad A4 12 Sheets 300 g/m Glue Bound Cold Pressed Acid Mixture of 25 Percent Cotton and Cellulose Fibres Natural White
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 3,762
- Age
- 5y ago
Trending
90-day click momentum
30 Sheets Watercolour Paper Pad with Watercolour Brush 140 lb/300 GSM Watercolour Sketchbook Cold Press Tearable Water Colour Pad for Art Painting Drawing Mixed Media(4x6 Inch)
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 4mo ago
WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
DagouColor Watercolor Paper Pad 30 Sheets 140lb/300gsm Cold-Pressed Paper Artist Book for Adults Beginners Painting Drawing Mixed Media - Butterfly Pink A4 1 Pack
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 1y ago
Jusart A4 Watercolor Paper Pad 23cmx30.5cm 300gsm/140lb Cold Press Water Color Paper Acid-Free for Wet & Dry Media Watercolor Gouache & Sketching 20 Sheets Perfect for Students and Artists
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 8mo ago
Liyerfer 50 Sheets Watercolour Paper Bulk 140 lb/300 GSM Cotton Cold Press Water Colour Paper Art Paper Drawing Painting Supplies Postcards Easter Gifts for Beginner Artists Students Adults 5 x 7
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5mo ago
Newest
by launch date30 Sheets Watercolour Paper Pad with Watercolour Brush 140 lb/300 GSM Watercolour Sketchbook Cold Press Tearable Water Colour Pad for Art Painting Drawing Mixed Media(4x6 Inch)
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 4mo ago
WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Liyerfer 50 Sheets Watercolour Paper Bulk 140 lb/300 GSM Cotton Cold Press Water Colour Paper Art Paper Drawing Painting Supplies Postcards Easter Gifts for Beginner Artists Students Adults 5 x 7
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5mo ago
Jusart A4 Watercolor Paper Pad 23cmx30.5cm 300gsm/140lb Cold Press Water Color Paper Acid-Free for Wet & Dry Media Watercolor Gouache & Sketching 20 Sheets Perfect for Students and Artists
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 8mo ago
120 Sheets Watercolour Paper Bulk 140 lb/300 GSM Cold Press Thick Water Colour Paper Pad Artist Painting Drawing Paper Art Supplies for Kids Students Artists
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
42
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
42%
Top 20: 85%
Open market
29%
- Artecho19%
- STATIONERY ISLAND18%
- KINSPORY12%
- WSICSE11%
- Winsor & Newton6%
- Xulmar5%
Watercolour Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Watercolour Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- watercolour paper216K/yr
- watercolour paper a426K/yr
- water colour paper22K/yr
- watercolour pad25K/yr
- watercolor paper19K/yr
- watercolour paper 300gsm12K/yr
- a4 watercolour paper14K/yr
- water colour paint paper pad15K/yr
- water color paper10K/yr
- cotton watercolour paper8K/yr
What reviews say buyers love and hate about Watercolour Paper
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent product”
“Fabulous Price”
“Really good paper”
“Very thick card”
“Good colour and price”
What buyers complain about
81% of reviews“the dimensions are wrong”
“found it incredibly difficult to use”
“Didnt like it not as good as the old cotman”
“so expensive”
“Quite thick”
Watercolour Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Watercolour Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
