watercolour paint set
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£668K£668K/yr · 1.1M searches
Price range
Good£3.41–£35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad5,001.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, watercolour paint set is a £668K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
watercolour paint set market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £632K–£758K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.1%
- Avg brand age
- 39 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
67
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
14%
- Artecho24%
- Major Brushes20%
- ARTISTRO17%
- Winsor & Newton12%
- Grabie10%
- STATIONERY ISLAND3%
- Open — no brand owns it (10 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top watercolour paint set search terms
- watercolour paint set383K/yr
- water colour paints sets155K/yr
- watercolour122K/yr
- watercolour paints85K/yr
- watercolours41K/yr
- watercolour palette39K/yr
- watercolour paint35K/yr
- watercolour set37K/yr
- watercolor29K/yr
- water colours29K/yr
Top watercolour paint set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artecho Watercolour Paint Set 100 Colors in Portable Box Including Travel Watercolor Set with Watercolor Papers Brushes and Other Tools Idea for Artists and Hobbyists
Artecho£13.374.7★3,808 rev
ARTISTRO 50 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
ARTISTRO£13.854.7★15,555 rev
Grabie Watercolor Paint Set Great for Painting 50 Colors Detail Paint Brush Included Art Supplies for Artists Amateur Hobbyists and Painting Lovers
Grabie£14.134.7★6,316 rev
Major Brushes Artist Watercolour Paint Tin 36 Blocks Red Metal Lid
Major Brushes£5.784.5★5,297 rev
Major Brushes White Sable Round Brush Set of 5 Plus Artist Watercolour Paint Tin 36 Blocks Red Metal Lid
Major Brushes£8.064.5★2,707 rev
Newest
by launch date
ARTISTRO 50 Watercolour Paint Set - Vivid Colors in Portable Box Palette set - Perfect Travel Watercolour Set for Artists Amateur Hobbyists and Painting
ARTISTRO£9.53329 rev
ARTISTRO 100 Watercolour Paint Set - Portable Paint Set with Palette and Brush Pens -Travel Watercolour Set for Adults Professionals Kids - Art and Painting Supplies - Great Gift
ARTISTRO£15.2815,555 rev
Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens
Aoriyar£9.1916 rev
JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids
JusArt£11.52188 rev
Watercolour Paint Set Art Watercolor - 100 Water Colour Paints Sets in Portable Box - Travel Watercolours Kit with Brushes Paper Pencils Palette - Essential Kits for Kids Adults Artist Beginners
Kebuye£11.7698 rev
Trending
90-day click momentumAoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens
Aoriyar£9.194.6★
TAVOLOZZA Watercolor Paint Set 50 Vivid Colors Including Metallic and Fluorescent Colors in Gift Box Perfect Watercolor Set for Artists Painting Lovers
Tavolozza Fine Arts£8.594.7★
Winsor & Newton Cotman Watercolour Complete Pocket Set 16 x Half Pans + 1 x Travel Brush PLUS 1 x Kneaded Eraser + 1 x Pencil
Winsor & Newton£21.904.7★
Major Brushes Artist Watercolour Red Paint Tin 12 Blocks - Pack of 10
Major Brushes£17.924.4★
JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids
JusArt£11.524.7★
What buyers say about watercolour paint set
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent colours”
“Excellent quality”
“Good price”
“Excellent choice of paint, nice brushes, very pleased”
“Easy to use”
“so ideal for gifting”
“thats what makes it so portable”
“Nice size”
“As described”
“Compact case”
What buyers complain about
“very faint pigment”
“Paints came split”
“bigger than i expected”
“in a matter of a week they have twice significantly raised the price of this product”
“It is better to invest in something more expensive to enjoy the quality”
“The problem with colour is the way it holds onto it”
“but bloody difficult to get into”
“I couldn't even open, it broke”
“stiff to open box”
“This did not come with brushes as advertised”
Top return reasons
Common questions
- Is watercolour paint set profitable to sell on Amazon United Kingdom?
- The niche generates £668K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the watercolour paint set niche?
- 16 brands and 67 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in watercolour paint set?
- Top complaints mined from reviews: Color, Paint Quality, Size-Overall. The return rate is 0.4%.
- When does demand for watercolour paint set peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the watercolour paint set niche?
- Listings span £3.41–£35.04; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 5,002 reviews — the moat a new listing must climb.