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Watercolour Paint Set

Fail

Demand is soft, at -8.0% this quarter, so Watercolour Paint Set is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£668K/yr1.1M searches / yr
90-day growth
-8.0%search demand this quarter
Competition
56%top-5 click share · 16 brands · 67 sellers

Flapen Score

Watercolour Paint Set against its category

The dotted line is the Home & Garden average. Past it, Watercolour Paint Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Paint Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Paint Set 1.1M times last year and spent an estimated £668K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £668K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
4.8%
Market size, estimated
£668Ka year
Peak month
December2.3× the quietest month
Top search term
watercolour paint set383K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £3.41 to £35.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £12.64 that is £19K to £25K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£3.41–£35.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #270 within Painting. It carries 5,002 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#270in Painting
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,002per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Watercolour Paint Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£107K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

67

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

14%

  • Artecho24%
  • Major Brushes20%
  • ARTISTRO17%
  • Winsor & Newton12%
  • Grabie10%
  • STATIONERY ISLAND3%
  • Open — no brand owns it (10 brands, 14%)

Demand

Watercolour Paint Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Watercolour Paint Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolour paint set383K/yr
  • water colour paints sets155K/yr
  • watercolour122K/yr
  • watercolour paints85K/yr
  • watercolours41K/yr
  • watercolour palette39K/yr
  • watercolour paint35K/yr
  • watercolour set37K/yr
  • watercolor29K/yr
  • water colours29K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Paint Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color19%+1.08

very faint pigment

Colours arent strong

Some pigments are quite dull and pale

Paint Quality15%−0.07

Paints came split

The paint looks small

Paints keep falling out

Size-Overall7%

bigger than i expected

Small

The tin is very small

Value For Money7%+0.98

in a matter of a week they have twice significantly raised the price of this product

Unjustified twice raising of price for product

It's not worth spending

Quality-Overall5%+1.24

It is better to invest in something more expensive to enjoy the quality

Could be a bit better made

they aren't the best

Love

Color32%+1.08

Excellent colours

Great color choices

Colours are true

Quality-Overall16%+1.24

Excellent quality

the brushes are reasonable quality

Excellent variety and choice

Value For Money16%+0.98

Good price

Excellent value

Value for money

Paint Quality11%−0.07

Excellent choice of paint, nice brushes, very pleased

Nice paint

Overall decent quality paint

Ease Of Use4%−0.03

Easy to use

with patience it opens fine

Great for beginners

Return

0.4% Return rate 49% Fixable by listing

Size-Overall28%▇▄▅▄▅█

bigger than i expected

Small

The tin is very small

Paint Quality18%▃▃▅▄█▅

Paints came split

The paint looks small

Paints keep falling out

Color10%▅▂██▃▆

very faint pigment

Colours arent strong

Some pigments are quite dull and pale

Quality-Overall8%▇▁▆▃▄█

It is better to invest in something more expensive to enjoy the quality

Could be a bit better made

they aren't the best

Value For Money5%▄▇▁█▄▅

in a matter of a week they have twice significantly raised the price of this product

Unjustified twice raising of price for product

It's not worth spending

FAQ

Common Watercolour Paint Set questions

Answered from the same tracked data.