Watercolour Paint Set
soft demand (-8.0% this quarter) — Watercolour Paint Set doesn't clear our bar today.
Flapen Score
Is Watercolour Paint Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Watercolour Paint Set is a £668K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Watercolour Paint Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.0% over the last 90 days and 4.8% of searches end in a purchase.
£668K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Watercolour Paint Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Artecho Watercolour Paint Set 100 Colors in Portable Box Including Travel Watercolor Set with Watercolor Papers Brushes and Other Tools Idea for Artists and Hobbyists
- Price
- £13.37
- Rating
- 4.7/5
- Reviews
- 3,808
- Age
- 2y ago
ARTISTRO 50 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 5y ago
Grabie Watercolor Paint Set Great for Painting 50 Colors Detail Paint Brush Included Art Supplies for Artists Amateur Hobbyists and Painting Lovers
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 6,316
- Age
- 3y ago
Major Brushes Artist Watercolour Paint Tin 36 Blocks Red Metal Lid
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 5,297
- Age
- 5y ago
Major Brushes White Sable Round Brush Set of 5 Plus Artist Watercolour Paint Tin 36 Blocks Red Metal Lid
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 2,707
- Age
- 12y ago
Trending
90-day click momentum
Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
TAVOLOZZA Watercolor Paint Set 50 Vivid Colors Including Metallic and Fluorescent Colors in Gift Box Perfect Watercolor Set for Artists Painting Lovers
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 4y ago
Winsor & Newton Cotman Watercolour Complete Pocket Set 16 x Half Pans + 1 x Travel Brush PLUS 1 x Kneaded Eraser + 1 x Pencil
- Price
- £21.90
- Rating
- 4.7/5
- Reviews
- 12,227
- Age
- 18y ago
Major Brushes Artist Watercolour Red Paint Tin 12 Blocks - Pack of 10
- Price
- £17.92
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3y ago
JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago
Newest
by launch date
ARTISTRO 50 Watercolour Paint Set - Vivid Colors in Portable Box Palette set - Perfect Travel Watercolour Set for Artists Amateur Hobbyists and Painting
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 329
- Age
- 12mo ago
ARTISTRO 100 Watercolour Paint Set - Portable Paint Set with Palette and Brush Pens -Travel Watercolour Set for Adults Professionals Kids - Art and Painting Supplies - Great Gift
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 12mo ago
Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago
Watercolour Paint Set Art Watercolor - 100 Water Colour Paints Sets in Portable Box - Travel Watercolours Kit with Brushes Paper Pencils Palette - Essential Kits for Kids Adults Artist Beginners
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
67
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
14%
- Artecho24%
- Major Brushes20%
- ARTISTRO17%
- Winsor & Newton12%
- Grabie10%
- STATIONERY ISLAND3%
- Open — no brand owns it (10 brands, 14%)
Watercolour Paint Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Watercolour Paint Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- watercolour paint set383K/yr
- water colour paints sets155K/yr
- watercolour122K/yr
- watercolour paints85K/yr
- watercolours41K/yr
- watercolour palette39K/yr
- watercolour paint35K/yr
- watercolour set37K/yr
- watercolor29K/yr
- water colours29K/yr
What reviews say buyers love and hate about Watercolour Paint Set
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Excellent colours”
“Excellent quality”
“Good price”
“Excellent choice of paint, nice brushes, very pleased”
“Easy to use”
What buyers complain about
73% of reviews“very faint pigment”
“Paints came split”
“bigger than i expected”
“in a matter of a week they have twice significantly raised the price of this product”
“It is better to invest in something more expensive to enjoy the quality”
Watercolour Paint Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Watercolour Paint Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
