Watercolour Paint Set
FailDemand is soft, at -8.0% this quarter, so Watercolour Paint Set is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £668K/yr1.1M searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 67 sellers
Flapen Score
Watercolour Paint Set against its category
The dotted line is the Home & Garden average. Past it, Watercolour Paint Set is stronger. Inside it, weaker.
Market
The Watercolour Paint Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watercolour Paint Set 1.1M times last year and spent an estimated £668K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £668K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £668Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- watercolour paint set383K searches a year
02 · Price
A sale here is worth £12.64.
Listings sell for £12.64 on average, from £3.41 to £35.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £12.64 that is £19K to £25K a year per listing.
- Average price
- £12.64under the $15 to $100 sweet spot
- Price range
- £3.41–£35.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #270 within Painting. It carries 5,002 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #270in Painting
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,002per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Watercolour Paint Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Artecho Watercolour Paint Set 100 Colors in Portable Box Including Travel Watercolor Set with Watercolor Papers Brushes and Other Tools Idea for Artists and Hobbyists
- Price
- £13.37
- Rating
- 4.7/5
- Reviews
- 3,808
- Age
- 2y ago

ARTISTRO 50 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 5y ago

Grabie Watercolor Paint Set Great for Painting 50 Colors Detail Paint Brush Included Art Supplies for Artists Amateur Hobbyists and Painting Lovers
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 6,316
- Age
- 3y ago

Major Brushes Artist Watercolour Paint Tin 36 Blocks Red Metal Lid
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 5,297
- Age
- 5y ago

Major Brushes White Sable Round Brush Set of 5 Plus Artist Watercolour Paint Tin 36 Blocks Red Metal Lid
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 2,707
- Age
- 12y ago
Trending
estimated 90-day click momentum
Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

TAVOLOZZA Watercolor Paint Set 50 Vivid Colors Including Metallic and Fluorescent Colors in Gift Box Perfect Watercolor Set for Artists Painting Lovers
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 4y ago

Winsor & Newton Cotman Watercolour Complete Pocket Set 16 x Half Pans + 1 x Travel Brush PLUS 1 x Kneaded Eraser + 1 x Pencil
- Price
- £21.90
- Rating
- 4.7/5
- Reviews
- 12,227
- Age
- 18y ago

Major Brushes Artist Watercolour Red Paint Tin 12 Blocks - Pack of 10
- Price
- £17.92
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3y ago

JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago
Newest
by launch date
ARTISTRO 50 Watercolour Paint Set - Vivid Colors in Portable Box Palette set - Perfect Travel Watercolour Set for Artists Amateur Hobbyists and Painting
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 329
- Age
- 12mo ago

ARTISTRO 100 Watercolour Paint Set - Portable Paint Set with Palette and Brush Pens -Travel Watercolour Set for Adults Professionals Kids - Art and Painting Supplies - Great Gift
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 12mo ago

Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago

Watercolour Paint Set Art Watercolor - 100 Water Colour Paints Sets in Portable Box - Travel Watercolours Kit with Brushes Paper Pencils Palette - Essential Kits for Kids Adults Artist Beginners
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
67
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 94%
Open market
14%
- Artecho24%
- Major Brushes20%
- ARTISTRO17%
- Winsor & Newton12%
- Grabie10%
- STATIONERY ISLAND3%
- Open — no brand owns it (10 brands, 14%)
Demand
Watercolour Paint Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Watercolour Paint Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watercolour paint set383K/yr
- water colour paints sets155K/yr
- watercolour122K/yr
- watercolour paints85K/yr
- watercolours41K/yr
- watercolour palette39K/yr
- watercolour paint35K/yr
- watercolour set37K/yr
- watercolor29K/yr
- water colours29K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolour Paint Set
We read the reviews and the return reasons for every product selling here.
“very faint pigment”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolour Paint Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









