Watercolour Cards and Envelopes
a small market ($50K/yr) — Watercolour Cards and Envelopes doesn't clear our bar today.
Flapen Score
Is Watercolour Cards and Envelopes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Watercolour Cards and Envelopes is a £50K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Watercolour Cards and Envelopes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.1% over the last 90 days and 8.3% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Watercolour Cards and Envelopes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
30 Watercolour Cards with Envelopes 4x6 Inch 300 GSM Cotton Paper
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 10mo ago
60 Sets Watercolour Cards with Envelopes 140 lb/300 GSM Watercolor Paper Cards 4x6 Inch Foldable Blank Watercolour Postcards and Envelopes for Greeting Cards Wedding Invitations Thank You Cards
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago
50 Pack Blank Watercolor Cards with Envelopes 140lb Heavyweight 100% Cotton 4 x 6 Inch Foldable for Painting or Card Making Perfect for Christmas Birthday
- Price
- £16.50
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 2y ago
Zylota 60 Sets Watercolour Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6 in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentum
10 Sets Blank Cards and Envelopes 4 x 6 Postcard Watercolour Paper 300GSM
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
30 Sets Watercolor Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
A5 Watercolour Paper 40 Sheets 300GSM/140lb Cold Pressed Cotton Watercolour Paper Sheets Natural White Art Paper for Watercolour Gouache Acrylic Drawing & Mixed Media
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 1y ago
Newest
by launch date30 Sets Watercolor Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
10 Sets Blank Cards and Envelopes 4 x 6 Postcard Watercolour Paper 300GSM
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
100 Sets Watercolour Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6 in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- WSICSE56%
- ANSSDO8%
- pobuu7%
- Zylota7%
- XIXUANAI6%
- LUFEEMGA5%
- Open — no brand owns it (3 brands, 11%)
Watercolour Cards and Envelopes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top Watercolour Cards and Envelopes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- watercolour cards and envelopes27K/yr
- watercolour card7K/yr
- watercolour cards7K/yr
- watercolour blank cards and envelopes6K/yr
- watercolour paper cards and envelopes5K/yr
- blank watercolour cards and envelopes4K/yr
- watercolour cards and envelopes for painting5K/yr
What reviews say buyers love and hate about Watercolour Cards and Envelopes
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality for my handmade cards Ive been making”
“Good value”
“Nice cards”
“Colors blend beautifully”
“Exactly as described”
What buyers complain about
80% of reviews“The cards are slightly thicker paper”
“which means that it doesn't absorb the paint”
“Poor quality”
“unfortunately my printer cannot accept them”
“Small post card size”
Watercolour Cards and Envelopes return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Watercolour Cards and Envelopes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
