Watercolour Cards and Envelopes
FailShoppers spend an estimated $50K a year here, so Watercolour Cards and Envelopes is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £50K/yr62K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 11 sellers
Flapen Score
Watercolour Cards and Envelopes against its category
The dotted line is the Home & Garden average. Past it, Watercolour Cards and Envelopes is stronger. Inside it, weaker.
Market
The Watercolour Cards and Envelopes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watercolour Cards and Envelopes 62K times last year and spent an estimated £50K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £50Ka year
- Peak month
- November7.6× the quietest month
- Top search term
- watercolour cards and envelopes27K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £4.62 to £16.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.79 that is £979 to £2K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £4.62–£16.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £979–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,423 within Art & Craft Supplies. It carries 145 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #1,423in Art & Craft Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 145per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Watercolour Cards and Envelopes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
30 Watercolour Cards with Envelopes 4x6 Inch 300 GSM Cotton Paper
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 10mo ago

60 Sets Watercolour Cards with Envelopes 140 lb/300 GSM Watercolor Paper Cards 4x6 Inch Foldable Blank Watercolour Postcards and Envelopes for Greeting Cards Wedding Invitations Thank You Cards
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

50 Pack Blank Watercolor Cards with Envelopes 140lb Heavyweight 100% Cotton 4 x 6 Inch Foldable for Painting or Card Making Perfect for Christmas Birthday
- Price
- £16.50
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 2y ago

Zylota 60 Sets Watercolour Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6 in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago

30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
Trending
estimated 90-day click momentum
10 Sets Blank Cards and Envelopes 4 x 6 Postcard Watercolour Paper 300GSM
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago

30 Sets Watercolor Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago

WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

A5 Watercolour Paper 40 Sheets 300GSM/140lb Cold Pressed Cotton Watercolour Paper Sheets Natural White Art Paper for Watercolour Gouache Acrylic Drawing & Mixed Media
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 1y ago
Newest
by launch date
30 Sets Watercolor Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago

30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago

WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

10 Sets Blank Cards and Envelopes 4 x 6 Postcard Watercolour Paper 300GSM
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

100 Sets Watercolour Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6 in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
11%
- WSICSE56%
- ANSSDO8%
- pobuu7%
- Zylota7%
- XIXUANAI6%
- LUFEEMGA5%
- Open — no brand owns it (3 brands, 11%)
Demand
Watercolour Cards and Envelopes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Watercolour Cards and Envelopes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watercolour cards and envelopes27K/yr
- watercolour card7K/yr
- watercolour cards7K/yr
- watercolour blank cards and envelopes6K/yr
- watercolour paper cards and envelopes5K/yr
- blank watercolour cards and envelopes4K/yr
- watercolour cards and envelopes for painting5K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolour Cards and Envelopes
We read the reviews and the return reasons for every product selling here.
“The cards are slightly thicker paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolour Cards and Envelopes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









