Watercolour Cards and Envelopes
FailShoppers spend only $50K a year here, so Watercolour Cards and Envelopes is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £50K/yr62K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 11 sellers
Flapen Score
Watercolour Cards and Envelopes against its category
The dotted line is the Home & Garden average. Past it, Watercolour Cards and Envelopes is stronger. Inside it, weaker.
Market
The Watercolour Cards and Envelopes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watercolour Cards and Envelopes 62K times last year and spent an estimated £50K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £50Ka year
- Peak month
- November7.6× the quietest month
- Top search term
- watercolour cards and envelopes27K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £4.62 to £16.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.79 that is £979 to £2K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £4.62–£16.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £979–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,423 within Art & Craft Supplies. It carries 145 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #1,423in Art & Craft Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 145per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Watercolour Cards and Envelopes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
30 Watercolour Cards with Envelopes 4x6 Inch 300 GSM Cotton Paper
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 10mo ago
60 Sets Watercolour Cards with Envelopes 140 lb/300 GSM Watercolor Paper Cards 4x6 Inch Foldable Blank Watercolour Postcards and Envelopes for Greeting Cards Wedding Invitations Thank You Cards
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago
50 Pack Blank Watercolor Cards with Envelopes 140lb Heavyweight 100% Cotton 4 x 6 Inch Foldable for Painting or Card Making Perfect for Christmas Birthday
- Price
- £16.50
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 2y ago
Zylota 60 Sets Watercolour Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6 in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentum
10 Sets Blank Cards and Envelopes 4 x 6 Postcard Watercolour Paper 300GSM
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
30 Sets Watercolor Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
A5 Watercolour Paper 40 Sheets 300GSM/140lb Cold Pressed Cotton Watercolour Paper Sheets Natural White Art Paper for Watercolour Gouache Acrylic Drawing & Mixed Media
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 1y ago
Newest
by launch date30 Sets Watercolor Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
30 Sets Watercolour Cards with Envelopes Blank Watercolor Paper with Water Brush Pens 4x6 5x7 Foldable Watercolour Postcards for Greeting Cards Birthday Wedding Invitations
- Price
- £7.49
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
WSICSE 80 Sheets Watercolour Paper Bulk 230 GSM Water Colour Paper 5 x 7
- Price
- £5.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
10 Sets Blank Cards and Envelopes 4 x 6 Postcard Watercolour Paper 300GSM
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
100 Sets Watercolour Cards with Envelopes 140lb/300GSM Blank Watercolor Paper 4 x 6 in Foldable Water Colour Postcards for Greeting Card Birthday Wedding Invitations
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- WSICSE56%
- ANSSDO8%
- pobuu7%
- Zylota7%
- XIXUANAI6%
- LUFEEMGA5%
- Open — no brand owns it (3 brands, 11%)
Demand
Watercolour Cards and Envelopes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Watercolour Cards and Envelopes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watercolour cards and envelopes27K/yr
- watercolour card7K/yr
- watercolour cards7K/yr
- watercolour blank cards and envelopes6K/yr
- watercolour paper cards and envelopes5K/yr
- blank watercolour cards and envelopes4K/yr
- watercolour cards and envelopes for painting5K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolour Cards and Envelopes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The cards are slightly thicker paper
They arent thick
seem a little thinner than that
which means that it doesn't absorb the paint
Unsuitable for watercolour paint
Poor quality
Poor quality! Ive had these cards previously and the quality was really good. However, these are disappointing, poor quality, seem a thinner card and difficult to paint on.
quality not as good as the last ones I bought either
unfortunately my printer cannot accept them
Small post card size
Love
Good quality for my handmade cards Ive been making
Good quality
Good quality cards
Good value
Excellent value for money
Great value
Nice cards
Great little cards with envelopes
very nice quality card for watercolour birthday card or any greetings card
Colors blend beautifully
They are a cream colour
the watercolour cards fit neatly inside
Exactly as described
Met expectations
Return
1.2% Return rate 76% Fixable by listing
Small post card size
Poor quality
Poor quality! Ive had these cards previously and the quality was really good. However, these are disappointing, poor quality, seem a thinner card and difficult to paint on.
quality not as good as the last ones I bought either
Cards are different colour to envelope
These water colour cards are off white in colour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolour Cards and Envelopes questions
Answered from the same tracked data.