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Watercolour Cards and Envelopes

Fail

Shoppers spend an estimated $50K a year here, so Watercolour Cards and Envelopes is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£50K/yr62K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
74%top-5 click share · 9 brands · 11 sellers

Flapen Score

Watercolour Cards and Envelopes against its category

The dotted line is the Home & Garden average. Past it, Watercolour Cards and Envelopes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Cards and Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Cards and Envelopes 62K times last year and spent an estimated £50K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
8.3%
Market size, estimated
£50Ka year
Peak month
November7.6× the quietest month
Top search term
watercolour cards and envelopes27K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £4.62 to £16.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.79 that is £979 to £2K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£4.62–£16.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£979–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,423 within Art & Craft Supplies. It carries 145 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#1,423in Art & Craft Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
145per listing
Listings tracked
12

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Watercolour Cards and Envelopes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

11%

  • WSICSE56%
  • ANSSDO8%
  • pobuu7%
  • Zylota7%
  • XIXUANAI6%
  • LUFEEMGA5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Watercolour Cards and Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Watercolour Cards and Envelopes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • watercolour cards and envelopes27K/yr
  • watercolour card7K/yr
  • watercolour cards7K/yr
  • watercolour blank cards and envelopes6K/yr
  • watercolour paper cards and envelopes5K/yr
  • blank watercolour cards and envelopes4K/yr
  • watercolour cards and envelopes for painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Cards and Envelopes

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Thickness”
1.2%of orders come back
“The cards are slightly thicker paper”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Watercolour Cards and Envelopes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data