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Watercolour Brushes

Fail

Demand is soft, at -18.7% this quarter, so Watercolour Brushes is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£169K/yr230K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
50%top-5 click share · 18 brands · 43 sellers

Flapen Score

Watercolour Brushes against its category

The dotted line is the Home & Garden average. Past it, Watercolour Brushes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Brushes 230K times last year and spent an estimated £169K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
7.9%
Market size, estimated
£169Ka year
Peak month
December1.9× the quietest month
Top search term
watercolour brushes118K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £2.79 to £24.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.27 that is £5K to £7K a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£2.79–£24.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #89 within Painting. It carries 1,926 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#89in Painting
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,926per listing
Listings tracked
30

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Watercolour Brushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 91%

Open market

22%

  • Nicpro22%
  • Winsor & Newton16%
  • Fuumuui13%
  • Daler Rowney12%
  • Thinp8%
  • lokxmve8%

Demand

Watercolour Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Watercolour Brushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • watercolour brushes118K/yr
  • watercolour paint brushes19K/yr
  • watercolour brushes for artists15K/yr
  • watercolour brush12K/yr
  • watercolor brushes14K/yr
  • watercolour brush set9K/yr
  • water colour brushes6K/yr
  • watercolour brushes professional6K/yr
  • water colour paint brushes for artists6K/yr
  • watercolour paint brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Brushes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
32%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“The brushes themselves Im told are of not good quality”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Watercolour Brushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data