Watercolour Brushes
FailDemand is soft, at -18.7% this quarter, so Watercolour Brushes is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £169K/yr230K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 43 sellers
Flapen Score
Watercolour Brushes against its category
The dotted line is the Home & Garden average. Past it, Watercolour Brushes is stronger. Inside it, weaker.
Market
The Watercolour Brushes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watercolour Brushes 230K times last year and spent an estimated £169K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £169Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- watercolour brushes118K searches a year
02 · Price
A sale here is worth £9.27.
Listings sell for £9.27 on average, from £2.79 to £24.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.27 that is £5K to £7K a year per listing.
- Average price
- £9.27under the $15 to $100 sweet spot
- Price range
- £2.79–£24.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #89 within Painting. It carries 1,926 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #89in Painting
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,926per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Watercolour Brushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Winsor & Newton Foundation Water Colour Short Handle 6 Pack Brush Wood Multicoloured 7 x 1 x 4.3 cm
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 5,385
- Age
- 13y ago

Daler-Rowney Simply Natural Pony Hair Watercolour Brush Set with Short Handles 10 Assorted Brushes For Entry-Level Artists & Hobbyists
- Price
- £5.32
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

Nicpro 10 PCS Watercolour Paint Brushes Round Tip Artist Painting Brush Set for Water Color Acrylic Oil Gouache Ink Detail Rock by Number Model Art Paintbrush
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 1,802
- Age
- 7y ago

Watercolor Brushes 12Pcs Watercolor Painting Brush Set Round Pointed Tip Artist Paint Brushes Professional Detail Paint Brushes for Watercolor Acrylics Gouache Oil
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago

12Pcs Watercolor Brushes Professional Round Pointed Tip Artists Paint Brushes Set for Acrylic Gouache Oil Watercolor Painting Body Paint Nylon Hair Detail Paintbrushes for Art Beginners Professionals
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
Trending
90-day click momentum
Transon 8pcs Round Watercolor Paint Brush Set Goat Hair for Watercolors Acrylics Inks Gouache Oil and Tempera Black Color
- Price
- £10.71
- Rating
- 4.5/5
- Reviews
- 8,179
- Age
- 2y ago

Findartle Watercolour Paint Brushes 10 Pcs Acrylic Brushes For Watercolour Acrylic Oil Gouache Painting Artist Paint Brush with Round Flat Filbert Angle Rigger Dagger Cat Tongue (Natural Wood)
- Price
- £5.45
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 7mo ago

Fuumuui 10PCS Professional Watercolour Brushes Synthetic Kolinsky Sable Hair Brush Set with Ergonomic Triangular Handle Round Flat Cats Tongue Dagger for Watercolor Acrylic Gouache Inks Painting
- Price
- £17.98
- Rating
- 4.5/5
- Reviews
- 1,822
- Age
- 7mo ago

Artists Paint Brushes 20 PCS Nylon Hair Acrylic Paint Brushes Set for Acrylic Oil Watercolor Gouache Painting Face Model (Deep blue + sky blue)
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 6mo ago

Daler-Rowney Simply Natural Pony Hair Watercolour Brush Set with Short Handles 10 Assorted Brushes For Entry-Level Artists & Hobbyists
- Price
- £5.32
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
Artists Paint Brushes 20 PCS Nylon Hair Acrylic Paint Brushes Set for Acrylic Oil Watercolor Gouache Painting Face Model (Deep blue + sky blue)
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 6mo ago

Findartle Watercolour Paint Brushes 10 Pcs Acrylic Brushes For Watercolour Acrylic Oil Gouache Painting Artist Paint Brush with Round Flat Filbert Angle Rigger Dagger Cat Tongue (Natural Wood)
- Price
- £5.45
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 7mo ago

Fuumuui 10PCS Professional Watercolour Brushes Synthetic Kolinsky Sable Hair Brush Set with Ergonomic Triangular Handle Round Flat Cats Tongue Dagger for Watercolor Acrylic Gouache Inks Painting
- Price
- £17.98
- Rating
- 4.5/5
- Reviews
- 1,822
- Age
- 7mo ago

Nicpro Travel Watercolour Brushes Set 6 Pcs Kolinsky Sable Performance Paint Brush for Professional Artist & Beginners with Round Rigger Cats Tongue Oval Wash for Water Color Ink Gouache Painting
- Price
- £11.18
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 8mo ago

elzle Acrylic Paint Brushes 12 Paint Brush Set Nylon Art Brushes
- Price
- £3.93
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
43
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
22%
- Nicpro22%
- Winsor & Newton16%
- Fuumuui13%
- Daler Rowney12%
- Thinp8%
- lokxmve8%
Demand
Watercolour Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Watercolour Brushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watercolour brushes118K/yr
- watercolour paint brushes19K/yr
- watercolour brushes for artists15K/yr
- watercolour brush12K/yr
- watercolor brushes14K/yr
- watercolour brush set9K/yr
- water colour brushes6K/yr
- watercolour brushes professional6K/yr
- water colour paint brushes for artists6K/yr
- watercolour paint brush4K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolour Brushes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The brushes themselves Im told are of not good quality
Cheap and useless
Not good quality
These wont last more than a week
Snapped after once use
fell out upon first use
it quite big
all quite small in size for more smaller details
All a bit large only 2 detail ones
Total waste of money
Plastic is very thin
Rubbish plastic to thin
Love
Good value
Value for money
Excellent value for money
Decent quality
We were very impressed with the variety included in the set
the brushes are quality
Lovely paintbrushes
useful for any detailed painting tasks
they paint really nice
As advertised perfect
Just what I needed
Did the Job
were comfortable to work with for extended periods
Easy to use
Very Handy
Return
0.4% Return rate 40% Fixable by listing
The brushes themselves Im told are of not good quality
Cheap and useless
Not good quality
it quite big
all quite small in size for more smaller details
All a bit large only 2 detail ones
I've manged to achieve effects in my watercolour painting that I couldn't with my conventional brushes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolour Brushes questions
Answered from the same tracked data.









