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Watercolour Brushes

Fail

Demand is soft, at -18.7% this quarter, so Watercolour Brushes is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£169K/yr230K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
50%top-5 click share · 18 brands · 43 sellers

Flapen Score

Watercolour Brushes against its category

The dotted line is the Home & Garden average. Past it, Watercolour Brushes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolour Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watercolour Brushes 230K times last year and spent an estimated £169K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
7.9%
Market size, estimated
£169Ka year
Peak month
December1.9× the quietest month
Top search term
watercolour brushes118K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £2.79 to £24.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.27 that is £5K to £7K a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£2.79–£24.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #89 within Painting. It carries 1,926 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#89in Painting
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,926per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Watercolour Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

22%

  • Nicpro22%
  • Winsor & Newton16%
  • Fuumuui13%
  • Daler Rowney12%
  • Thinp8%
  • lokxmve8%

Demand

Watercolour Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Watercolour Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolour brushes118K/yr
  • watercolour paint brushes19K/yr
  • watercolour brushes for artists15K/yr
  • watercolour brush12K/yr
  • watercolor brushes14K/yr
  • watercolour brush set9K/yr
  • water colour brushes6K/yr
  • watercolour brushes professional6K/yr
  • water colour paint brushes for artists6K/yr
  • watercolour paint brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolour Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.04

The brushes themselves Im told are of not good quality

Cheap and useless

Not good quality

Durability20%−0.15

These wont last more than a week

Snapped after once use

fell out upon first use

Size-Overall11%+0.54

it quite big

all quite small in size for more smaller details

All a bit large only 2 detail ones

Natural Resource Wastage7%−0.06

Total waste of money

Thickness5%−0.04

Plastic is very thin

Rubbish plastic to thin

Love

Value For Money23%+1.13

Good value

Value for money

Excellent value for money

Quality-Overall23%−0.04

Decent quality

We were very impressed with the variety included in the set

the brushes are quality

Paint Quality12%+0.68

Lovely paintbrushes

useful for any detailed painting tasks

they paint really nice

Advertised Vs Actual Product6%+0.72

As advertised perfect

Just what I needed

Did the Job

Ease Of Use5%+0.45

were comfortable to work with for extended periods

Easy to use

Very Handy

Return

0.4% Return rate 40% Fixable by listing

Quality-Overall30%▅▅▄▃█▇

The brushes themselves Im told are of not good quality

Cheap and useless

Not good quality

Size-Overall26%▄█▄▅▃▅

it quite big

all quite small in size for more smaller details

All a bit large only 2 detail ones

Paint Quality7%▁▂█▄▆█

I've manged to achieve effects in my watercolour painting that I couldn't with my conventional brushes

Advertised Vs Actual Product6%▆▄█▇▁▁
Functionality-Overall6%▁█▄▅▁▁

FAQ

Common Watercolour Brushes questions

Answered from the same tracked data.