watercolour brushes
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,926.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.79–£24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£169K£169K/yr · 230K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.27avg listing price — sweet spot $15–$100
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, watercolour brushes is a £169K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
watercolour brushes market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £139K–£185K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.0%
- Avg brand age
- 34 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
43
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
22%
- Nicpro22%
- Winsor & Newton16%
- Fuumuui13%
- Daler Rowney12%
- Thinp8%
- lokxmve8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top watercolour brushes search terms
- watercolour brushes118K/yr
- watercolour paint brushes19K/yr
- watercolour brushes for artists15K/yr
- watercolour brush12K/yr
- watercolor brushes14K/yr
- watercolour brush set9K/yr
- water colour brushes6K/yr
- watercolour brushes professional6K/yr
- water colour paint brushes for artists6K/yr
- watercolour paint brush4K/yr
Top watercolour brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Foundation Water Colour Short Handle 6 Pack Brush Wood Multicoloured 7 x 1 x 4.3 cm
Winsor & Newton£5.354.6★5,385 rev
Daler-Rowney Simply Natural Pony Hair Watercolour Brush Set with Short Handles 10 Assorted Brushes For Entry-Level Artists & Hobbyists
Daler Rowney£5.324.8★72 rev
Nicpro 10 PCS Watercolour Paint Brushes Round Tip Artist Painting Brush Set for Water Color Acrylic Oil Gouache Ink Detail Rock by Number Model Art Paintbrush
Nicpro£7.474.6★1,802 rev
Watercolor Brushes 12Pcs Watercolor Painting Brush Set Round Pointed Tip Artist Paint Brushes Professional Detail Paint Brushes for Watercolor Acrylics Gouache Oil
Thinp£5.524.6★109 rev
12Pcs Watercolor Brushes Professional Round Pointed Tip Artists Paint Brushes Set for Acrylic Gouache Oil Watercolor Painting Body Paint Nylon Hair Detail Paintbrushes for Art Beginners Professionals
lokxmve£5.274.5★53 rev
Newest
by launch date
Artists Paint Brushes 20 PCS Nylon Hair Acrylic Paint Brushes Set for Acrylic Oil Watercolor Gouache Painting Face Model (Deep blue + sky blue)
Lafefe£3.1759 rev
Findartle Watercolour Paint Brushes 10 Pcs Acrylic Brushes For Watercolour Acrylic Oil Gouache Painting Artist Paint Brush with Round Flat Filbert Angle Rigger Dagger Cat Tongue (Natural Wood)
Findartle£5.4540 rev
Fuumuui 10PCS Professional Watercolour Brushes Synthetic Kolinsky Sable Hair Brush Set with Ergonomic Triangular Handle Round Flat Cats Tongue Dagger for Watercolor Acrylic Gouache Inks Painting
Fuumuui£17.981,822 rev
Nicpro Travel Watercolour Brushes Set 6 Pcs Kolinsky Sable Performance Paint Brush for Professional Artist & Beginners with Round Rigger Cats Tongue Oval Wash for Water Color Ink Gouache Painting
Nicpro£11.18127 rev
elzle Acrylic Paint Brushes 12 Paint Brush Set Nylon Art Brushes
elzle£3.9361 rev
Trending
90-day click momentum
Transon 8pcs Round Watercolor Paint Brush Set Goat Hair for Watercolors Acrylics Inks Gouache Oil and Tempera Black Color
Transon£10.714.5★
Findartle Watercolour Paint Brushes 10 Pcs Acrylic Brushes For Watercolour Acrylic Oil Gouache Painting Artist Paint Brush with Round Flat Filbert Angle Rigger Dagger Cat Tongue (Natural Wood)
Findartle£5.454.8★
Fuumuui 10PCS Professional Watercolour Brushes Synthetic Kolinsky Sable Hair Brush Set with Ergonomic Triangular Handle Round Flat Cats Tongue Dagger for Watercolor Acrylic Gouache Inks Painting
Fuumuui£17.984.5★
Artists Paint Brushes 20 PCS Nylon Hair Acrylic Paint Brushes Set for Acrylic Oil Watercolor Gouache Painting Face Model (Deep blue + sky blue)
Lafefe£3.174.6★
Daler-Rowney Simply Natural Pony Hair Watercolour Brush Set with Short Handles 10 Assorted Brushes For Entry-Level Artists & Hobbyists
Daler Rowney£5.324.8★
What buyers say about watercolour brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Decent quality”
“Lovely paintbrushes”
“As advertised perfect”
“were comfortable to work with for extended periods”
“Great quality brushes”
“Cleaned easily and bristles did not come out”
“Hold their shape well”
“the bristles hold water well”
“Choice of size”
What buyers complain about
“The brushes themselves Im told are of not good quality”
“These wont last more than a week”
“it quite big”
“Total waste of money”
“Plastic is very thin”
“Find them to be a bit leaky”
“I've manged to achieve effects in my watercolour painting that I couldn't with my conventional brushes”
“Flimsy, split on first use”
“the water flow can be a bit inconsistent at times”
“the water flow can be a bit inconsistent at times”
Top return reasons
Common questions
- Is watercolour brushes profitable to sell on Amazon United Kingdom?
- The niche generates £169K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the watercolour brushes niche?
- 18 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in watercolour brushes?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.
- When does demand for watercolour brushes peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the watercolour brushes niche?
- Listings span £2.79–£24.72; the average listing price is £9.27 (sweet spot $15–$100). The average incumbent carries 1,926 reviews — the moat a new listing must climb.