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Water Soluble Embroidery Paper

prices mostly outside the sweet spot ($3.53–$12.50) — Water Soluble Embroidery Paper doesn't clear our bar today.

Flapen Score

46
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Market size 14Growth 10Conversion 88Competition 40Returns 98Price range 0Avg price 16Brand share 62Review moat 90Quality gap 58
This niche Category average

Is Water Soluble Embroidery Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Water Soluble Embroidery Paper is a £55K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Water Soluble Embroidery Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.8% over the last 90 days and 10.2% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr8K
Search volume / yr-29.8%94K
Conversion rate10.2%
Avg price£5.72

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 28
Top-5 product click share61%
Open market32%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)13· 1 succeeded
Avg rating4.4★
Avg reviews209

Top Water Soluble Embroidery Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 rising

Sellers

28

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

61%

Top 20: 93%

Open market

29%

  • Siumir37%
  • New brothread17%
  • gorrbinfen7%
  • Yeenano4%
  • HeeTeem3%
  • Solvio3%

Water Soluble Embroidery Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR10.2%Products27Brands22Top 5 Brands68%OOS Rate6.7%Rating4.4★Reviews209Avg BSR#150
3K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Water Soluble Embroidery Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • water soluble embroidery paper31K/yr
  • stick and stitch embroidery paper17K/yr
  • embroidery paper11K/yr
  • dissolvable embroidery paper9K/yr
  • embroidery transfer paper9K/yr
  • water soluble paper4K/yr
  • stick and stitch8K/yr
  • embroidery paper wash away4K/yr

What reviews say buyers love and hate about Water Soluble Embroidery Paper

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall21%

Excellent product

Ease Of Use16%

Easy to use

Adhesion/Stickiness13%

It sticks well

Value For Money7%

I also think the price is quite reasonable

Advertised Vs Actual Product7%

As described

What buyers complain about

76% of reviews
Adhesion/Stickiness31%

Doesn't even stick to fabric

Washability28%

now all of a sudden its not washing off properly

Ease Of Cleaning6%

it's been an absolute nightmare to wash off

Gifting Purpose6%

no gift for my children to give their dad on Fathers Day

Thickness3%

My only major complaint is that its quite thin

Water Soluble Embroidery Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
37%
2Functionality-Overall
11%
3Advertised Vs Actual Product
11%
4Stitch/Finish/Polish
8%
5Ease Of Use
5%

Common Water Soluble Embroidery Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Water Soluble Embroidery Paper 46/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 27 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -29.8% over the last 90 days.
Search demand for Water Soluble Embroidery Paper on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.