Skip to content

Water Soluble Embroidery Paper

Fail

Prices span $3.53–$12.50, mostly outside the sweet spot, so Water Soluble Embroidery Paper is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£55K/yr94K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
61%top-5 click share · 22 brands · 28 sellers

Flapen Score

Water Soluble Embroidery Paper against its category

The dotted line is the Home & Garden average. Past it, Water Soluble Embroidery Paper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Soluble Embroidery Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Soluble Embroidery Paper 94K times last year and spent an estimated £55K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
10.2%
Market size, estimated
£55Ka year
Peak month
January2.3× the quietest month
Top search term
water soluble embroidery paper31K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £3.53 to £12.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.72 that is £1K to £3K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£3.53–£12.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #150 within Paper & Paper Crafts. It carries 209 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#150in Paper & Paper Crafts
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Water Soluble Embroidery Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 rising

Sellers

28

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

61%

Top 20: 93%

Open market

29%

  • Siumir37%
  • New brothread17%
  • gorrbinfen7%
  • Yeenano4%
  • HeeTeem3%
  • Solvio3%

Demand

Water Soluble Embroidery Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Water Soluble Embroidery Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water soluble embroidery paper31K/yr
  • stick and stitch embroidery paper17K/yr
  • embroidery paper11K/yr
  • dissolvable embroidery paper9K/yr
  • embroidery transfer paper9K/yr
  • water soluble paper4K/yr
  • stick and stitch8K/yr
  • embroidery paper wash away4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Soluble Embroidery Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%−0.10

Doesn't even stick to fabric

The glue remains on the fabric

Leaves a horrible sticky residue and outline

Washability28%−0.15

now all of a sudden its not washing off properly

leaves residue and is harder to wash away than any others I have previously used

This item leaves residue when washing off

Ease Of Cleaning6%−0.04

it's been an absolute nightmare to wash off

Gifting Purpose6%−0.03

no gift for my children to give their dad on Fathers Day

Thickness3%+0.14

My only major complaint is that its quite thin

Love

Quality-Overall21%+0.79

Excellent product

Quality

Overall super happy

Ease Of Use16%+1.18

Easy to use

Saves a lot of time

still easy to cut and handle

Adhesion/Stickiness13%−0.10

It sticks well

I like that it's self adhesive

Sticks well

Value For Money7%

I also think the price is quite reasonable

I think it's worth it

Happy to recommend at the price

Advertised Vs Actual Product7%+0.75

As described

Exactly what I was looking for

Exactly as described

Return

0.4% Return rate 16% Fixable by listing

Adhesion/Stickiness37%█▁▆█▁▁

Doesn't even stick to fabric

The glue remains on the fabric

Leaves a horrible sticky residue and outline

Functionality-Overall11%█▁▆▁▁▁
Advertised Vs Actual Product11%▁▁▆█▁▁
Stitch/Finish/Polish8%▁█▁▁▁█
Ease Of Use5%▁█▁▁▁▁

a little trickier to get the needle through

FAQ

Common Water Soluble Embroidery Paper questions

Answered from the same tracked data.