water soluble embroidery paper
Skip itPrices mostly outside the sweet spot ($3.53–$12.50) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great208.59avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 94K searches
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.53–£12.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, water soluble embroidery paper is a £55K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
water soluble embroidery paper market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 6.7%
- Avg brand age
- 20 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
28
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
61%
Top 20: 93%
Open market
29%
- Siumir37%
- New brothread17%
- gorrbinfen7%
- Yeenano4%
- HeeTeem3%
- Solvio3%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -29.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top water soluble embroidery paper search terms
- water soluble embroidery paper31K/yr
- stick and stitch embroidery paper17K/yr
- embroidery paper11K/yr
- dissolvable embroidery paper9K/yr
- embroidery transfer paper9K/yr
- water soluble paper4K/yr
- stick and stitch8K/yr
- embroidery paper wash away4K/yr
Top water soluble embroidery paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Siumir 12PCS Water Soluble Embroidery Paper A4 (8.27x11.69) Stick and Stitch Embroidery Stabilizer Print or Draw Stabilizer for Stick and Stitch Embroidery by Hand & Machine
Siumir£7.684.6★571 rev
New brothread 6PCS A4 (29.7x21cm) Sticky Water Soluble Embroidery Stabilizer Printable Embroidery Paper - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread£7.474.6★3,050 rev
Siumir 12PCS Water Soluble Embroidery Paper A4 8.27x11.69 Sticky Embroidery Stabilizer with Transparent Backing Dissolvable Traceable Printable Draw Patterns for Hand & Machine Embroidery
Siumir£7.574.4★67 rev
16 Sheets Embroidery Transfer Papers Transparent Water-Soluble Films Wash Away Water Soluble Stabilizers for Hand Sewing DIY
gorrbinfen£3.804.1★11 rev
Yeenano Water Soluble Embroidery Paper 6 Sheets A4 Self-Adhesive Dissolvable Fabric for Hand & Machine Embroidery
Yeenano£5.134.0★10 rev
Newest
by launch date
Flintronic 6PCS A4(29.7x21cm) Water Soluble Embroidery Paper Sticky Dissolvable Embroidery Paper Printable Embroidery-Paper for Creative Making on Garments Bags Accessories and Home Decorations
flintronic£5.313 rev
Flintronic 12PCS A4(29.7x21cm) Water Soluble Embroidery Paper Sticky Dissolvable Embroidery Paper Printable Embroidery-Paper for Creative Making on Garments Bags Accessories and Home Decorations
flintronic£6.983 rev
6Pcs Water Soluble Embroidery Paper- A4 Embroidery Stabilizer Printable & Draw-On Machine and Hand Embroidery-Sewing Crafts Self-Adhesive Sheets Transparent with Water-Soluble Films
Yolev£4.280 rev
Lanstorm 6 Pcs Water Soluble Embroidery Paper A4 (8.2x11.6) Embroidery Stabilizer Stick and Stitch Embroidery Paper Wash Away Stabilizer for Hand and Machine Sewing
Lanstorm£5.041 rev
Horyue 25cm x 3 Yards Wash Away Water Soluble Embroidery Paper | Transparent Folded Water Soluble Embroidery stabilizer | Premium Embroidery stabilizer for Hand & Machine Sewing Pattern Tracing
Horyue£3.531 rev
Trending
90-day click momentum
Solvio 6PCS A4 (29.7×21cm) Water-Soluble Sticky Embroidery Stabilizer Self-Adhesive Printable Transfer Paper for Hand & Machine Embroidery Wash-Away Pattern Support
Solvio£5.340.0★
Flintronic 12PCS A4(29.7x21cm) Water Soluble Embroidery Paper Sticky Dissolvable Embroidery Paper Printable Embroidery-Paper for Creative Making on Garments Bags Accessories and Home Decorations
flintronic£6.985.0★
Flintronic 6PCS A4(29.7x21cm) Water Soluble Embroidery Paper Sticky Dissolvable Embroidery Paper Printable Embroidery-Paper for Creative Making on Garments Bags Accessories and Home Decorations
flintronic£5.315.0★
6Pcs Water Soluble Embroidery Paper- A4 Embroidery Stabilizer Printable & Draw-On Machine and Hand Embroidery-Sewing Crafts Self-Adhesive Sheets Transparent with Water-Soluble Films
Yolev£4.280.0★
Lanstorm 6 Pcs Water Soluble Embroidery Paper A4 (8.2x11.6) Embroidery Stabilizer Stick and Stitch Embroidery Paper Wash Away Stabilizer for Hand and Machine Sewing
Lanstorm£5.044.0★
What buyers say about water soluble embroidery paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“It sticks well”
“I also think the price is quite reasonable”
“As described”
“It printed clearly”
“create your own design”
“I like the fact that it has 3 yards in it so you have enough on hand for many projects”
“This was so helpful in stitching my first baby name cardigan”
“made the embroidery so easy”
What buyers complain about
“Doesn't even stick to fabric”
“now all of a sudden its not washing off properly”
“it's been an absolute nightmare to wash off”
“no gift for my children to give their dad on Fathers Day”
“My only major complaint is that its quite thin”
“a little trickier to get the needle through”
“One thing worth mentioning is that there were no instructions included with my pack”
Top return reasons
Common questions
- Is water soluble embroidery paper profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 27 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the water soluble embroidery paper niche?
- 22 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in water soluble embroidery paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Washability, Ease Of Cleaning. The return rate is 0.4%.
- When does demand for water soluble embroidery paper peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the water soluble embroidery paper niche?
- Listings span £3.53–£12.50; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.