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Water Retaining Granules for Plants

Fail

The top 5 products take 97% of clicks, so Water Retaining Granules for Plants is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£43K/yr38K searches / yr
90-day growth
+194.8%search demand this quarter
Competition
97%top-5 click share · 6 brands · 51 sellers

Flapen Score

Water Retaining Granules for Plants against its category

The dotted line is the Home & Garden average. Past it, Water Retaining Granules for Plants is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Retaining Granules for Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Retaining Granules for Plants 38K times last year and spent an estimated £43K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +194.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+194.8%
Conversion, latest week
11.6%
Market size, estimated
£43Ka year
Peak month
May38.2× the quietest month
Top search term
water retaining crystals for plants9K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £3.66 to £22.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £9.67 that is £10K to £12K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£3.66–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Garden Tools & Watering Equipment. It carries 817 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#193in Garden Tools & Watering Equipment
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
817per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Water Retaining Granules for Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

51

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Miracle-Gro58%
  • Westland16%
  • Smart Garden14%
  • SupaGarden4%
  • Plara4%
  • Elixir Gardens3%

Demand

Water Retaining Granules for Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 38.2×

Search terms

Top Water Retaining Granules for Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water retaining crystals for plants9K/yr
  • water retaining granules for plants7K/yr
  • water gel crystals5K/yr
  • water retaining gel for hanging baskets3K/yr
  • water crystals for plants4K/yr
  • water crystals for hanging basket3K/yr
  • water retention granules for plants3K/yr
  • water gel for plants3K/yr
  • water beads for plants2K/yr

Reviews and returns

What reviews say buyers love and hate about Water Retaining Granules for Plants

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting100%−0.14

No English instructions

Beware that there are no instructions in English on the packet so you would have to refer to the Amazon product description, not a hardship in itself

Love

Advertised Vs Actual Product25%+1.86

Just as advertised

Does what it says

As expected

Moist/Dry17%−0.09

Keeps flowers happy and soli moist

Moisturises

I think it does a great job of maintaining moisture in plant pots during hot weather

Value For Money17%−0.09

Excellent value for money

Good Value

value for money

Plant Growth15%+1.41

Easy and convenient way to feed your plants

Plants all seem to be doing nicely with it so far

Good for your plants

Water Resistance9%+0.11

Effective for water retention

Helps with less watering

Surprised at how well these seem to work and retain water

Return

0.1% Return rate 8% Fixable by listing

Plant Growth42%▁▁▁▃▅█
Add-Ons/Attachments17%
Leak-Proof17%▁▁▁▁█▁
Ease Of Use17%▁▁▁█▁▁
Advertised Vs Actual Product8%▁▁▁█▁▁

FAQ

Common Water Retaining Granules for Plants questions

Answered from the same tracked data.