Water Purifier
FailBuyers convert on only 0.9% of searches, so Water Purifier is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £128K/yr129K searches / yr
- 90-day growth
- +28.2%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 26 sellers
Flapen Score
Water Purifier against its category
The dotted line is the Home & Garden average. Past it, Water Purifier is stronger. Inside it, weaker.
Market
The Water Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Purifier 129K times last year and spent an estimated £128K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- +28.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £128Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- water filter machine24K searches a year
02 · Price
A sale here is worth £112.82.
Listings sell for £112.82 on average, from £25.01 to £401.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £112.82 that is £0 to £11K a year per listing.
- Average price
- £112.82above the $15 to $100 sweet spot
- Price range
- £25.01–£401.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #37 within Water Coolers, Filters & Cartridges. It carries 1,293 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #37in Water Coolers, Filters & Cartridges
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,293per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Water Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres Blue (NOT Reduce TDS)
- Price
- £32.22
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
- Price
- £30.06
- Rating
- 4.5/5
- Reviews
- 5,976
- Age
- 3y ago
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
- Price
- £32.05
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter WD-ED61B 3.5L Countertop Water Filter System Reduce 98% Chlorine and 20+ Contaminants Blue (NOT Reduce TDS)
- Price
- £32.88
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 1y ago
Waterdrop Mega Instant Electric Water Filter Jug with 3 Months Filter 6L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres Blue (1 Filter Included)
- Price
- £49.93
- Rating
- 4.5/5
- Reviews
- 821
- Age
- 2y ago
Trending
90-day click momentum
Jimmy R9 Pro Reverse Osmosis Water Filter System Countertop Cold and Instant Hot Water Dispenser Mineralized RO Water Purifier with 7-Stage Filtration Temperature Control UV TDS Monitor
- Price
- £401.31
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 5mo ago
Waterdrop CT01 Instant Hot & Cold Filtered Water Dispenser Reduces TDS Limescale Chlorine Retain Main Minerals 8-Stage Filtration with UV Sterilization Various Temperature and Cup-size Presets
- Price
- £148.78
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 7mo ago
CIARRA X SusGreenable Reverse Osmosis System Countertop with Instant Hot Water With 5-Stage RO Water Filter SGROF03 4.3L Tank 2300W 3-Second Heating TDS Display 2000L Capacity
- Price
- £266.88
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 1y ago
Aqua Quality Countertop Instant Hot Water Dispenser | RO Water Filter System | Temp & Volume Control | TDS & Filter Life Monitoring | 4-Stage Filtration with UV-C Sanitisation | NSF/ANSI 58 Certified
- Price
- £297.34
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 8mo ago
KOMORE 4L Instant Hot Water Dispenser Filter Water Dispenser with 7 Temperature Presets & 7 Volume Options 2600W Fast Boil Electric Kettle with LED Touch Display Black
- Price
- £101.99
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 10mo ago
Newest
by launch dateJimmy R9 Pro Reverse Osmosis Water Filter System Countertop Cold and Instant Hot Water Dispenser Mineralized RO Water Purifier with 7-Stage Filtration Temperature Control UV TDS Monitor
- Price
- £401.31
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 5mo ago
Waterdrop CT01 Instant Hot & Cold Filtered Water Dispenser Reduces TDS Limescale Chlorine Retain Main Minerals 8-Stage Filtration with UV Sterilization Various Temperature and Cup-size Presets
- Price
- £148.78
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 7mo ago
Aqua Quality Countertop Instant Hot Water Dispenser | RO Water Filter System | Temp & Volume Control | TDS & Filter Life Monitoring | 4-Stage Filtration with UV-C Sanitisation | NSF/ANSI 58 Certified
- Price
- £297.34
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 8mo ago
KOMORE 4L Instant Hot Water Dispenser Filter Water Dispenser with 7 Temperature Presets & 7 Volume Options 2600W Fast Boil Electric Kettle with LED Touch Display Black
- Price
- £101.99
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 10mo ago
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter WD-ED61B 3.5L Countertop Water Filter System Reduce 98% Chlorine and 20+ Contaminants Blue (NOT Reduce TDS)
- Price
- £32.88
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
7%
- Waterdrop63%
- BRITA11%
- Aqua Optima8%
- INVIGORATED WATER5%
- PHILIPS3%
- Jimmy2%
- Open — no brand owns it (5 brands, 7%)
Demand
Water Purifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Search terms
Top Water Purifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water filter machine24K/yr
- water purifier machine21K/yr
- water filter dispenser20K/yr
- electric water filter14K/yr
- countertop water filter14K/yr
- cold water12K/yr
- filter water dispenser6K/yr
- filtered water dispenser6K/yr
- electric water filter machine4K/yr
- water filter electric5K/yr
Reviews and returns
What reviews say buyers love and hate about Water Purifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
not durable at all
Broken after 1 month
They leak
It leaks
Leakage inside
but filter still is not very great
Not a water filter
not sure if the filter is good
Not fit for purpose
Should had bought a bigger size
Big
unfortunately far too expensive for me
Not worth the money
Not the cheapest system
Love
The filtration on it is amazing
Best filter
Great water filter
Excellent product
the quality looks sturdy
great build quality
Ease of use
the device is easy to use
it is easy to fill
Money well spent
Good value for money
Fair price
Easy fit
Relatively easy to fit
Fits neatly under the sink
Return
3.0% Return rate 30% Fixable by listing
Not fit for purpose
Should had bought a bigger size
Big
They leak
It leaks
Leakage inside
but filter still is not very great
Not a water filter
not sure if the filter is good
Not very efficient
This product is clearly not fit for purpose
Doesn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Purifier questions
Answered from the same tracked data.