Water Purifier

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

0.9%

Market size, estimated

£128Ka year

Peak month

August1.7× the quietest month

Top search term

water filter machine24K searches a year

Listings sell for £112.82 on average, from £25.01 to £401.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £112.82 that is £0 to £11K a year per listing.

Average price

£112.82above the $15 to $100 sweet spot

Price range

£25.01–£401.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£11K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #37 within Water Coolers, Filters & Cartridges. It carries 1,293 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#37in Water Coolers, Filters & Cartridges

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,293per listing

Listings tracked

26

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months