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Water Flask

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $67K a year here, so Water Flask is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£67K/yr267K searches / yr
90-day growth
+47.6%search demand this quarter
Competition
28%top-5 click share · 25 brands · 50 sellers

Flapen Score

Water Flask against its category

The dotted line is the Home & Garden average. Past it, Water Flask is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Flask 267K times last year and spent an estimated £67K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+47.6%
Conversion, latest week
2.0%
Market size, estimated
£67Ka year
Peak month
August4.3× the quietest month
Top search term
klean kanteen49K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £5.95 to £29.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.68 that is £0 to £1K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£5.95–£29.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #176 within Vacuum Flasks. It carries 3,906 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
9.0%
Average rank
#176in Vacuum Flasks
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,906per listing
Listings tracked
71

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Water Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

50

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

28%

Top 20: 60%

Open market

33%

  • Klean Kanteen21%
  • Otto Koning12%
  • OLDLEY11%
  • Mont-Clair11%
  • Polar Gear7%
  • Exllena4%

Demand

Water Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.3×

Search terms

Top Water Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klean kanteen49K/yr
  • 1l insulated water bottle21K/yr
  • metal water bottle 1l27K/yr
  • 750ml stainless steel water bottle18K/yr
  • 1 litre insulated water bottle14K/yr
  • insulated water bottles 1 litre14K/yr
  • klean kanteen water bottle16K/yr
  • water bottle 750ml insulated9K/yr
  • 1 litre metal water bottle10K/yr
  • stainless steel water bottle 750ml11K/yr

Reviews and returns

What reviews say buyers love and hate about Water Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof23%

It started to leak

Leaks water

It leaks

Size-Overall7%+0.49

Didnt fit car holder

improper fitting cap

Bit bigger than I had expected

Durability7%−0.02

Not durable

Doesn't last

the clip broke

Temperature Retention6%+0.92

it doesnt even last a couple of hours before the temperature drops

Doesn't keep water cold after 4 hours

Doesnt keep warm

Quality-Overall4%+1.58

Terrible quality control

Poor quality lid

It was a shame as it looked to be good quality initially

Love

Quality-Overall20%+1.58

Excellent product

Good quality bottle

Solid build quality

Temperature Retention17%+0.92

Keeps drinks cold

keeps water super cool all day

The water stays cool

Value For Money11%+0.59

Excellent value

Decent price

Great value for money

Size-Overall8%+0.49

Decent size

Handy size

The size is reasonable

Leak-Proof7%

does not leak

No leaks at all

Leak proof

Return

1.1% Return rate 71% Fixable by listing

Size-Overall56%▆█████

Didnt fit car holder

improper fitting cap

Bit bigger than I had expected

Leak-Proof10%█▆▅▅▆▆

It started to leak

Leaks water

It leaks

Weight Heavy7%▄▇▇█▇▅
Color5%▆▄▄▄▄█
Quality-Overall3%▆▂▇█▅▅

Terrible quality control

Poor quality lid

It was a shame as it looked to be good quality initially

FAQ

Common Water Flask questions

Answered from the same tracked data.