Water Flask
MaybeReturns run at only 1.1% of orders. But shoppers spend only $67K a year here, so Water Flask is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £67K/yr267K searches / yr
- 90-day growth
- +47.6%search demand this quarter
- Competition
- 28%top-5 click share · 25 brands · 50 sellers
Flapen Score
Water Flask against its category
The dotted line is the Home & Garden average. Past it, Water Flask is stronger. Inside it, weaker.
Market
The Water Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Flask 267K times last year and spent an estimated £67K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +47.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £67Ka year
- Peak month
- August4.3× the quietest month
- Top search term
- klean kanteen49K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £5.95 to £29.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.68 that is £0 to £1K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £5.95–£29.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #176 within Vacuum Flasks. It carries 3,906 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 9.0%
- Average rank
- #176in Vacuum Flasks
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,906per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Water Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OLDLEY Stainless Steel Water Bottle with Straw 1L Vaccum Insulated Large Drink Flask Metal Water Bottles 1 Litre Leakproof Keep Drinks Hot Cold for Bike Sports Gym Adult Women Men(Black 1 Lid)
- Price
- £11.55
- Rating
- 4.4/5
- Reviews
- 4,706
- Age
- 3y ago

Water Bottle Otto Koning 1L - 1 Litre Stainless Steel Vacuum Insulated Flask - Keeps Cold 24h / Hot 12h - Large Leak Proof & BPA Free Metal Drinks Bottle for Gym Hiking & Sports
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 10,532
- Age
- 2y ago

Klean Kanteen 800ml Classic Metal Water Bottle with Straw | 100% Leakproof | 27oz Stainless Steel Sports Water Bottle | Gym or Travel | Durable & BPA-Free | (Black)
- Price
- £18.25
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 5mo ago

Exllena Insulated Water Bottles 1l with Clip Double Wall Vacuum Drinks Bottle Keeps Drinks Cold 24 Hrs/Hot 12 Hrs Stainless Steel Water Bottle BPA Free (Dark Blue)
- Price
- £14.38
- Rating
- 4.5/5
- Reviews
- 3,351
- Age
- 3y ago

Klean Kanteen Reflect Deckel Brushed Stainless 800 ml
- Price
- £28.74
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 5y ago
Trending
90-day click momentum
Klean Kanteen 530ml Classic Metal Water Bottle with Straw | 100% Leakproof | 18oz Stainless Steel Sports Water Bottle | Gym or Travel | Durable & BPA-Free | (Baltic Blue)
- Price
- £15.36
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 4mo ago

Klean Kanteen 800ml Classic Metal Water Bottle with Straw | 100% Leakproof | 27oz Stainless Steel Sports Water Bottle | Gym or Travel | Durable & BPA-Free | (Black)
- Price
- £18.25
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 5mo ago

Fuel24 Duo - Stainless Steel Water Bottle 700ml or 1L - Vacuum Insulated Metal Flask with Straw (Dual use Lid) 1 Litre - for Sports Gym Work Slim Design (Lavender 700 ml)
- Price
- £11.12
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 9mo ago

Klean Kanteen Kids Water Bottle with Sippy Cup Lid | 350ml Drinks Bottle | 100% Leakproof | Sippy Lid with Protective Cover | Childrens Metal Flask | Durable & BPA Free | Stainless Steel | Cars
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago

Polar Gear Stainless Steel Water Bottle 1L - Double Wall Vacuum Insulated Water Bottles with Dust Cover Screw Cap Leakproof Metal Water Bottle BPA Free Drinking Bottle with Carry Handle (Green)
- Price
- £10.24
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 1y ago
Newest
by launch date
Klean Kanteen 530ml Classic Metal Water Bottle with Straw | 100% Leakproof | 18oz Stainless Steel Sports Water Bottle | Gym or Travel | Durable & BPA-Free | (Baltic Blue)
- Price
- £15.36
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 4mo ago

Klean Kanteen 800ml Classic Metal Water Bottle with Straw | 100% Leakproof | 27oz Stainless Steel Sports Water Bottle | Gym or Travel | Durable & BPA-Free | (Black)
- Price
- £18.25
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 5mo ago

Fuel24 Duo - Stainless Steel Water Bottle 700ml or 1L - Vacuum Insulated Metal Flask with Straw (Dual use Lid) 1 Litre - for Sports Gym Work Slim Design (Lavender 700 ml)
- Price
- £11.12
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 9mo ago

Mont-Clair lO Stainless Steel Water Bottle Vacuum Insulated - BPA Free 12h Hot & 24h Cold Drinks Metal Water Bottle 750ML Leakproof Ideal for Adult Kids Running - Black
- Price
- £8.41
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 11mo ago

Mont-Clair lO Stainless Steel Water Bottle Vacuum Insulated - BPA Free 12h Hot & 24h Cold Drinks Metal Water Bottle 1L Leakproof Ideal for Adult Kids Running - Black
- Price
- £9.69
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
50
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
28%
Top 20: 60%
Open market
33%
- Klean Kanteen21%
- Otto Koning12%
- OLDLEY11%
- Mont-Clair11%
- Polar Gear7%
- Exllena4%
Demand
Water Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.3×
Search terms
Top Water Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- klean kanteen49K/yr
- 1l insulated water bottle21K/yr
- metal water bottle 1l27K/yr
- 750ml stainless steel water bottle18K/yr
- 1 litre insulated water bottle14K/yr
- insulated water bottles 1 litre14K/yr
- klean kanteen water bottle16K/yr
- water bottle 750ml insulated9K/yr
- 1 litre metal water bottle10K/yr
- stainless steel water bottle 750ml11K/yr
Reviews and returns
What reviews say buyers love and hate about Water Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It started to leak
Leaks water
It leaks
Didnt fit car holder
improper fitting cap
Bit bigger than I had expected
Not durable
Doesn't last
the clip broke
it doesnt even last a couple of hours before the temperature drops
Doesn't keep water cold after 4 hours
Doesnt keep warm
Terrible quality control
Poor quality lid
It was a shame as it looked to be good quality initially
Love
Excellent product
Good quality bottle
Solid build quality
Keeps drinks cold
keeps water super cool all day
The water stays cool
Excellent value
Decent price
Great value for money
Decent size
Handy size
The size is reasonable
does not leak
No leaks at all
Leak proof
Return
1.1% Return rate 71% Fixable by listing
Didnt fit car holder
improper fitting cap
Bit bigger than I had expected
It started to leak
Leaks water
It leaks
Terrible quality control
Poor quality lid
It was a shame as it looked to be good quality initially
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Flask questions
Answered from the same tracked data.









