Water Filter

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

4.9%

Market size, estimated

£3.4Ma year

Peak month

September1.5× the quietest month

Top search term

water filter1.7M searches a year

Listings sell for £21.89 on average, from £8.22 to £102.17. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £21.89 that is £109K to £131K a year per listing.

Average price

£21.89inside the $15 to $100 sweet spot

Price range

£8.22–£102.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

£109K–£131K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Water Coolers, Filters & Cartridges. It carries 11,776 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#8in Water Coolers, Filters & Cartridges

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,776per listing

Listings tracked

25

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months