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Water Feature Outdoor

Pass

Water Feature Outdoor scores 69 out of 100, a Pass. Shoppers spend an estimated $207K a year here, search demand grew +158.4% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£207K/yr645K searches / yr
90-day growth
+158.4%search demand this quarter
Competition
30%top-5 click share · 21 brands · 51 sellers

Flapen Score

Water Feature Outdoor against its category

The dotted line is the Home & Garden average. Past it, Water Feature Outdoor is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Feature Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Feature Outdoor 645K times last year and spent an estimated £207K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +158.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
+158.4%
Conversion, latest week
0.4%
Market size, estimated
£207Ka year
Peak month
May11.4× the quietest month
Top search term
garden water features outdoor186K searches a year

02 · Price

A sale here is worth £76.56.

Listings sell for £76.56 on average, from £7.36 to £251.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £76.56 that is £0 to £8K a year per listing.

Average price
£76.56inside the $15 to $100 sweet spot
Price range
£7.36–£251.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #47 within Garden Décor. It carries 315 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
25%
Out of stock, average day
15.8%
Average rank
#47in Garden Décor
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
71

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Water Feature Outdoor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

51

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 65%

Open market

29%

  • Teamson Home24%
  • CHARLES BENTLEY15%
  • GEEZY10%
  • Outsunny8%
  • GardenKraft8%
  • BTGGG8%

Demand

Water Feature Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.4×

Search terms

Top Water Feature Outdoor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • garden water features outdoor186K/yr
  • garden water feature92K/yr
  • water features62K/yr
  • outdoor water feature50K/yr
  • garden water features41K/yr
  • large water features for the garden28K/yr
  • water feature garden22K/yr
  • large solar water feature21K/yr
  • waterfall garden feature16K/yr
  • garden fountains outdoor clearance11K/yr

Reviews and returns

What reviews say buyers love and hate about Water Feature Outdoor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Durability”
0.5%of orders come back
“Doesn't last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Feature Outdoor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data