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Water Feature Outdoor

Pass

Water Feature Outdoor scores 69 out of 100, a Pass. Shoppers spend $207K a year here, search demand grew +158.4% this quarter, and returns run at 0.5% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£207K/yr645K searches / yr
90-day growth
+158.4%search demand this quarter
Competition
30%top-5 click share · 21 brands · 51 sellers

Flapen Score

Water Feature Outdoor against its category

The dotted line is the Home & Garden average. Past it, Water Feature Outdoor is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Feature Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Feature Outdoor 645K times last year and spent an estimated £207K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +158.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
+158.4%
Conversion, latest week
0.4%
Market size, estimated
£207Ka year
Peak month
May11.4× the quietest month
Top search term
garden water features outdoor186K searches a year

02 · Price

A sale here is worth £76.56.

Listings sell for £76.56 on average, from £7.36 to £251.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £76.56 that is £0 to £8K a year per listing.

Average price
£76.56inside the $15 to $100 sweet spot
Price range
£7.36–£251.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #47 within Garden Décor. It carries 315 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
25%
Out of stock, average day
15.8%
Average rank
#47in Garden Décor
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
71

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Water Feature Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

51

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

29%

  • Teamson Home24%
  • CHARLES BENTLEY15%
  • GEEZY10%
  • Outsunny8%
  • GardenKraft8%
  • BTGGG8%

Demand

Water Feature Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.4×

Search terms

Top Water Feature Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden water features outdoor186K/yr
  • garden water feature92K/yr
  • water features62K/yr
  • outdoor water feature50K/yr
  • garden water features41K/yr
  • large water features for the garden28K/yr
  • water feature garden22K/yr
  • large solar water feature21K/yr
  • waterfall garden feature16K/yr
  • garden fountains outdoor clearance11K/yr

Reviews and returns

What reviews say buyers love and hate about Water Feature Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.36

Doesn't last

Broke after two days

Broke after a month

Quality-Overall9%+0.33

Awful quality

the whole structure appears to be of poor quality

Not good quality had to replace after a few months

Size-Overall9%

Not the size you may think it is

Lead to short

Bit small

Functionality-Overall8%−0.13

the pump did not work

Doesn't work

mysteriously stopped working

Value For Money7%+0.91

Not worth the price

Bit pricey for what it is

Not worth the cost

Love

Assembly/Installation18%+1.71

Quite easy to assemble

Easy to install

Easy to set up

Value For Money17%+0.91

Excellent Value

low price

GREAT VALUE

Quality-Overall14%+0.33

Good quality,easy to set up works brilliantly

Good well made product

Brilliant quality

Water Resistance10%+0.39

water feature is perfect for what I was looking for

Lovely water feature and easy set up

Really effective water feature

Advertised Vs Actual Product5%+0.17

As described

Just what I needed

Better than expected

Return

0.5% Return rate 27% Fixable by listing

Functionality-Overall22%█▂▆▅▅▄

the pump did not work

Doesn't work

mysteriously stopped working

Size-Overall17%▅█▅▆▆▆

Not the size you may think it is

Lead to short

Bit small

Durability11%▁█▅█▇█

Doesn't last

Broke after two days

Broke after a month

Defective Material/Parts11%▅▃█▆▅▄
Advertised Vs Actual Product5%▁█▄▄▄▄

FAQ

Common Water Feature Outdoor questions

Answered from the same tracked data.