Water Cooler
MaybeSearch demand grew +132.5% this quarter. But buyers convert on only 0.7% of searches, so Water Cooler is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £163K/yr253K searches / yr
- 90-day growth
- +132.5%search demand this quarter
- Competition
- 41%top-5 click share · 23 brands · 79 sellers
Flapen Score
Water Cooler against its category
The dotted line is the Home & Garden average. Past it, Water Cooler is stronger. Inside it, weaker.
Market
The Water Cooler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Cooler 253K times last year and spent an estimated £163K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +132.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +132.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £163Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- water cooler82K searches a year
02 · Price
A sale here is worth £96.11.
Listings sell for £96.11 on average, from £8.87 to £243.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £96.11 that is £0 to £10K a year per listing.
- Average price
- £96.11inside the $15 to $100 sweet spot
- Price range
- £8.87–£243.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #62 within Water Coolers, Filters & Cartridges. It carries 1,127 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 57%
- Out of stock, average day
- 9.0%
- Average rank
- #62in Water Coolers, Filters & Cartridges
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,127per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Water Cooler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aqua Optima Lumi Chilled Filtered Water Dispenser - Reduces Limescale Microplastics Chlorine & Lead with the Evolve+ Water Filter Cartridge - Countertop 8.2L Cooler for Home & Office
- Price
- £66.18
- Rating
- 4.3/5
- Reviews
- 1,438
- Age
- 7y ago
Coopers of Stortford - 5L Water Cooler & Filter - Chilled Tap Water Dispenser with Push-Button Operation Carbon Filter Included
- Price
- £58.06
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4mo ago
Hydrate Direct Core Bottled Water Cooler Dispenser | Floor-Standing Water Machine Easy to Sanitise & Maintain. Perfect for Home and Office Dispenses Ambient & Chilled Water Grey/Black
- Price
- £171.35
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 7y ago
Compact Hot & Cold Water Dispenser Countertop Water Cooler Machine Mains Fed for Home or Office Easy Setup 18.9L Bottle Compatible Sleek Modern Design
- Price
- £62.87
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres Blue (NOT Reduce TDS)
- Price
- £32.22
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago
Trending
90-day click momentum
Highest-Output Water Dispenser for 5 Gallon Jug Electric USB C Water Pump
- Price
- £32.00
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 7mo ago
Freestanding Mains Fed Unit Loading Floor Standing Water Dispenser mains top loading water dispenser Bottom Loading Hot and Cold Water For Home Office Commercial Business Black A hot cold
- Price
- £189.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Top Loading Water Cooler Dispenser Refrigeration and heating 3 Temperature Settings Mini Water Cooler Dispenser Countertop Desktop Electric Hot and Cold
- Price
- £67.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Coopers of Stortford - 5L Water Cooler & Filter - Chilled Tap Water Dispenser with Push-Button Operation Carbon Filter Included
- Price
- £58.06
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4mo ago
Waterdrop CT01 Instant Hot & Cold Filtered Water Dispenser Reduces TDS Limescale Chlorine Retain Main Minerals 8-Stage Filtration with UV Sterilization Various Temperature and Cup-size Presets
- Price
- £148.78
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 7mo ago
Newest
by launch dateFreestanding Mains Fed Unit Loading Floor Standing Water Dispenser mains top loading water dispenser Bottom Loading Hot and Cold Water For Home Office Commercial Business Black A hot cold
- Price
- £189.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Coopers of Stortford - 5L Water Cooler & Filter - Chilled Tap Water Dispenser with Push-Button Operation Carbon Filter Included
- Price
- £58.06
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4mo ago
Freestanding Mains Fed Unit Loading Floor Standing Water Dispenser water cooler dispenser Cooler Water Dispenser With filter 3 water temperatures For Home Commercial White unfiltered 01
- Price
- £201.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Waterdrop CT01 Instant Hot & Cold Filtered Water Dispenser Reduces TDS Limescale Chlorine Retain Main Minerals 8-Stage Filtration with UV Sterilization Various Temperature and Cup-size Presets
- Price
- £148.78
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 7mo ago
Highest-Output Water Dispenser for 5 Gallon Jug Electric USB C Water Pump
- Price
- £32.00
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
79
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
41%
Top 20: 81%
Open market
26%
- Aqua Optima16%
- Waterdrop15%
- Generic14%
- Hydrate Direct13%
- Coopers of Stortford11%
- 71Nmly4%
Demand
Water Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
Search terms
Top Water Cooler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water cooler82K/yr
- cold water dispenser50K/yr
- water cooler dispenser33K/yr
- water machine23K/yr
- water coolers15K/yr
- water chiller10K/yr
- chilled water dispenser9K/yr
- office water dispenser11K/yr
- water cooler dispenser for home6K/yr
- water machine dispenser7K/yr
Reviews and returns
What reviews say buyers love and hate about Water Cooler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wont last
Broken after 1 month
not durable at all
They leak
Leakage inside
It leaks
Failed
Didnt work
Suddenly stops working
It doesn't fit so no good
This one is not big enough
Big
It would have been a lot cheaper
Not worth the cost
unfortunately far too expensive for me
Love
great build quality
Excellent product
the quality looks sturdy
the device is easy to use
it is easy to fill
Ease of use
Great water filter
this filter works really well
Best filter
Excellent value for money
Fair price
Money well spent
Good Size
fits in the fridge nicely
size is perfect for family use
Return
3.2% Return rate 32% Fixable by listing
It doesn't fit so no good
This one is not big enough
Big
Failed
Didnt work
Suddenly stops working
They leak
Leakage inside
It leaks
but filter still is not very great
I have a fault with the Filter display
Bad filter
DOES NOT HEAT UP WATER
shortly after stopped heating altogether
boils just that water so you are not heating
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Cooler questions
Answered from the same tracked data.