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Water Bottle Multipack

Fail

The top 5 brands take 100% of clicks, so Water Bottle Multipack is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£165K/yr429K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
46%top-5 click share · 3 brands · 117 sellers

Flapen Score

Water Bottle Multipack against its category

The dotted line is the Home & Garden average. Past it, Water Bottle Multipack is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Bottle Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Bottle Multipack 429K times last year and spent an estimated £165K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
5.5%
Market size, estimated
£165Ka year
Peak month
September2.3× the quietest month
Top search term
sistema water bottles230K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £1.39 to £14.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.98 that is £5K to £7K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£1.39–£14.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #635 within Vacuum Flasks. It carries 3,566 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#635in Vacuum Flasks
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,566per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Water Bottle Multipack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

0%

  • Sistema87%
  • adidas11%
  • GRTLPOK2%
  • Open — no brand owns it (0%)

Demand

Water Bottle Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Water Bottle Multipack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sistema water bottles230K/yr
  • systema drink bottles27K/yr
  • sistema water bottle37K/yr
  • adidas water bottle34K/yr
  • sistema bottle27K/yr
  • water bottle sistema22K/yr
  • sports bottles10K/yr
  • sports cap water bottle8K/yr
  • adidas bottle8K/yr
  • sistema bottles4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Bottle Multipack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof28%

It leaks

It did leak

It leaks

Quality-Overall8%+1.48

However, the quality has significantly reduced

Awful quality

Absolute rubbish quality

Durability8%−0.04

Breaks easily

Crack after a few uses

Not that durable

Ease Of Use6%−0.02

The lid is quite hard to open

Not useable

Not Easy for Kids to Open

Color6%−0.04

Wrong colour

couldnt choose colour other than that all good

no colour selection option

Love

Quality-Overall22%+1.48

Good quality bottle

Amazing quality

Great bottle well made

Leak-Proof13%

No leaks

doesn't leak

Leak proof

Size-Overall11%+0.94

Great size

Fits fine in any cup holder I've used

Great size for school

Value For Money9%+0.67

Good for price

Well worth the money

Excellent value

Ease Of Cleaning5%+0.44

Cleaning is straightforward

Easy to clean

Cleaning is one of the best parts

Return

1.4% Return rate 76% Fixable by listing

Color46%█▆▆▇▅▆

Wrong colour

couldnt choose colour other than that all good

no colour selection option

Size-Overall20%▆█▅▆▆█

Theyre small,

and doesn't fit all our cup holders

they are large

Leak-Proof11%▄▃▄▄█▄

It leaks

It did leak

It leaks

Ease Of Use3%▃▇▄▄█▇

The lid is quite hard to open

Not useable

Not Easy for Kids to Open

Advertised Vs Actual Product2%▄▃█▅▂▄

Not as described

False advertising

Misleading description

FAQ

Common Water Bottle Multipack questions

Answered from the same tracked data.