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Water Bottle Multipack

Fail

The top 5 brands take 100% of clicks, so Water Bottle Multipack is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£165K/yr429K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
46%top-5 click share · 3 brands · 117 sellers

Flapen Score

Water Bottle Multipack against its category

The dotted line is the Home & Garden average. Past it, Water Bottle Multipack is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Bottle Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Bottle Multipack 429K times last year and spent an estimated £165K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
5.5%
Market size, estimated
£165Ka year
Peak month
September2.3× the quietest month
Top search term
sistema water bottles230K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £1.39 to £14.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.98 that is £5K to £7K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£1.39–£14.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #635 within Vacuum Flasks. It carries 3,566 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#635in Vacuum Flasks
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,566per listing
Listings tracked
28

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Water Bottle Multipack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

117

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 92%

Open market

0%

  • Sistema87%
  • adidas11%
  • GRTLPOK2%
  • Open — no brand owns it (0%)

Demand

Water Bottle Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Water Bottle Multipack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sistema water bottles230K/yr
  • systema drink bottles27K/yr
  • sistema water bottle37K/yr
  • adidas water bottle34K/yr
  • sistema bottle27K/yr
  • water bottle sistema22K/yr
  • sports bottles10K/yr
  • sports cap water bottle8K/yr
  • adidas bottle8K/yr
  • sistema bottles4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Bottle Multipack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Leak-Proof”
1.4%of orders come back
“It leaks”
A buyer, on “Leak-Proof”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Water Bottle Multipack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data