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Water Bottle

Pass

Water Bottle scores 66 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +23.7% this quarter, and returns run at 0.7% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£2.9M/yr13.4M searches / yr
90-day growth
+23.7%search demand this quarter
Competition
30%top-5 click share · 37 brands · 146 sellers

Flapen Score

Water Bottle against its category

The dotted line is the Home & Garden average. Past it, Water Bottle is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Bottle 13.4M times last year and spent an estimated £2.9M. The top 5 brands take 43% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
13.4M
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
2.2%
Market size, estimated
£2.9Ma year
Peak month
July1.4× the quietest month
Top search term
water bottle7.7M searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £3.40 to £27.44. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £9.92 that is £50K to £60K a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£3.40–£27.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
5,000–6,000
Revenue per listing a year
£50K–£60K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #42 within Vacuum Flasks. It carries 6,695 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#42in Vacuum Flasks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,695per listing
Listings tracked
55

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£87K£174K£261K£347K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

146

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

30%

Top 20: 68%

Open market

52%

  • SEASEVEN12%
  • Owala11%
  • BOTTLE BOTTLE7%
  • Otto Koning7%
  • OLDLEY6%
  • ADORIC5%

Demand

Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water bottle7.7M/yr
  • insulated water bottles600K/yr
  • stainless steel water bottle631K/yr
  • metal water bottle616K/yr
  • water bottle with straw633K/yr
  • water bottles416K/yr
  • drinks bottle364K/yr
  • water bottle stainless steel253K/yr
  • insulated water bottle206K/yr
  • bottle310K/yr

Reviews and returns

What reviews say buyers love and hate about Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof32%

IT LEAKS

NOT LEAKPROOF

Started leaking

Durability8%−0.05

Doesn't last

Broken

Broke

Quality-Overall5%+1.25

Awful quality

Poor quality lid

could be a quality control issue

Ease Of Use3%+0.16

hard to press

Really difficult to drink from

difficult to open

Size-Overall3%+0.53

Straw does not fit

Small water bottle

Very large

Love

Quality-Overall19%+1.25

Good quality bottle

Decent quality bottle

Amazing quality

Leak-Proof13%

Leak proof

No leaking

Doesnt leak

Temperature Retention10%+0.79

The water stays cool

Retains temperature

Keeps drinks cold

Value For Money9%+0.81

Excellent value for money

Excellent value

Excellent Price

Size-Overall7%+0.53

Decent size

i loved the size of it

Handy size

Return

0.7% Return rate 59% Fixable by listing

Size-Overall39%▅▇███▇

Straw does not fit

Small water bottle

Very large

Leak-Proof16%█▇▅▅▆▆

IT LEAKS

NOT LEAKPROOF

Started leaking

Color9%▇▇█▇▅▇

Wrong colour arrived

Lighter colour than expected

The colour was wrong

Weight Heavy4%▅▅▄█▇▅
Defective Material/Parts3%█▄▄▆▆▇

FAQ

Common Water Bottle questions

Answered from the same tracked data.