Water Bottle

Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months

13.4M

Growth, 90 days vs prior 90

+23.7%

Conversion, latest week

2.2%

Market size, estimated

£2.9Ma year

Peak month

July1.4× the quietest month

Top search term

water bottle7.7M searches a year

Listings sell for £9.92 on average, from £3.40 to £27.44. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £9.92 that is £50K to £60K a year per listing.

Average price

£9.92under the $15 to $100 sweet spot

Price range

£3.40–£27.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

5,000–6,000

Revenue per listing a year

£50K–£60K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #42 within Vacuum Flasks. It carries 6,695 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#42in Vacuum Flasks

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,695per listing

Listings tracked

55

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months