Water Bottle
PassWater Bottle scores 66 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +23.7% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £2.9M/yr13.4M searches / yr
- 90-day growth
- +23.7%search demand this quarter
- Competition
- 30%top-5 click share · 37 brands · 146 sellers
Flapen Score
Water Bottle against its category
The dotted line is the Home & Garden average. Past it, Water Bottle is stronger. Inside it, weaker.
Market
The Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Bottle 13.4M times last year and spent an estimated £2.9M. The top 5 brands take 43% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 13.4M
- Growth, 90 days vs prior 90
- +23.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £2.9Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- water bottle7.7M searches a year
02 · Price
A sale here is worth £9.92.
Listings sell for £9.92 on average, from £3.40 to £27.44. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £9.92 that is £50K to £60K a year per listing.
- Average price
- £9.92under the $15 to $100 sweet spot
- Price range
- £3.40–£27.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £50K–£60K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #42 within Vacuum Flasks. It carries 6,695 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #42in Vacuum Flasks
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,695per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SEASEVEN 1L Water Bottle with Straw Plastic Drinks Bottle 1 Litre Sports Water Bottles with Time Markings Girls Boys Waterbottle Leak-Proof & Bpa-Free for Gym Cycling Office Outdoor
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 4,029
- Age
- 3y ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw Leak Proof BPA-Free 710ml Foggy Tide
- Price
- £20.99
- Rating
- 4.6/5
- Reviews
- 38,870
- Age
- 3y ago

ADORIC Sports Water Bottle 1L BPA Free Tritan Non-Toxic Plastic Sport Water Cup Durable Leak Proof Water Bottle with Filter Flip Top (Black-1000ml)
- Price
- £10.48
- Rating
- 4.6/5
- Reviews
- 10,537
- Age
- 7y ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw Leak Proof BPA-Free 710ml Iced Breeze
- Price
- £21.48
- Rating
- 4.6/5
- Reviews
- 38,870
- Age
- 3y ago

Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(White)
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 9,230
- Age
- 3y ago
Trending
90-day click momentum
Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(White)
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 9,230
- Age
- 3y ago

Ion8 Water Bottle 500 ml/18 oz Leak Proof Easy to Open Secure Lock Dishwasher Safe BPA Free Hygienic Flip Cover Carry Handle Fits Cup Holders Easy Clean Carbon Neutral Purple
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 3,859
- Age
- 3y ago

Fuel24 Duo - Stainless Steel Water Bottle 700ml or 1L - Vacuum Insulated Metal Flask with Straw (Dual use Lid) 1 Litre - for Sports Gym Work Slim Design (Sand 700 ml)
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 9mo ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw Leak Proof BPA-Free 710ml Foggy Tide
- Price
- £20.99
- Rating
- 4.6/5
- Reviews
- 38,870
- Age
- 3y ago

Water Bottle Otto Koning 500ml - Stainless Steel Vacuum Insulated Flask - Keeps Cold 24h / Hot 12h - Leak Proof BPA Free & Scratch Resistant Metal Drinks Bottle for Gym Office & Travel
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 10,532
- Age
- 3y ago
Newest
by launch date
Fuel24 Duo - Stainless Steel Water Bottle 700ml or 1L - Vacuum Insulated Metal Flask with Straw (Dual use Lid) 1 Litre - for Sports Gym Work Slim Design (Sand 700 ml)
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 9mo ago

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Rose Quartz
- Price
- £27.44
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 1y ago

SUNWILL Metal Water Bottle with Straw Stainless Steel 650ml Insulated Leakproof Thermal Flask for Cold and Hot Drink Travel Sports Gym Black
- Price
- £9.21
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago

Mont-Clair Stainless Steel Water Bottle Vacuum Insulated - BPA Free 12h Hot & 24h Cold Drinks Metal Water Bottle 500ml Leakproof Ideal for Adult Kids Running - Black
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 3,685
- Age
- 2y ago

ANGVOOL Insulated Water Bottle Stainless Steel Metal Thermal Flask for Hot and Cold Drinks Leak Proof BPA Free Drinking Bottles for Kids or Adults (Black 500ml)
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
146
Top-5 brand share
43%
Top 20: 84%
Top-5 click share
30%
Top 20: 68%
Open market
52%
- SEASEVEN12%
- Owala11%
- BOTTLE BOTTLE7%
- Otto Koning7%
- OLDLEY6%
- ADORIC5%
Demand
Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Water Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water bottle7.7M/yr
- insulated water bottles600K/yr
- stainless steel water bottle631K/yr
- metal water bottle616K/yr
- water bottle with straw633K/yr
- water bottles416K/yr
- drinks bottle364K/yr
- water bottle stainless steel253K/yr
- insulated water bottle206K/yr
- bottle310K/yr
Reviews and returns
What reviews say buyers love and hate about Water Bottle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
IT LEAKS
NOT LEAKPROOF
Started leaking
Doesn't last
Broken
Broke
Awful quality
Poor quality lid
could be a quality control issue
hard to press
Really difficult to drink from
difficult to open
Straw does not fit
Small water bottle
Very large
Love
Good quality bottle
Decent quality bottle
Amazing quality
Leak proof
No leaking
Doesnt leak
The water stays cool
Retains temperature
Keeps drinks cold
Excellent value for money
Excellent value
Excellent Price
Decent size
i loved the size of it
Handy size
Return
0.7% Return rate 59% Fixable by listing
Straw does not fit
Small water bottle
Very large
IT LEAKS
NOT LEAKPROOF
Started leaking
Wrong colour arrived
Lighter colour than expected
The colour was wrong
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Bottle questions
Answered from the same tracked data.









