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Water Boiler

Fail

Demand is soft, at -23.3% this quarter, so Water Boiler is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£111K/yr68K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
46%top-5 click share · 19 brands · 54 sellers

Flapen Score

Water Boiler against its category

The dotted line is the Home & Garden average. Past it, Water Boiler is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Boiler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Boiler 68K times last year and spent an estimated £111K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
2.6%
Market size, estimated
£111Ka year
Peak month
November1.8× the quietest month
Top search term
water boiler50K searches a year

02 · Price

A sale here is worth £61.68.

Listings sell for £61.68 on average, from £14.38 to £162.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £61.68 that is £0 to £6K a year per listing.

Average price
£61.68inside the $15 to $100 sweet spot
Price range
£14.38–£162.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #29 within Small Kitchen Appliances. It carries 3,731 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
72%
Out of stock, average day
13.6%
Average rank
#29in Small Kitchen Appliances
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,731per listing
Listings tracked
29

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Water Boiler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

54

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

29%

  • Breville30%
  • Oypla19%
  • KOMORE7%
  • LLOYTRON5%
  • Swan5%
  • SUPERLEX4%

Demand

Water Boiler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Water Boiler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water boiler50K/yr
  • hot water boiler12K/yr
  • water boilers4K/yr
  • electric water boiler3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Boiler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.11

Failed in less than 2 months

which broke down suddenly

Broke within a week of buying

Size-Overall11%+0.22

Small kettle

that the size is, perhaps, not perfect. for whatever reason.

It's small

Leak-Proof10%

Leaks water

Leaking

has leaked

Functionality-Overall8%−0.07

It stops working

Not working properly

Doesn't work

Heating8%

Not hot enough

Very hot

it takes forever to heat up

Love

Ease Of Use19%+1.56

Simple to use and very reliable

Easy to use

easy to read

Quality-Overall14%+0.51

Great quality kitchen item

Excellent product

The build quality is fantastic

Value For Money13%+0.84

Excellent value

Good for price

Excellent value for money

Heating7%

Gets hot quick

It heats up quickly

heats up the water

Size-Overall6%+0.22

Ideal size

size is perfect for family use

It is a perfect size for my bedroom

Return

3.1% Return rate 31% Fixable by listing

Size-Overall25%▆▆▅▆█▆

Small kettle

that the size is, perhaps, not perfect. for whatever reason.

It's small

Functionality-Overall16%▅▇▇▅▅█

It stops working

Not working properly

Doesn't work

Leak-Proof12%█▆▇▇▄▄

Leaks water

Leaking

has leaked

Heating11%█▅▆▆▆▅

Not hot enough

Very hot

it takes forever to heat up

Touch/Button Controls5%▅▄▅▅▆█

The touch screen isnt working

Button often doesn't work

Touch Screen Stopped Responding

FAQ

Common Water Boiler questions

Answered from the same tracked data.