Water Boiler
FailDemand is soft, at -23.3% this quarter, so Water Boiler is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £111K/yr68K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 54 sellers
Flapen Score
Water Boiler against its category
The dotted line is the Home & Garden average. Past it, Water Boiler is stronger. Inside it, weaker.
Market
The Water Boiler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Boiler 68K times last year and spent an estimated £111K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £111Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- water boiler50K searches a year
02 · Price
A sale here is worth £61.68.
Listings sell for £61.68 on average, from £14.38 to £162.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £61.68 that is £0 to £6K a year per listing.
- Average price
- £61.68inside the $15 to $100 sweet spot
- Price range
- £14.38–£162.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #29 within Small Kitchen Appliances. It carries 3,731 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 72%
- Out of stock, average day
- 13.6%
- Average rank
- #29in Small Kitchen Appliances
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,731per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Water Boiler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville HotCup Hot Water Dispenser | 2.0L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Gloss Black [VKJ318]](https://m.media-amazon.com/images/I/41SWc-gcjdL.jpg)
Breville HotCup Hot Water Dispenser | 2.0L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Gloss Black [VKJ318]
- Price
- £49.51
- Rating
- 4.6/5
- Reviews
- 18,787
- Age
- 19y ago
![Breville HotCup Hot Water Dispenser | 3kW Fast Boil |1.5L | Energy-Efficient | Gloss Black [VKJ142]](https://m.media-amazon.com/images/I/41XC-tMkRPL.jpg)
Breville HotCup Hot Water Dispenser | 3kW Fast Boil |1.5L | Energy-Efficient | Gloss Black [VKJ142]
- Price
- £30.01
- Rating
- 4.5/5
- Reviews
- 35,000
- Age
- 18y ago

Oypla Electrical 20L Catering Hot Water Boiler Tea Urn Coffee
- Price
- £54.11
- Rating
- 4.4/5
- Reviews
- 3,060
- Age
- 12y ago

Oypla Electrical 10L Catering Hot Water Boiler Tea Urn Coffee
- Price
- £46.52
- Rating
- 4.4/5
- Reviews
- 3,060
- Age
- 12y ago

Oypla Electrical 30L Catering Hot Water Boiler Tea Urn Coffee
- Price
- £61.16
- Rating
- 4.4/5
- Reviews
- 3,060
- Age
- 12y ago
Trending
90-day click momentum
Bear Instant Hot Water Dispenser 3L 11 Temps Tea Coffee Baby Formula
- Price
- £51.26
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 6mo ago

Swan 30 Litre (120 Cup) Commercial Stainless Steel Catering Urn/Water Boiler
- Price
- £104.06
- Rating
- 4.4/5
- Reviews
- 1,076
- Age
- 6y ago

Toomidi Commercial 50L/H hot water dispenser boiler 3kW Autofill instant Stainless steel electric Tea kettle Coffee Make drink Water catering Heater kitchen industrial Temperature Control urn machine
- Price
- £162.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

KOMORE 10L Hot Water Boiler Catering Urn with Adjustable Temperature
- Price
- £44.40
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 8mo ago

Swan Instant Hot Water Dispenser with 1.5L Tank Capacity Two Button Operation Removable Drip Tray Boil Dry Protection 1850-2200W Black SWD1004
- Price
- £32.45
- Rating
- 3.5/5
- Reviews
- 111
- Age
- 1y ago
Newest
by launch date
Toomidi Commercial 50L/H hot water dispenser boiler 3kW Autofill instant Stainless steel electric Tea kettle Coffee Make drink Water catering Heater kitchen industrial Temperature Control urn machine
- Price
- £162.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Bear Instant Hot Water Dispenser 3L 11 Temps Tea Coffee Baby Formula
- Price
- £51.26
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 6mo ago

KOMORE 10L Hot Water Boiler Catering Urn with Adjustable Temperature
- Price
- £44.40
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 8mo ago

KOMORE 8L Hot Water Boiler Catering Urn with Adjustable Temperature
- Price
- £40.72
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 9mo ago

Chefman 1L Small Electric Kettle 1500W BPA Free Auto Shut-Off
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 5,235
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
54
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
29%
- Breville30%
- Oypla19%
- KOMORE7%
- LLOYTRON5%
- Swan5%
- SUPERLEX4%
Demand
Water Boiler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Water Boiler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water boiler50K/yr
- hot water boiler12K/yr
- water boilers4K/yr
- electric water boiler3K/yr
Reviews and returns
What reviews say buyers love and hate about Water Boiler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Failed in less than 2 months
which broke down suddenly
Broke within a week of buying
Small kettle
that the size is, perhaps, not perfect. for whatever reason.
It's small
Leaks water
Leaking
has leaked
It stops working
Not working properly
Doesn't work
Not hot enough
Very hot
it takes forever to heat up
Love
Simple to use and very reliable
Easy to use
easy to read
Great quality kitchen item
Excellent product
The build quality is fantastic
Excellent value
Good for price
Excellent value for money
Gets hot quick
It heats up quickly
heats up the water
Ideal size
size is perfect for family use
It is a perfect size for my bedroom
Return
3.1% Return rate 31% Fixable by listing
Small kettle
that the size is, perhaps, not perfect. for whatever reason.
It's small
It stops working
Not working properly
Doesn't work
Leaks water
Leaking
has leaked
Not hot enough
Very hot
it takes forever to heat up
The touch screen isnt working
Button often doesn't work
Touch Screen Stopped Responding
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Boiler questions
Answered from the same tracked data.









