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Washing Up Liquid Dispenser

Washing Up Liquid Dispenser shows low returns (1.6%), but soft demand (-15.1% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 31Growth 17Conversion 36Competition 71Returns 84Price range 51Avg price 38Brand share 80Review moat 49Quality gap 60
This niche Category average

Is Washing Up Liquid Dispenser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Washing Up Liquid Dispenser is a £141K/yr Amazon United Kingdom market (462K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 51/100.

Washing Up Liquid Dispenser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.1% over the last 90 days and 2.9% of searches end in a purchase.

£141K

revenue / yr

Units sold / yr13K
Search volume / yr-15.1%462K
Conversion rate2.9%
Avg price£10.53

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers28 · 60
Top-5 product click share42%
Open market45%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement90%
New entrants (1y)5· 2 succeeded
Avg rating4.4★
Avg reviews1,645

Top Washing Up Liquid Dispenser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

60

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

42%

Top 20: 80%

Open market

37%

  • Brabantia17%
  • Joseph Joseph10%
  • RUFCRIL9%
  • AIKE9%
  • gmisun9%
  • Skleptix8%

Washing Up Liquid Dispenser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume462KCVR2.9%Products40Brands28Top 5 Brands55%OOS Rate4.1%Rating4.4★Reviews1,645Avg BSR#161
10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Washing Up Liquid Dispenser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • washing up liquid dispenser129K/yr
  • dish soap dispenser61K/yr
  • soap dispenser kitchen67K/yr
  • kitchen soap dispenser51K/yr
  • kitchen soap dispenser set34K/yr
  • washing liquid dispenser20K/yr
  • dish soap dispenser for kitchen18K/yr
  • washing up liquid bottle13K/yr
  • washing up liquid dispenser kitchen12K/yr
  • liquid dispenser10K/yr

What reviews say buyers love and hate about Washing Up Liquid Dispenser

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall21%

Excellent product

Dispensing Mechanism11%

Soap dispenser

Ease Of Use10%

Easy to use

Design-Overall7%

it looks very stylish

Value For Money6%

Good value

What buyers complain about

71% of reviews
Size-Overall17%

Bit small

Leak-Proof13%

Drips

Dispensing Mechanism11%

making it harder for the soap to dispense

Quality-Overall8%

Average quality

Durability6%

Breaks easily

Washing Up Liquid Dispenser return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Dispensing Mechanism
15%
3Defective Material/Parts
9%
4Material Quality
6%
5Leak-Proof
5%

Common Washing Up Liquid Dispenser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Washing Up Liquid Dispenser 51/100 on Amazon United Kingdom — Worth a look. The niche generates £141K/yr across 40 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.
Search demand for Washing Up Liquid Dispenser on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.