washing up liquid dispenser
Worth a lookShows low returns (1.6%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.44–£23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,645.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£141K£141K/yr · 462K searches
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, washing up liquid dispenser is a £141K/yr Amazon United Kingdom market (462K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
washing up liquid dispenser market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £105K–£132K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 4.1%
- Avg brand age
- 32 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
60
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
42%
Top 20: 80%
Open market
37%
- Brabantia17%
- Joseph Joseph10%
- RUFCRIL9%
- AIKE9%
- gmisun9%
- Skleptix8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top washing up liquid dispenser search terms
- washing up liquid dispenser129K/yr
- dish soap dispenser61K/yr
- soap dispenser kitchen67K/yr
- kitchen soap dispenser51K/yr
- kitchen soap dispenser set34K/yr
- washing liquid dispenser20K/yr
- dish soap dispenser for kitchen18K/yr
- washing up liquid bottle13K/yr
- washing up liquid dispenser kitchen12K/yr
- liquid dispenser10K/yr
Top washing up liquid dispenser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brabantia SinkStyle Soap Squeezer Non-Drip Dispenser for Washing Up Liquid Accessories with Easy Refill Textured Non-Slip Surface Dark Grey 200 ml
Brabantia£12.054.4★268 rev
Dish Soap Dispenser RUFCRIL 300ml Kitchen Soap Pump Dispenser with Sponge Included Black
RUFCRIL£8.244.3★2,828 rev
AIKE 450ml Soap Dispenser Manual Pump Stainless Steel Washing up Liquid Dispenser for Kitchen Dish
AIKE£12.154.6★9,207 rev
GMISUN Black Hand and Dish Soap Dispenser Set with Tray 500 ML Plastic Kitchen Sink Soap Dispenser with Bamboo Dish Brush Farmhouse Kitchen Washing Up Liquid Dispenser Bottle with Pump Bathroom
gmisun£10.604.2★301 rev
Brabantia SinkStyle Soap Squeezer Non-Drip Dispenser for Washing Up Liquid Accessories with Easy Refill Textured Non-Slip Surface Fresh White 200 ml
Brabantia£12.044.4★127 rev
Newest
by launch date
Soap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)
yiman£11.7942 rev
Dish Soap Dispenser with Sponge Holder 2-in-1 Compact Kitchen Soap Dispenser Countertop Sink Organizer 500ml Capacity with Transparent Base & Non-Slip Dots (Black)
Skleptix£6.5919 rev
Richenda 4-in-1 Soap Dispenser with Dishcloth Hanger & Sponge Holder Kitchen Sink Soap Pump Organizer for Dishwashing Refillable Liquid Soap Dispenser for Countertop Storage (Black)
Richenda£12.8834 rev
2 Pack Glass Soap Dispenser Bottles 500ml Refillable Pump Bottles in Black & White Hand Soap or Washing Up Liquid Dispenser for Kitchen or Bathroom
WyndShades£9.4319 rev
4-in-1 Kitchen Soap Dispenser Set - Dual Hand & Dish Soap Dispenser with Sponge Caddy & Brush Holder - Kitchen Sink Organizer for Countertop (Black)
Skleptix£8.2878 rev
Trending
90-day click momentumSoap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)
yiman£11.794.5★
Dish Soap Dispenser with Sponge Holder 2-in-1 Compact Kitchen Soap Dispenser Countertop Sink Organizer 500ml Capacity with Transparent Base & Non-Slip Dots (Black)
Skleptix£6.593.6★
Dish Soap Dispenser RUFCRIL 300ml Kitchen Soap Pump Dispenser with Sponge Included Black
RUFCRIL£8.244.3★
Joseph Joseph Hygienic Easy-Push Soap Dispenser with Wide Pump Stainless Steel 12
Joseph Joseph£12.204.2★
Fineway 2-in-1 Dishwashing Liquid and Soap Dispenser with Sponge Holder -Dual-Compartment Design Non-Slip Feet Transparent Base for Liquid Levels Durable ABS Plastic & 304 Stainless Steel (Black)
FiNeWaY£8.053.9★
What buyers say about washing up liquid dispenser
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Soap dispenser”
“Easy to use”
“it looks very stylish”
“Good value”
“keep clean”
“Works as it should”
“Perfect size and look”
“Looks sleek”
“Sturdy and well made”
What buyers complain about
“Bit small”
“Drips”
“making it harder for the soap to dispense”
“Average quality”
“Breaks easily”
“Yes its not cheap”
“Impossible to undo top”
“is difficult to clean”
“Inside plastic was owful”
“they have gone rusty”
Top return reasons
Common questions
- Is washing up liquid dispenser profitable to sell on Amazon United Kingdom?
- The niche generates £141K/yr across 40 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the washing up liquid dispenser niche?
- 28 brands and 60 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in washing up liquid dispenser?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Dispensing Mechanism. The return rate is 1.6%.
- When does demand for washing up liquid dispenser peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the washing up liquid dispenser niche?
- Listings span £6.44–£23.74; the average listing price is £10.53 (sweet spot $15–$100). The average incumbent carries 1,645 reviews — the moat a new listing must climb.