Washing Line
PassWashing Line scores 68 out of 100, a Pass. Shoppers spend $2.2M a year here, search demand grew +25.1% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 68 / 100Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 5168
- Market size
- £2.2M/yr2.5M searches / yr
- 90-day growth
- +25.1%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 87 sellers
Flapen Score
Washing Line against its category
The dotted line is the Home & Garden average. Past it, Washing Line is stronger. Inside it, weaker.
Market
The Washing Line market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Line 2.5M times last year and spent an estimated £2.2M. The top 5 brands take 65% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +25.1%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £2.2Ma year
- Peak month
- April11.7× the quietest month
- Top search term
- washing line1.1M searches a year
02 · Price
A sale here is worth £10.29.
Listings sell for £10.29 on average, from £2.64 to £22.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £10.29 that is £62K to £82K a year per listing.
- Average price
- £10.29under the $15 to $100 sweet spot
- Price range
- £2.64–£22.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £62K–£82K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #33 within Storage & Organisation. It carries 5,587 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 80%
- Out of stock, average day
- 5.3%
- Average rank
- #33in Storage & Organisation
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,587per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Washing Line products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vileda Single Cordomatic Retractable Washing Line 15m Holds up to 15kg
- Price
- £9.55
- Rating
- 4.3/5
- Reviews
- 17,970
- Age
- 15y ago
Minky 30m Retractable Clothes Line Extendable Washing Line Double Line
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 45,247
- Age
- 19y ago
Vileda Dual Cordomatic Retractable Washing Line 30m (2 x 15m Clothes Line)
- Price
- £14.62
- Rating
- 4.3/5
- Reviews
- 17,970
- Age
- 6mo ago
Zuvo 30M Washing Line Rope Steel Core PVC Coated Clothes Line Outdoor
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago
Ram 30 metre Retractable Reel Clothes Lines Washing Line with Twin Cable - Wall Mounted Heavy Duty Clothes Dryer 2 x 15m Lines of Drying Space Burgundy
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 1,994
- Age
- 4y ago
Trending
90-day click momentum
FERRIS 30m Retractable Washing Line Wall Mounted Twin Extendable Clothes Line Heavy Duty Outdoor & Indoor Laundry Drying Line for Garden Balcony & Bathroom Space Saving (Black)
- Price
- £11.94
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 3mo ago
Harbour Housewares 2 x 15m Retractable Dual Cord Washing Line - Black Heavy Duty Wall Mounted Extendable Clothesline Twin Clothes Airer - Indoor Outdoor Laundry Drying Reel with Strong PVC Cords
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7mo ago
Rainberg 2x15m Double Retractable Washing Line | Strong and Durable Holds up to 30KG | Extendable Clothes Line Automatic Retraction Wall-Mounted | Space-Saving PVC-Coated Indoor & Outdoor Use Black
- Price
- £12.24
- Rating
- 3.9/5
- Reviews
- 241
- Age
- 1y ago
SA Products Wall Mounted Twin Cable Retractable Washing Line - 2x15m Long Clothes Line - 30m Extendable Laundry Drying String Line Heavy-Duty Plastic & Polyvinyl For Indoor & Outdoor Use - All Black
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 3,916
- Age
- 2y ago
LIVIVO 4 Arm Rotary Washing Line - 45M Outdoor Clothes Line for Outside - Foldable Garden Rotary Outdoor Clothes Dryer Rotary Airer with Free Ground Washing Line Spike and Cover - Turquoise
- Price
- £22.40
- Rating
- 4.4/5
- Reviews
- 8,810
- Age
- 16y ago
Newest
by launch dateFERRIS 30m Retractable Washing Line Wall Mounted Twin Extendable Clothes Line Heavy Duty Outdoor & Indoor Laundry Drying Line for Garden Balcony & Bathroom Space Saving (Black)
- Price
- £11.94
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 3mo ago
Vileda Dual Cordomatic Retractable Washing Line 30m (2 x 15m Clothes Line)
- Price
- £14.62
- Rating
- 4.3/5
- Reviews
- 17,970
- Age
- 6mo ago
Harbour Housewares 2 x 15m Retractable Dual Cord Washing Line - Black Heavy Duty Wall Mounted Extendable Clothesline Twin Clothes Airer - Indoor Outdoor Laundry Drying Reel with Strong PVC Cords
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7mo ago
ZENO Retractable Washing Line 15M | Heavy Duty Dual Clothes Line with Automatic Retraction | Wall Mounted Laundry Airer for Indoor and Outdoor Use | Compact Space Saving Design | 15KG Capacity Grey
- Price
- £6.91
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 8mo ago
Rainberg 2x15m Double Retractable Washing Line | Strong and Durable Holds up to 30KG | Extendable Clothes Line Automatic Retraction Wall-Mounted | Space-Saving PVC-Coated Indoor & Outdoor Use Black
- Price
- £12.24
- Rating
- 3.9/5
- Reviews
- 241
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
87
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
49%
Top 20: 87%
Open market
30%
- Vileda26%
- Minky16%
- RAM ONLINE10%
- Elliott7%
- SA Products7%
- Zuvo5%
Demand
Washing Line search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×
Search terms
Top Washing Line search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- washing line1.1M/yr
- retractable washing line622K/yr
- washing line retractable outdoor159K/yr
- clothes lines for outside108K/yr
- clothes line85K/yr
- retractable washing lines41K/yr
- washing lines42K/yr
- extendable washing line35K/yr
- retractable washing line outdoor44K/yr
- heavy duty retractable washing line25K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Line
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken in half
Broke easily
Broke within a week
Bad quality
flimsy quality
Cheap quality
It's small
cannot fit
bigger
Not sturdy
Very fragile
Not very robust
Just does not hold any weight of washing
Not adequate for one load of washing
Wouldnt hold a full line of washing
Love
a great build quality
Excellent product
The build quality is so far excellent
The case is a sturdy
It's sturdy
Sturdy build
Good price
Reasonably priced
Excellent value
Easy to assemble
Easy to set up
Ease of installation
did the job perfectly
Exactly what I needed
As described
Return
0.6% Return rate 33% Fixable by listing
It's small
cannot fit
bigger
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Line questions
Answered from the same tracked data.