Washi Tape
Washi Tape shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Washi Tape profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Washi Tape is a £199K/yr Amazon United Kingdom market (680K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Washi Tape: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.7% over the last 90 days and 5.0% of searches end in a purchase.
£199K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 56 products
Top Washi Tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
IEEBEE 55 Rolls Washi Tape Set - Decorative Masking Tape Colored Tape Patterns Adhesive Artists Tapes for Journaling Supplies
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 8mo ago
Forwaarss 48 Rolls Washi Tape Set - 8mm Wide Colorful Flower Style Design Decorative Masking Tape for DIY Craft Scrapbooking Gift Wrapping
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 904
- Age
- 6y ago
Uskerb 12 Rolls Washi Tape Set - Galaxy Purple Decorative Masking Tape for Scrapbooking Planners Crafts Journals Bullet Journals Premium Washi Paper Easy to Use
- Price
- £3.81
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 2y ago
Yubbaex Washi Tape Set Decorative Tape Craft Supplies for DIY Bullet Journal Craft Gift Wrapping Scrapbooking (Fromantic 6 Rolls)
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 5,704
- Age
- 7y ago
JOELELI 20 Rolls Washi Tape Set Floral Masking Washi Tape Decorative Multi-Pattern Washi Tape for DIY Craft Gift Wrapping Festivals Decoration Scrapbooking
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 5y ago
Trending
90-day click momentum
ARWIG 20 Rolls Washi Tape | Scrapbook Tape | Washi Tape for Scrapbooking | Decorative Tape | Scrapbook Accessories | Scrapbooking Supplies | Coloured Masking Tape for Journal Wrapping(Vintage
- Price
- £6.49
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 1y ago
IEEBEE 55 Rolls Washi Tape Set - Decorative Masking Tape Colored Tape Patterns Adhesive Artists Tapes for Journaling Supplies
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 8mo ago
YUBX 60 Rolls Washi Tape Set 10mm Wide Geometric Elegance Skinny Decorative Masking Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Bygone Days)
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 8mo ago
Mr. Pen- Washi Tape Set 8 Rolls
- Price
- £4.19
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Fyguard 12 Rolls Coloured Masking Tape 15mm x 13m Craft Tape Adhesive Decorative Tape Rainbow Painting Tape for Home Classroom Office DIY Scrapbooking Crafts
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 1y ago
Newest
by launch dateYUBX 60 Rolls Washi Tape Set 10mm Wide Geometric Elegance Skinny Decorative Masking Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Bygone Days)
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 8mo ago
IEEBEE 55 Rolls Washi Tape Set - Decorative Masking Tape Colored Tape Patterns Adhesive Artists Tapes for Journaling Supplies
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 8mo ago
BINKUOMCG 20 Rolls Vintage Washi Tapes 7mm Wide Retro Arts Decorative Tape Antique Patterns Masking Tape for DIY Scrapbooking Planners Journaling Gift Wrapping (Colorful)
- Price
- £4.61
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 10mo ago
G4GADGET 10 Rolls Rainbow Washi Sticky Tape Set 1.5cm x 5m Decorative Masking Tapes Assorted Colourful Adhesive Craft Tape for Scrapbooking DIY Planner Journals & Art Projects
- Price
- £3.30
- Rating
- 3.3/5
- Reviews
- 47
- Age
- 11mo ago
Lubarion 12 Rolls Purple Washi Tape Set for Creative DIY Projects Scrapbooking and Journaling Vibrant and Durable Decorative Masking Tapes
- Price
- £3.44
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
34 rising
Sellers
45
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
37%
Top 20: 70%
Open market
46%
- IEEBEE11%
- YUBX11%
- Forwaarss10%
- YUBBAEX9%
- Uskerb7%
- JOELELI5%
Washi Tape demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top Washi Tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- washi tape474K/yr
- washi tape sets51K/yr
- washi tape for scrapbooking19K/yr
- craft tape19K/yr
- scrapbook tape16K/yr
- decorative tape13K/yr
- washi12K/yr
- washi tapes9K/yr
- washi tape uk10K/yr
- wide washi tape6K/yr
What reviews say buyers love and hate about Washi Tape
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Pretty colours”
“Stick well”
“Excellent Quality”
“good value for money too”
“Easy to use”
What buyers complain about
80% of reviews“Not sticky enough”
“Too short”
“Not alot on each real bit over priced for what you get sorry guys”
“break really easily making them useless”
“Awful quality”
Washi Tape return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Washi Tape questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
