Washi Tape

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months

680K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

5.0%

Market size, estimated

£199Ka year

Peak month

January1.8× the quietest month

Top search term

washi tape474K searches a year

Listings sell for £5.82 on average, from £2.12 to £10.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £5.82 that is £1K to £3K a year per listing.

Average price

£5.82under the $15 to $100 sweet spot

Price range

£2.12–£10.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #189 within Art & Craft Supplies. It carries 511 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

7.8%

Average rank

#189in Art & Craft Supplies

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

511per listing

Listings tracked

56

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months