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Warmco

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Warmco is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£80K/yr100K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
65%top-5 click share · 3 brands · 11 sellers

Flapen Score

Warmco against its category

The dotted line is the Home & Garden average. Past it, Warmco is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warmco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Warmco 100K times last year and spent an estimated £80K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.1%
Market size, estimated
£80Ka year
Peak month
July95.8× the quietest month
Top search term
warmco68K searches a year

02 · Price

A sale here is worth £26.00.

Listings sell for £26.00 on average, from £9.03 to £51.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £26.00 that is £3K to £7K a year per listing.

Average price
£26.00inside the $15 to $100 sweet spot
Price range
£9.03–£51.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #204 within Heating, Cooling & Air Quality. It carries 757 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
15.9%
Average rank
#204in Heating, Cooling & Air Quality
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
757per listing
Listings tracked
17

04 · Newcomers

Amazon counts 13 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
25 months

Products

Top Warmco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Warmco93%
  • Guffawz6%
  • yAyusi1%
  • Open — no brand owns it (0%)

Demand

Warmco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 95.8×

Reviews and returns

What reviews say buyers love and hate about Warmco

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging13%−0.02

Won't recharge

Very slow charge

take so long to charge

Value For Money11%−0.11

It wasn't cheap to buy

A bit pricey

Could be slightly cheaper

Size-Overall8%+0.10

A small fan

Bigger than expected

Small size

Durability8%−0.12

One broke after one use

broke after 12 months

Its broken

Strength4%+0.24

just not as powerful as its made out to be

Not very powerful

also very weak

Love

Charging13%−0.02

Long charge

Easy to charge

charges fast

Battery Life11%+1.06

Battery life is amazing

Long battery life

Good rechargable battery life

Quality-Overall10%+0.56

Excellent product

Excellent build quality

The build quality is excellent

Strength8%+0.24

it doesnt feel flimsy or rattly

Sturdy item

The stand is sturdy

Portability8%+0.91

Good portable product

Easy to carry around

Portable fan

Return

0.3% Return rate 17% Fixable by listing

Strength20%█▆▇▃▇▅

just not as powerful as its made out to be

Not very powerful

also very weak

Functionality-Overall18%▆█▃▂▅▆

isn't particularly effective

It doesnt work

then would not work again

Charging16%█▁▇▄▇▇

Won't recharge

Very slow charge

take so long to charge

Size-Overall14%▁█▄▇▃▃

A small fan

Bigger than expected

Small size

Value For Money4%▁▁█▁▃▅

It wasn't cheap to buy

A bit pricey

Could be slightly cheaper

FAQ

Common Warmco questions

Answered from the same tracked data.