warmco
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£26.00avg listing price — sweet spot $15–$100
Price range
Great£9.03–£51.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good757.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£80K£80K/yr · 100K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, warmco is a £80K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
warmco market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £78K–£104K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 15.9%
- Avg brand age
- 25 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Warmco93%
- Guffawz6%
- yAyusi1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 50 weeks — >1,000% search growth over the last 90 days.Top warmco products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warmco D3 Portable Rechargeable Desk Fan 10000mAh Quiet 24H Runtime
Warmco£27.914.6★2,775 rev
Warmco 10000mAh Turbo Portable Handheld Fan - 36H Long Runtime 5 Speeds LED Display USB Rechargeable Personal Mini Fan for Travel & Office Commuting Festivals
Warmco£30.024.2★307 rev
Warmco D4 Rechargeable Camping Fan 20000mAh LED Lantern 48H Runtime
Warmco£38.524.7★1,613 rev
Warmco 2 Pack Mini Portable Handheld Fan USB Rechargeable 3 Speed Personal Small Desk Fan with Base Lightweight Makeup Travel Beach Indoor Outdoor for Stylish Girl Women
Warmco£16.134.4★3,137 rev
Warmco Portable Handheld Turbo Fan 5000mAh 4-Speed Personal Mini Fan with Base & Lanyard Smart LED Display USB Rechargeable Pocket Size for Travel Makeup Office Desk Green
Warmco£17.784.2★31 rev
Newest
by launch date
Warmco N5 10000mAh Portable Rechargeable Neck Fan for Travel & Outdoor
Warmco£28.49107 rev
Warmco USB Desk Fan 3-Speed Touch Control 2-in-1 USB-A & USB-C Powered (No Battery) 120 Tilt Adjustable Removable Cover Compact Table Fan for Home Office Dorm Green
Warmco£11.93266 rev
Warmco Portable Handheld Turbo Fan 5000mAh 4-Speed Personal Mini Fan with Base & Lanyard Smart LED Display USB Rechargeable Pocket Size for Travel Makeup Office Desk White
Warmco£17.6237 rev
Warmco D2 Portable Rechargeable Desk Fan 5000mAh Quiet 16H Runtime
Warmco£19.90296 rev
Warmco Portable Handheld Turbo Fan 5000mAh 4-Speed Personal Mini Fan with Base & Lanyard Smart LED Display USB Rechargeable Pocket Size for Travel Makeup Office Desk Green
Warmco£17.7831 rev
Trending
90-day click momentum
Warmco D3 Portable Rechargeable Desk Fan 10000mAh Quiet 24H Runtime
Warmco£28.434.6★
Warmco N5 10000mAh Portable Rechargeable Neck Fan for Travel & Outdoor
Warmco£28.494.0★
Warmco Portable Neck Fan 5200mAh Battery Powered Personal Fan with LED Display Surround Cooling & 60 Adjustable Airflow Strong Wind Hands-Free Fan for Travel Camping Office
Warmco£24.613.9★
Warmco Portable Handheld Turbo Fan 5000mAh 4-Speed Personal Mini Fan with Base & Lanyard Smart LED Display USB Rechargeable Pocket Size for Travel Makeup Office Desk White
Warmco£17.623.7★
Warmco Portable Handheld Turbo Fan 5000mAh 4-Speed Personal Mini Fan with Base & Lanyard Smart LED Display USB Rechargeable Pocket Size for Travel Makeup Office Desk Green
Warmco£17.784.2★
What buyers say about warmco
What buyers praise and complain about, mined from review topics.What buyers love
“Long charge”
“Battery life is amazing”
“Excellent product”
“it doesnt feel flimsy or rattly”
“Good portable product”
“Money well spent”
“Easy to handle”
“The size is nice and compact, which I really like”
“As described”
“it's lightweight”
What buyers complain about
“Won't recharge”
“It wasn't cheap to buy”
“A small fan”
“One broke after one use”
“just not as powerful as its made out to be”
“Its very heavy”
“not a long battery life”
“Poor quality”
“isn't particularly effective”
“It simply doesn't provide enough airflow to make a significant difference when you're feeling hot”
Top return reasons
Common questions
- Is warmco profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 17 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (56/100).
- How competitive is the warmco niche?
- 3 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in warmco?
- Top complaints mined from reviews: Charging, Value For Money, Size-Overall. The return rate is 0.3%.
- What does it cost to enter the warmco niche?
- Listings span £9.03–£51.05; the average listing price is £26.00 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.