Wardrobe Fresheners

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

8.6%

Market size, estimated

£236Ka year

Peak month

September1.9× the quietest month

Top search term

wardrobe fresheners177K searches a year

Listings sell for £7.43 on average, from £3.47 to £14.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.43 that is £2K to £4K a year per listing.

Average price

£7.43under the $15 to $100 sweet spot

Price range

£3.47–£14.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #27 within Home Fragrance. It carries 1,001 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

14.5%

Average rank

#27in Home Fragrance

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,001per listing

Listings tracked

39

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months