Wall Paint
MaybeReturns run at only 0.5% of orders. But demand is soft, at -9.4% this quarter, so Wall Paint is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £1.1M/yr2.4M searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 56 sellers
Flapen Score
Wall Paint against its category
The dotted line is the Home & Garden average. Past it, Wall Paint is stronger. Inside it, weaker.
Market
The Wall Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wall Paint 2.4M times last year and spent an estimated £1.1M. The top 5 brands take 75% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £1.1Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- acrylic paint989K searches a year
02 · Price
A sale here is worth £10.43.
Listings sell for £10.43 on average, from £3.31 to £22.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £10.43 that is £42K to £52K a year per listing.
- Average price
- £10.43under the $15 to $100 sweet spot
- Price range
- £3.31–£22.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £42K–£52K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #52 within Painting. It carries 8,413 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #52in Painting
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,413per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Wall Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 9,499
- Age
- 5y ago

Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 2y ago

Craft Mode Acrylic Paint Set 8 120ml Vibrant Colours Multi-Surface Non-Toxic & Eco-Friendly Smooth Blending & High Pigment Artist-Grade for All Skill Levels Fast-Drying for Canvas Wood Fabric
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago

Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago

Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Trending
90-day click momentum
fantastory Acrylic Paint Set 18 Tubes × 36 ml; Excellent Coverage High Light Fastness Waterproof Acrylic Paint with Additional White & Gold for Canvas Wood Ceramics Models Artists
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

KINSPORY Acrylic Paint Set 24 x 60 ml with 12 Brushes and Palette - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £13.88
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 1y ago

Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Artecho Acrylic Paint Set - 24 Colors 2 Oz/59ml Basic Acrylic Paint for Art Crafts Canvas Fabric Wood Leather & Stone
- Price
- £14.63
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
Newest
by launch date
KINSPORY Acrylic Paint Set 12 x 60 ml - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 1y ago

KINSPORY Acrylic Paint Set 24 x 60 ml with 12 Brushes and Palette - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £13.88
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 1y ago

KINSPORY Acrylic Paint Set 12 x 36 ml - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 1y ago
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago

WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
56
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
20%
- KOLOR KINGDOM31%
- Artecho22%
- KINSPORY10%
- Craft Mode7%
- INK LAB6%
- Crafts 4 ALL5%
Demand
Wall Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wall Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- acrylic paint989K/yr
- paint700K/yr
- acrylic paints set149K/yr
- acrylic paint set114K/yr
- acrylic paints104K/yr
- paint set85K/yr
- paints76K/yr
- paint for garden ornaments10K/yr
- outdoor acrylic paint11K/yr
- clay paint22K/yr
Reviews and returns
What reviews say buyers love and hate about Wall Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Problem paint
Cheap paints
No body to paint
The colours chosen were poor
Weak colours
yellows not great
Poor quality
Not as good quality as similarly priced products on Amazon
I can't believe this is Crayola quality
Small tubes
Tubes are larger than i expected
as containers quite small
is very thin
A bit on the thin side
They seem quite thin coming out of the tube
Love
Bright colours
Amazing colour
Great colours
Good Value
worth buying
Excellent value
Great for garden items
mix ability also excellent quality
Amazing quality
Good paint
Good quality paint
Great set of paints
Great paint
Great paint for young ones
Great value set of paint for any budding artist
Return
0.5% Return rate 34% Fixable by listing
Problem paint
Cheap paints
No body to paint
Small tubes
Tubes are larger than i expected
as containers quite small
The colours chosen were poor
Weak colours
yellows not great
Poor quality
Not as good quality as similarly priced products on Amazon
I can't believe this is Crayola quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wall Paint questions
Answered from the same tracked data.









