Wall Paint
Wall Paint shows low returns (0.5%), but soft demand (-9.4% this quarter) keeps it on the watch list.
Flapen Score
Is Wall Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wall Paint is a £1.1M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Wall Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.4% over the last 90 days and 4.5% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Wall Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 9,499
- Age
- 5y ago
Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 2y ago
Craft Mode Acrylic Paint Set 8 120ml Vibrant Colours Multi-Surface Non-Toxic & Eco-Friendly Smooth Blending & High Pigment Artist-Grade for All Skill Levels Fast-Drying for Canvas Wood Fabric
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago
Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Trending
90-day click momentum
fantastory Acrylic Paint Set 18 Tubes × 36 ml; Excellent Coverage High Light Fastness Waterproof Acrylic Paint with Additional White & Gold for Canvas Wood Ceramics Models Artists
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
KINSPORY Acrylic Paint Set 24 x 60 ml with 12 Brushes and Palette - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £13.88
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 1y ago
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Artecho Acrylic Paint Set - 24 Colors 2 Oz/59ml Basic Acrylic Paint for Art Crafts Canvas Fabric Wood Leather & Stone
- Price
- £14.63
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
Newest
by launch date
KINSPORY Acrylic Paint Set 12 x 60 ml - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 1y ago
KINSPORY Acrylic Paint Set 24 x 60 ml with 12 Brushes and Palette - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £13.88
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 1y ago
KINSPORY Acrylic Paint Set 12 x 36 ml - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 1y ago
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
56
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
20%
- KOLOR KINGDOM31%
- Artecho22%
- KINSPORY10%
- Craft Mode7%
- INK LAB6%
- Crafts 4 ALL5%
Wall Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Wall Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- acrylic paint989K/yr
- paint700K/yr
- acrylic paints set149K/yr
- acrylic paint set114K/yr
- acrylic paints104K/yr
- paint set85K/yr
- paints76K/yr
- paint for garden ornaments10K/yr
- outdoor acrylic paint11K/yr
- clay paint22K/yr
What reviews say buyers love and hate about Wall Paint
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Bright colours”
“Good Value”
“Great for garden items”
“Good paint”
“Great paint”
What buyers complain about
76% of reviews“Problem paint”
“The colours chosen were poor”
“Poor quality”
“Small tubes”
“is very thin”
Wall Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wall Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
