Skip to content

Wall Paint

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -9.4% this quarter, so Wall Paint is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£1.1M/yr2.4M searches / yr
90-day growth
-9.4%search demand this quarter
Competition
52%top-5 click share · 15 brands · 56 sellers

Flapen Score

Wall Paint against its category

The dotted line is the Home & Garden average. Past it, Wall Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Paint 2.4M times last year and spent an estimated £1.1M. The top 5 brands take 75% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
4.5%
Market size, estimated
£1.1Ma year
Peak month
February1.5× the quietest month
Top search term
acrylic paint989K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £3.31 to £22.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £10.43 that is £42K to £52K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£3.31–£22.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£42K–£52K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #52 within Painting. It carries 8,413 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#52in Painting
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,413per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wall Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£111K£223K£334K£445K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

56

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

20%

  • KOLOR KINGDOM31%
  • Artecho22%
  • KINSPORY10%
  • Craft Mode7%
  • INK LAB6%
  • Crafts 4 ALL5%

Demand

Wall Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wall Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acrylic paint989K/yr
  • paint700K/yr
  • acrylic paints set149K/yr
  • acrylic paint set114K/yr
  • acrylic paints104K/yr
  • paint set85K/yr
  • paints76K/yr
  • paint for garden ornaments10K/yr
  • outdoor acrylic paint11K/yr
  • clay paint22K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality32%−0.17

Problem paint

Cheap paints

No body to paint

Color13%+0.94

The colours chosen were poor

Weak colours

yellows not great

Quality-Overall9%+1.00

Poor quality

Not as good quality as similarly priced products on Amazon

I can't believe this is Crayola quality

Size-Overall7%−0.02

Small tubes

Tubes are larger than i expected

as containers quite small

Thickness3%−0.02

is very thin

A bit on the thin side

They seem quite thin coming out of the tube

Love

Color23%+0.94

Bright colours

Amazing colour

Great colours

Value For Money19%+1.98

Good Value

worth buying

Excellent value

Quality-Overall17%+1.00

Great for garden items

mix ability also excellent quality

Amazing quality

Paint Quality16%−0.17

Good paint

Good quality paint

Great set of paints

Engraving/Paint/Sublimation4%+0.15

Great paint

Great paint for young ones

Great value set of paint for any budding artist

Return

0.5% Return rate 34% Fixable by listing

Paint Quality35%▇▅▇▇▆█

Problem paint

Cheap paints

No body to paint

Size-Overall14%▃███▃▄

Small tubes

Tubes are larger than i expected

as containers quite small

Color11%▄▇█▆▅▄

The colours chosen were poor

Weak colours

yellows not great

Value For Money6%█▁▇▇▇█
Quality-Overall6%█▃▃▄▃▅

Poor quality

Not as good quality as similarly priced products on Amazon

I can't believe this is Crayola quality

FAQ

Common Wall Paint questions

Answered from the same tracked data.