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Wall Fan

Pass

Wall Fan scores 74 out of 100, a Pass. Shoppers spend an estimated $285K a year here, search demand grew +617.4% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£285K/yr399K searches / yr
90-day growth
+617.4%search demand this quarter
Competition
46%top-5 click share · 22 brands · 54 sellers

Flapen Score

Wall Fan against its category

The dotted line is the Home & Garden average. Past it, Wall Fan is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Fan 399K times last year and spent an estimated £285K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +617.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
+617.4%
Conversion, latest week
2.3%
Market size, estimated
£285Ka year
Peak month
July16.0× the quietest month
Top search term
wall fan159K searches a year

02 · Price

A sale here is worth £31.61.

Listings sell for £31.61 on average, from £16.08 to £65.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £31.61 that is £8K to £16K a year per listing.

Average price
£31.61inside the $15 to $100 sweet spot
Price range
£16.08–£65.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #19 within Heating, Cooling & Air Quality. It carries 1,581 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
52%
Out of stock, average day
10.3%
Average rank
#19in Heating, Cooling & Air Quality
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,581per listing
Listings tracked
29

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wall Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

54

Est. top-5 brand share

52%

Top 20: 99%

Est. top-5 click share

46%

Top 20: 91%

Open market

40%

  • Belaco16%
  • Duronic10%
  • RAM10%
  • Benross9%
  • Doncaster Air8%
  • Schallen7%

Demand

Wall Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top Wall Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wall fan159K/yr
  • wall mounted fan133K/yr
  • wall fans wall mounted36K/yr
  • wall fans14K/yr
  • fan wall mounted13K/yr
  • wall mounted fan with remote control11K/yr
  • wall mount fan11K/yr
  • wall fan with remote10K/yr
  • wall mounted fans7K/yr
  • fan wall3K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Fan

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
27%of negative reviews mention “Noise Level”
0.9%of orders come back
“Quite noisy”
A buyer, on “Noise Level”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wall Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data