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Wall Fan

Pass

Wall Fan scores 74 out of 100, a Pass. Shoppers spend $285K a year here, search demand grew +617.4% this quarter, and returns run at 0.9% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£285K/yr399K searches / yr
90-day growth
+617.4%search demand this quarter
Competition
46%top-5 click share · 22 brands · 54 sellers

Flapen Score

Wall Fan against its category

The dotted line is the Home & Garden average. Past it, Wall Fan is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Fan 399K times last year and spent an estimated £285K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +617.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
+617.4%
Conversion, latest week
2.3%
Market size, estimated
£285Ka year
Peak month
July16.0× the quietest month
Top search term
wall fan159K searches a year

02 · Price

A sale here is worth £31.61.

Listings sell for £31.61 on average, from £16.08 to £65.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £31.61 that is £8K to £16K a year per listing.

Average price
£31.61inside the $15 to $100 sweet spot
Price range
£16.08–£65.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #19 within Heating, Cooling & Air Quality. It carries 1,581 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
52%
Out of stock, average day
10.3%
Average rank
#19in Heating, Cooling & Air Quality
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,581per listing
Listings tracked
29

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wall Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

54

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

46%

Top 20: 91%

Open market

40%

  • Belaco16%
  • Duronic10%
  • RAM10%
  • Benross9%
  • Doncaster Air8%
  • Schallen7%

Demand

Wall Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top Wall Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall fan159K/yr
  • wall mounted fan133K/yr
  • wall fans wall mounted36K/yr
  • wall fans14K/yr
  • fan wall mounted13K/yr
  • wall mounted fan with remote control11K/yr
  • wall mount fan11K/yr
  • wall fan with remote10K/yr
  • wall mounted fans7K/yr
  • fan wall3K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level27%−0.25

Quite noisy

Very loud

Very noisy

Size-Overall9%

Our kitchen is quite small

small in size

They are large

Quality-Overall8%+0.14

Should be cheaper for the quality you get

Absolute garbage

Awful quality

Durability5%−0.04

Fell apart only after 1 week of use

it is now broken

Broken after 11 months

Strength4%+1.42

Not strong at all

Not as strong as I hoped

Weak

Love

Strength16%+1.42

Really strong too

Strong enough to tackle the heat

yet powerful with a good airflow

Value For Money15%+1.22

Excellent price

Excellent value for money

Decent price

Quality-Overall11%+0.14

A Great Quality Fan

Excellent product

The build quality feels solid and well made

Noise Level8%−0.25

Not noisy

Fairly quiet

low noise

Assembly/Installation7%+0.69

Easy to assemble and install

Easy to install

Easy to put together

Return

0.9% Return rate 23% Fixable by listing

Noise Level31%▂▅▆▅█▇

Quite noisy

Very loud

Very noisy

Size-Overall17%▆█▆▅▄▄

Our kitchen is quite small

small in size

They are large

Functionality-Overall13%▂▄▆█▅▆

Doesn't work as supposed to

Not working

BUT THIS ONE DID NOT WORK PROPERLY

Strength10%█▆▄▃▄▄

Not strong at all

Not as strong as I hoped

Weak

Defective Material/Parts4%▁▁█▇▆▅

FAQ

Common Wall Fan questions

Answered from the same tracked data.