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Wall Clock

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -21.7% this quarter, so Wall Clock is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£1.3M/yr4.5M searches / yr
90-day growth
-21.7%search demand this quarter
Competition
35%top-5 click share · 37 brands · 52 sellers

Flapen Score

Wall Clock against its category

The dotted line is the Home & Garden average. Past it, Wall Clock is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Clock 4.5M times last year and spent an estimated £1.3M. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.1%
Market size, estimated
£1.3Ma year
Peak month
November1.9× the quietest month
Top search term
wall clock1.2M searches a year

02 · Price

A sale here is worth £13.28.

Listings sell for £13.28 on average, from £4.97 to £38.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At £13.28 that is £7K to £10K a year per listing.

Average price
£13.28under the $15 to $100 sweet spot
Price range
£4.97–£38.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #60 within Clocks. It carries 1,933 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
83%
Out of stock, average day
6.2%
Average rank
#60in Clocks
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,933per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wall Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£51K£101K£152K£203K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

52

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

35%

Top 20: 71%

Open market

58%

  • Best House Another Fine Product17%
  • TOHOOYO6%
  • jomparis6%
  • Coslife5%
  • Timelike4%
  • FB FunkyBuys4%

Demand

Wall Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Wall Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall clock1.2M/yr
  • clock666K/yr
  • wall clocks for living room419K/yr
  • kitchen clock263K/yr
  • wall clocks284K/yr
  • clocks222K/yr
  • clocks for living room241K/yr
  • large wall clock252K/yr
  • kitchen clocks wall201K/yr
  • kitchen wall clocks105K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.02

Cheap poor quality

Rubbish quality

Bad quality

Durability15%−0.16

Won't last

Easily broken

Broke after a week

Functionality-Overall13%−0.15

Did not work

Stopped working

Not functioning correctly

Battery Life9%−0.09

No idea how long batteries last

Battery life is short

Battery died almost straight away

Size-Overall5%+0.24

big

very small

Not fit for purpose

Love

Value For Money21%+1.46

Good deal

Excellent value

Excellent value

Alarm/Timer Accuracy13%+0.90

the clock keeps accurate time

Also keeps time perfectly

Works very good keeping time excellent value for money

Quality-Overall11%−0.02

Excellent product

Great quality, very easy set up

Very good product well made

Advertised Vs Actual Product10%+0.72

Exactly what I wanted

As described

Exactly as advertised

Noise Level7%+0.34

it makes no noise at all

No noise

Very quiet

Return

1.9% Return rate 33% Fixable by listing

Size-Overall23%▆▇██▇▇

big

very small

Not fit for purpose

Alarm/Timer Accuracy17%▇▇▇▇▆█

Cheap alarm clock

Useless clock

Clock does not work

Functionality-Overall16%██▆▇▇▆

Did not work

Stopped working

Not functioning correctly

Defective Material/Parts7%▇▅█▆▇█
Quality-Overall5%▇▇█▆▆█

Cheap poor quality

Rubbish quality

Bad quality

FAQ

Common Wall Clock questions

Answered from the same tracked data.