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Wall Art

Maybe

Returns run at only 1.2% of orders. But buyers convert on only 0.4% of searches, so Wall Art is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£407K/yr5.0M searches / yr
90-day growth
-25.8%search demand this quarter
Competition
26%top-5 click share · 41 brands · 57 sellers

Flapen Score

Wall Art against its category

The dotted line is the Home & Garden average. Past it, Wall Art is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Art market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Art 5.0M times last year and spent an estimated £407K. The top 5 brands take 52% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £407K a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
0.4%
Market size, estimated
£407Ka year
Peak month
February1.5× the quietest month
Top search term
wall art1.3M searches a year

02 · Price

A sale here is worth £20.31.

Listings sell for £20.31 on average, from £5.39 to £112.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £20.31 that is £0 to £2K a year per listing.

Average price
£20.31inside the $15 to $100 sweet spot
Price range
£5.39–£112.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #234 within Artwork. It carries 1,033 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
90%
Out of stock, average day
6.1%
Average rank
#234in Artwork
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,033per listing
Listings tracked
68

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wall Art products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

57

Top-5 brand share

52%

Top 20: 83%

Top-5 click share

26%

Top 20: 57%

Open market

45%

  • Qiukoo22%
  • INFUNLY12%
  • PWAAHDC9%
  • Galmcook5%
  • Baitang4%
  • YiYa4%

Demand

Wall Art search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wall Art search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall art1.3M/yr
  • canvas wall art576K/yr
  • artwork391K/yr
  • wall art for living room388K/yr
  • wall decor323K/yr
  • metal wall art252K/yr
  • pictures203K/yr
  • framed wall art204K/yr
  • pictures for living room222K/yr
  • wall art for bedroom181K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Art

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.15

I was disappointed at the size

Larger than expected

So small

Quality-Overall16%+1.45

Not good quality, its blurry

It is not the best quality as a photo

Nasty quality

Advertised Vs Actual Product9%−0.08

something different from a picture

Misleading image

Not as expected

Value For Money9%+1.23

feel it was a bit expensive due to the size

look more expensive than they were I bought two

it was overpriced imo

Frame Quality8%−0.09

No frame

This is not in a frame

Not worth getting a frame for

Love

Quality-Overall28%+1.45

Excellent product

Beautifully made

Excellent quality 👌 we like the easy process

Value For Money15%+1.23

Good price

Decent price

Excellent value

Print Quality10%+0.46

Clear high quality print

Great prints

A nice print

Image/Picture Clarity8%+0.46

the picture quality is good

Beautiful pictures

Nice Picture

Color7%+0.27

true to color

the colors are vibrant

Beautiful colours

Return

1.2% Return rate 59% Fixable by listing

Size-Overall29%█▆▆█▅▆

I was disappointed at the size

Larger than expected

So small

Quality-Overall14%▆█▅▇▇▅

Not good quality, its blurry

It is not the best quality as a photo

Nasty quality

Advertised Vs Actual Product13%▃▆▅▅▅█

something different from a picture

Misleading image

Not as expected

Frame Quality10%▄▅▇▆█▅

No frame

This is not in a frame

Not worth getting a frame for

Color8%▆▅█▅▇▄

the colours could be stronger

Much darker than the original photo

The lines are a bit to dark to cover up with the lighter shades

FAQ

Common Wall Art questions

Answered from the same tracked data.