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Waiters Friend

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $57K a year here, so Waiters Friend is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£57K/yr63K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
53%top-5 click share · 22 brands · 43 sellers

Flapen Score

Waiters Friend against its category

The dotted line is the Home & Garden average. Past it, Waiters Friend is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waiters Friend market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waiters Friend 63K times last year and spent an estimated £57K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
10.6%
Market size, estimated
£57Ka year
Peak month
December2.0× the quietest month
Top search term
waiters friend44K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £2.45 to £47.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.55 that is £855 to £2K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£2.45–£47.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£855–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #21 within Barware. It carries 625 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#21in Barware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
625per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Waiters Friend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

43

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

53%

Top 20: 95%

Open market

35%

  • FLOW Barware19%
  • Philorn12%
  • Viners9%
  • OINOS9%
  • Barcool8%
  • Coosion8%

Demand

Waiters Friend search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Waiters Friend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waiters friend44K/yr
  • waiters friend corkscrew15K/yr
  • waiters corkscrew4K/yr

Reviews and returns

What reviews say buyers love and hate about Waiters Friend

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall19%−0.03

it's not very comfortable to hold

Looks good and feels nice, however, it's a bit uncomfortable to hold when removing the cork

Advertised Vs Actual Product14%−0.08

Doesnt articulate to support 2 Stage pull - looks like it should in the pic

Ease Of Use14%−0.05

I find it a little hard to use

Weight Heavy7%−0.01

heavy

Material Quality7%−0.01

The handle is a cheap feeling hollow plastic

Love

Quality-Overall30%+1.85

Solid quality

appears well made

Excellent product

Value For Money15%+1.25

good value

Good product at good price

Worth the money

Ease Of Use12%−0.05

Easy to use

Opens bottles, fine

Does its job with ease and looks cool

Durability8%+0.45

Easy to use and durable

Seems like it will be a durable product

Looks like it will last indefinitely - well made

Strength8%+0.58

Excellent product - very sturdy

Strong bottle opener

Seems strong and has been well used so happy to recommend

Return

0.6% Return rate 0% Fixable by listing

Quality-Overall23%█▆▅▅▆▁

Manufacturing Failure

Weight Heavy16%▁▁▁█▁█

heavy

Functionality-Overall10%▁▁█▄▆▁
Ease Of Use9%▁█▃▃▁▁

I find it a little hard to use

Strength7%█▁▃▁▁▆

FAQ

Common Waiters Friend questions

Answered from the same tracked data.