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Waiters Friend

Waiters Friend shows low returns (0.6%), but a small market ($57K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 14Growth 29Conversion 89Competition 54Returns 97Price range 72Avg price 24Brand share 77Review moat 72Quality gap 48
This niche Category average

Is Waiters Friend profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waiters Friend is a £57K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Waiters Friend: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.5% over the last 90 days and 10.6% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr8K
Search volume / yr+3.5%63K
Conversion rate10.6%
Avg price£8.55

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers22 · 43
Top-5 product click share53%
Open market42%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement72%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews625

Top Waiters Friend products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

43

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

53%

Top 20: 95%

Open market

35%

  • FLOW Barware19%
  • Philorn12%
  • Viners9%
  • OINOS9%
  • Barcool8%
  • Coosion8%

Waiters Friend demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR10.6%Products25Brands22Top 5 Brands58%OOS Rate10.2%Rating4.5★Reviews625Avg BSR#21
2K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Waiters Friend search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waiters friend44K/yr
  • waiters friend corkscrew15K/yr
  • waiters corkscrew4K/yr

What reviews say buyers love and hate about Waiters Friend

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall30%

Solid quality

Value For Money15%

good value

Ease Of Use12%

Easy to use

Durability8%

Easy to use and durable

Strength8%

Excellent product - very sturdy

What buyers complain about

76% of reviews
Comfort-Overall19%

it's not very comfortable to hold

Advertised Vs Actual Product14%

Doesnt articulate to support 2 Stage pull - looks like it should in the pic

Ease Of Use14%

I find it a little hard to use

Weight Heavy7%

heavy

Material Quality7%

The handle is a cheap feeling hollow plastic

Waiters Friend return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
23%
2Weight Heavy
16%
3Functionality-Overall
10%
4Ease Of Use
9%
5Strength
7%

Common Waiters Friend questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waiters Friend 54/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +3.5% over the last 90 days.
Search demand for Waiters Friend on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.0× the quietest.