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Waist Fan

Pass

Waist Fan scores 66 out of 100, a Pass. Shoppers spend an estimated $80K a year here, search demand grew +831.9% this quarter, and an estimated 0.8% of orders come back.

Filters Trending
Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£80K/yr165K searches / yr
90-day growth
+831.9%search demand this quarter
Competition
53%top-5 click share · 24 brands · 35 sellers

Flapen Score

Waist Fan against its category

The dotted line is the Home & Garden average. Past it, Waist Fan is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waist Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waist Fan 165K times last year and spent an estimated £80K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +831.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+831.9%
Conversion, latest week
2.6%
Market size, estimated
£80Ka year
Peak month
July31.1× the quietest month
Top search term
waist fan43K searches a year

02 · Price

A sale here is worth £18.24.

Listings sell for £18.24 on average, from £6.97 to £31.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £18.24 that is £2K to £5K a year per listing.

Average price
£18.24inside the $15 to $100 sweet spot
Price range
£6.97–£31.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #135 within Heating, Cooling & Air Quality. It carries 387 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
11.4%
Average rank
#135in Heating, Cooling & Air Quality
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
28

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
23 months

Products

Top Waist Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

35

Est. top-5 brand share

66%

Top 20: 97%

Est. top-5 click share

53%

Top 20: 93%

Open market

29%

  • CAZOKASI31%
  • COZOME15%
  • Sotipevs9%
  • Gemmac7%
  • Amacool4%
  • BUDZ4%

Demand

Waist Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.1×

Search terms

Top Waist Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waist fan43K/yr
  • body fan23K/yr
  • belt fan22K/yr
  • portable waist fan9K/yr
  • waist clip fan7K/yr
  • shirt fan7K/yr
  • under shirt fan6K/yr
  • work fan4K/yr
  • waist fan clip on6K/yr
  • belt fans for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Waist Fan

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
15%of negative reviews mention “Charging”
0.8%of orders come back
“again, doesn't hold charge”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waist Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data