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Waist Fan

Pass

Waist Fan scores 66 out of 100, a Pass. Shoppers spend $80K a year here, search demand grew +831.9% this quarter, and returns run at 0.8% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£80K/yr165K searches / yr
90-day growth
+831.9%search demand this quarter
Competition
53%top-5 click share · 24 brands · 35 sellers

Flapen Score

Waist Fan against its category

The dotted line is the Home & Garden average. Past it, Waist Fan is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waist Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waist Fan 165K times last year and spent an estimated £80K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +831.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+831.9%
Conversion, latest week
2.6%
Market size, estimated
£80Ka year
Peak month
July31.1× the quietest month
Top search term
waist fan43K searches a year

02 · Price

A sale here is worth £18.24.

Listings sell for £18.24 on average, from £6.97 to £31.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £18.24 that is £2K to £5K a year per listing.

Average price
£18.24inside the $15 to $100 sweet spot
Price range
£6.97–£31.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #135 within Heating, Cooling & Air Quality. It carries 387 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
11.4%
Average rank
#135in Heating, Cooling & Air Quality
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
28

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
23 months

Products

Top Waist Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

35

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

53%

Top 20: 93%

Open market

29%

  • CAZOKASI31%
  • COZOME15%
  • Sotipevs9%
  • Gemmac7%
  • Amacool4%
  • BUDZ4%

Demand

Waist Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.1×

Search terms

Top Waist Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waist fan43K/yr
  • body fan23K/yr
  • belt fan22K/yr
  • portable waist fan9K/yr
  • waist clip fan7K/yr
  • shirt fan7K/yr
  • under shirt fan6K/yr
  • work fan4K/yr
  • waist fan clip on6K/yr
  • belt fans for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Waist Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%−0.15

again, doesn't hold charge

came with no charge

DOOES NOT RECHARGE

Strength10%−0.13

Very weak

not so strong

Not powerful enough

Durability9%−0.23

Stopped working after little use

Dont last

Broke within 5 weeks

Battery Life8%+0.29

extremely low battery capacity

Battery doesn't last

Poor Battery Life

Quality-Overall8%

Cheap rubbish

Disappointed, let down by quality of manufacture

Very cheap made

Love

Value For Money11%+0.66

Reasonably priced

Good Price

Good value for money

Battery Life11%+0.29

Battery Lasts Ages

Battery lasts well

Decent battery life

Charging9%−0.15

quick to charge

Easy to charge

Fully charged

Quality-Overall9%

Build quality feels sturdy for the price

Build quality feels solid

Excellent product

Strength8%−0.13

Seems sturdy

Very powerful for my needs

Powerful for its size

Return

0.8% Return rate 9% Fixable by listing

Charging22%▁▁█▅█▆

again, doesn't hold charge

came with no charge

DOOES NOT RECHARGE

Functionality-Overall21%▅█▅▂▅▅

Didn't find it effective at all

Not working

Its terrible it worked for a bit

Strength15%▁█▃█▅▆

Very weak

not so strong

Not powerful enough

Weight Heavy6%▁█▅▃▃▃

It bulky

It's a little heavy

heavier than I expected

Size-Overall5%█▁▁▂▂▂

but these are so tight that its difficult to clip it on to anything

size doesn't fit

Bigger than expected

FAQ

Common Waist Fan questions

Answered from the same tracked data.