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Waffle Maker

Maybe

Products sell for $21.28 on average, inside the sweet spot. But demand is soft, at -27.1% this quarter, so Waffle Maker is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£809K/yr1.4M searches / yr
90-day growth
-27.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 61 sellers

Flapen Score

Waffle Maker against its category

The dotted line is the Home & Garden average. Past it, Waffle Maker is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waffle Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waffle Maker 1.4M times last year and spent an estimated £809K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £809K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
2.7%
Market size, estimated
£809Ka year
Peak month
December2.4× the quietest month
Top search term
waffle maker1.1M searches a year

02 · Price

A sale here is worth £21.28.

Listings sell for £21.28 on average, from £10.26 to £54.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £21.28 that is £11K to £16K a year per listing.

Average price
£21.28inside the $15 to $100 sweet spot
Price range
£10.26–£54.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #15 within Small Kitchen Appliances. It carries 2,427 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
5.6%
Average rank
#15in Small Kitchen Appliances
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,427per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Waffle Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

61

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

27%

  • BELLA19%
  • SNAILAR14%
  • Breville13%
  • Salter10%
  • Global Gourmet Est. 20138%
  • Amazon Basics8%

Demand

Waffle Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Waffle Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waffle maker1.1M/yr
  • waffle iron50K/yr
  • waffle machine33K/yr
  • waffle makers & irons43K/yr
  • ninja waffle maker upright35K/yr
  • belgian waffle maker20K/yr
  • ninja waffle maker33K/yr
  • waffle and pancake maker9K/yr
  • waffles maker8K/yr
  • double waffle maker8K/yr

Reviews and returns

What reviews say buyers love and hate about Waffle Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.15

Broke after first use

Wont last

Broke after two uses

Adhesion/Stickiness9%−0.10

Poor product the non stick is non existent

The non stick stuck

It started sticking after a few weeks of using it

Quality-Overall8%+0.36

poor performance

Not good quality

Cheap rubbish

Size-Overall8%−0.05

Trying to find bread that actually fits is proving difficult

Not fit for purpose

Very small

Heating7%−0.06

It gets hot

it seems to have stopped heating

No longer heating

Love

Ease Of Cleaning13%+0.75

less mess

Cleans easily with a wipe down

easy clean

Quality-Overall13%+0.36

The build quality feels solid and sturdy, which gives you confidence itll last

Good quality

Good product, good results,

Value For Money12%+1.01

Good for the price

Excellent value

not expensive

Ease Of Use11%+0.89

Easy to use

Easy to store

Using the machine was incredibly straightforward

Cooking Experience6%+0.28

cooks very well

cooks evenly

A brilliant kitchen tool for busy families

Return

2.9% Return rate 29% Fixable by listing

Size-Overall20%▅▃▇▆█▆

Trying to find bread that actually fits is proving difficult

Not fit for purpose

Very small

Functionality-Overall16%▇█▅▅▄▆

Did not work

Doesn't work properly

Not working correctly

Heating14%▇█▇▇▇▅

It gets hot

it seems to have stopped heating

No longer heating

Quality-Overall7%▄█▆▅▅▇

poor performance

Not good quality

Cheap rubbish

Product Condition6%█▆▇▅█▆

FAQ

Common Waffle Maker questions

Answered from the same tracked data.