Waffle Maker
MaybeProducts sell for $21.28 on average, inside the sweet spot. But demand is soft, at -27.1% this quarter, so Waffle Maker is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £809K/yr1.4M searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 47%top-5 click share · 17 brands · 61 sellers
Flapen Score
Waffle Maker against its category
The dotted line is the Home & Garden average. Past it, Waffle Maker is stronger. Inside it, weaker.
Market
The Waffle Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waffle Maker 1.4M times last year and spent an estimated £809K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £809K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £809Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- waffle maker1.1M searches a year
02 · Price
A sale here is worth £21.28.
Listings sell for £21.28 on average, from £10.26 to £54.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £21.28 that is £11K to £16K a year per listing.
- Average price
- £21.28inside the $15 to $100 sweet spot
- Price range
- £10.26–£54.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£16K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #15 within Small Kitchen Appliances. It carries 2,427 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 5.6%
- Average rank
- #15in Small Kitchen Appliances
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,427per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Waffle Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BELLA Classic Rotating Belgian Waffle Maker with Nonstick Plates Removable Drip Tray Adjustable Browning Control and Cool Touch Handles 1000 Watt Black
- Price
- £20.35
- Rating
- 4.4/5
- Reviews
- 12,701
- Age
- 2y ago
![Breville DuraCeramic Waffle Maker | Non-Stick and Easy Clean Waffle Iron with Deep-Fill Removable Plates | White and Stainless Steel [VST072]](https://m.media-amazon.com/images/I/41-q55kW6RL.jpg)
Breville DuraCeramic Waffle Maker | Non-Stick and Easy Clean Waffle Iron with Deep-Fill Removable Plates | White and Stainless Steel [VST072]
- Price
- £34.30
- Rating
- 4.6/5
- Reviews
- 1,925
- Age
- 9y ago

Amazon Basics Belgian Waffle Maker with Round 20cm Ceramic Non-Stick Plate Browning Control Black
- Price
- £14.93
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 10mo ago

SNAILAR Mini Waffle Maker 550W Waffle Iron Ready Indicator Light Non Stick Coating Cool Touch Handle Compact Size Green
- Price
- £11.19
- Rating
- 4.2/5
- Reviews
- 2,516
- Age
- 2y ago

Global Gourmet - FULL SIZE American Waffle Maker Iron Machine 700W I Electric I Stainless Steel Mould I Non-Stick Coating I Recipes I Deep Cooking Plates I Adjustable Temperature Control - Black
- Price
- £21.14
- Rating
- 4.4/5
- Reviews
- 6,833
- Age
- 8y ago
Trending
90-day click momentum
Salter Deep Fill Waffle Maker 1600W Adjustable Temperature Control
- Price
- £19.78
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 2y ago

SNAILAR Mini Waffle Maker 550W Waffle Iron Ready Indicator Light Non Stick Coating Cool Touch Handle Compact Size Blue
- Price
- £11.28
- Rating
- 4.2/5
- Reviews
- 2,516
- Age
- 2y ago

Henotix Waffle Maker 3 in 1 with Removable Plates Sandwich & Toastie Maker with 5 Adjustable Temperature Control 1200W Fast Cooking for Grill Safe Knob Non Stick Coating Cool Touch Handle
- Price
- £37.23
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 12mo ago

Gadgy Double Belgian Waffle Maker 1200W Makes 4 Waffles White
- Price
- £21.33
- Rating
- 3.9/5
- Reviews
- 1,385
- Age
- 1y ago

Snailar Waffle Maker 2 Slice Non-Stick Waffle Iron Belgian Waffle Machine with Indicator Lights PFOA Free Perfect for Breakfast and Snacks 750W
- Price
- £14.37
- Rating
- 4.1/5
- Reviews
- 1,942
- Age
- 2y ago
Newest
by launch date
Amazon Basics Belgian Waffle Maker with Round 20cm Ceramic Non-Stick Plate Browning Control Black
- Price
- £14.93
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 10mo ago

Henotix Waffle Maker 3 in 1 with Removable Plates Sandwich & Toastie Maker with 5 Adjustable Temperature Control 1200W Fast Cooking for Grill Safe Knob Non Stick Coating Cool Touch Handle
- Price
- £37.23
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 12mo ago

Gadgy Double Belgian Waffle Maker 1200W Makes 4 Waffles White
- Price
- £21.33
- Rating
- 3.9/5
- Reviews
- 1,385
- Age
- 1y ago

YASHE Double Mini Waffle Maker Non-Stick Waffle Machine Cast iron waffle maker Automatic Temperature Control Cool Touch Handle
- Price
- £15.61
- Rating
- 3.8/5
- Reviews
- 186
- Age
- 1y ago

BELLA Classic Rotating Belgian Waffle Maker with Nonstick Plates Removable Drip Tray Adjustable Browning Control and Cool Touch Handles 1000 Watt Black
- Price
- £20.35
- Rating
- 4.4/5
- Reviews
- 12,701
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
61
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
27%
- BELLA19%
- SNAILAR14%
- Breville13%
- Salter10%
- Global Gourmet Est. 20138%
- Amazon Basics8%
Demand
Waffle Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Waffle Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waffle maker1.1M/yr
- waffle iron50K/yr
- waffle machine33K/yr
- waffle makers & irons43K/yr
- ninja waffle maker upright35K/yr
- belgian waffle maker20K/yr
- ninja waffle maker33K/yr
- waffle and pancake maker9K/yr
- waffles maker8K/yr
- double waffle maker8K/yr
Reviews and returns
What reviews say buyers love and hate about Waffle Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after first use
Wont last
Broke after two uses
Poor product the non stick is non existent
The non stick stuck
It started sticking after a few weeks of using it
poor performance
Not good quality
Cheap rubbish
Trying to find bread that actually fits is proving difficult
Not fit for purpose
Very small
It gets hot
it seems to have stopped heating
No longer heating
Love
less mess
Cleans easily with a wipe down
easy clean
The build quality feels solid and sturdy, which gives you confidence itll last
Good quality
Good product, good results,
Good for the price
Excellent value
not expensive
Easy to use
Easy to store
Using the machine was incredibly straightforward
cooks very well
cooks evenly
A brilliant kitchen tool for busy families
Return
2.9% Return rate 29% Fixable by listing
Trying to find bread that actually fits is proving difficult
Not fit for purpose
Very small
Did not work
Doesn't work properly
Not working correctly
It gets hot
it seems to have stopped heating
No longer heating
poor performance
Not good quality
Cheap rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waffle Maker questions
Answered from the same tracked data.









