Wadding
soft demand (-21.7% this quarter) — Wadding doesn't clear our bar today.
Flapen Score
Is Wadding profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wadding is a £163K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 42/100.
Wadding: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.7% over the last 90 days and 5.9% of searches end in a purchase.
£163K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Wadding products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Polyester Wadding Fire Retardant Hypoallergenic 27 Wide Polyester Wadding Roll for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts (Weight: 135gsm/4oz 2 Meter)
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 795
- Age
- 2y ago
Polyester Wadding Dacron Upholstery Quilting 70gsm / 2oz - 60 / 152cm Wide 1mtr - 100cm x 150cm
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 11y ago
72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago
Lawei Natural Cotton Batting 72x90 inch for Quilting Soft Needle-Punched Craft Fabric for Wearable Arts Machine Washable Quilt Wadding with Low Shrinkage (1.82x2.3m)
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 7y ago
Polyester Wadding High Loft 2oz 4oz 6oz Batting White 54 Quilting Upholstery Dracon Sold by: Half Metre Metre 3 Metres (4oz Metre 100cm x 140cm)
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 2y ago
Trending
90-day click momentum
FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)
- Price
- £16.15
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago
Compressed Fleece Wadding 150cm Wide Sewing Quilting Crafting By The Metre Heat Insulation 150gsm Material for Gloves Mats Patchwork Bags (1 Metre)
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago
Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Polyester Wadding Dacron Upholstery Quilting 200gsm 6oz 60inch 152cm Wide 1mtr 150cm x 100cm
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11y ago
Newest
by launch dateFROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)
- Price
- £16.15
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago
72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago
Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
Fire Retardant Hypoallergenic Polyester Wadding Roll 68cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
13 rising
Sellers
17
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
19%
- Finest-Filters29%
- Swincraft223%
- SHJKBST9%
- Lawei7%
- Szfanyangxuan7%
- Generic6%
Wadding demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Top Wadding search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wadding for quilting61K/yr
- wadding54K/yr
- batting for quilting uk25K/yr
- batting21K/yr
- wadding for upholstery19K/yr
- quilt batting11K/yr
- polyester wadding10K/yr
- wadding for sewing11K/yr
- cotton batting9K/yr
- upholstery wadding8K/yr
What reviews say buyers love and hate about Wadding
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good Quality”
“Excellent value”
“It is better than expected”
“Its a very uniform thickness too”
“Its soft to the touch”
What buyers complain about
58% of reviews“A little thinner than my usual bamboo batting”
“it is complete rubbish”
“Not as soft as I thought it would be be as its going to be sandwiched between fabric doesnt really matter”
“a bit more expensive”
“rubbish polyester wadding”
Wadding return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wadding questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
