Wadding
FailDemand is soft, at -21.7% this quarter, so Wadding is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £163K/yr280K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 74%top-5 click share · 13 brands · 17 sellers
Flapen Score
Wadding against its category
The dotted line is the Home & Garden average. Past it, Wadding is stronger. Inside it, weaker.
Market
The Wadding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wadding 280K times last year and spent an estimated £163K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £163Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- wadding for quilting61K searches a year
02 · Price
A sale here is worth £9.88.
Listings sell for £9.88 on average, from £5.48 to £18.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.88 that is £10K to £12K a year per listing.
- Average price
- £9.88under the $15 to $100 sweet spot
- Price range
- £5.48–£18.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #329 within Art & Craft Supplies. It carries 384 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 3.9%
- Average rank
- #329in Art & Craft Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 384per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wadding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Polyester Wadding Fire Retardant Hypoallergenic 27 Wide Polyester Wadding Roll for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts (Weight: 135gsm/4oz 2 Meter)
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 795
- Age
- 2y ago

Polyester Wadding Dacron Upholstery Quilting 70gsm / 2oz - 60 / 152cm Wide 1mtr - 100cm x 150cm
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 11y ago

72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

Lawei Natural Cotton Batting 72x90 inch for Quilting Soft Needle-Punched Craft Fabric for Wearable Arts Machine Washable Quilt Wadding with Low Shrinkage (1.82x2.3m)
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 7y ago

Polyester Wadding High Loft 2oz 4oz 6oz Batting White 54 Quilting Upholstery Dracon Sold by: Half Metre Metre 3 Metres (4oz Metre 100cm x 140cm)
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 2y ago
Trending
90-day click momentum
FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)
- Price
- £16.15
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Compressed Fleece Wadding 150cm Wide Sewing Quilting Crafting By The Metre Heat Insulation 150gsm Material for Gloves Mats Patchwork Bags (1 Metre)
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Polyester Wadding Dacron Upholstery Quilting 200gsm 6oz 60inch 152cm Wide 1mtr 150cm x 100cm
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11y ago
Newest
by launch date
FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)
- Price
- £16.15
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 68cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
17
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
19%
- Finest-Filters29%
- Swincraft223%
- SHJKBST9%
- Lawei7%
- Szfanyangxuan7%
- Generic6%
Demand
Wadding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Wadding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wadding for quilting61K/yr
- wadding54K/yr
- batting for quilting uk25K/yr
- batting21K/yr
- wadding for upholstery19K/yr
- quilt batting11K/yr
- polyester wadding10K/yr
- wadding for sewing11K/yr
- cotton batting9K/yr
- upholstery wadding8K/yr
Reviews and returns
What reviews say buyers love and hate about Wadding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little thinner than my usual bamboo batting
Not very thick
It is not the thickest of waddings
it is complete rubbish
Poor Quality
Poor quality
Not as soft as I thought it would be be as its going to be sandwiched between fabric doesnt really matter
a bit more expensive
Waste of money
rubbish polyester wadding
Love
Good Quality
Perfect for crafting and great quality
Quality good and soft feel - ideal for my project
Excellent value
good value for money
Good price
It is better than expected
As described
It was just what I wanted
Its a very uniform thickness too
Nice thickness
Perfect for a thinner quilt
Its soft to the touch
its as soft as bamboo and generous size
it's soft
Return
0.5% Return rate 21% Fixable by listing
A little thinner than my usual bamboo batting
Not very thick
It is not the thickest of waddings
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wadding questions
Answered from the same tracked data.









