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Wadding

Fail

Demand is soft, at -21.7% this quarter, so Wadding is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£163K/yr280K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
74%top-5 click share · 13 brands · 17 sellers

Flapen Score

Wadding against its category

The dotted line is the Home & Garden average. Past it, Wadding is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wadding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wadding 280K times last year and spent an estimated £163K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
5.9%
Market size, estimated
£163Ka year
Peak month
February1.7× the quietest month
Top search term
wadding for quilting61K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £5.48 to £18.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.88 that is £10K to £12K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£5.48–£18.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #329 within Art & Craft Supplies. It carries 384 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
3.9%
Average rank
#329in Art & Craft Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wadding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

  • Finest-Filters29%
  • Swincraft223%
  • SHJKBST9%
  • Lawei7%
  • Szfanyangxuan7%
  • Generic6%

Demand

Wadding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Wadding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wadding for quilting61K/yr
  • wadding54K/yr
  • batting for quilting uk25K/yr
  • batting21K/yr
  • wadding for upholstery19K/yr
  • quilt batting11K/yr
  • polyester wadding10K/yr
  • wadding for sewing11K/yr
  • cotton batting9K/yr
  • upholstery wadding8K/yr

Reviews and returns

What reviews say buyers love and hate about Wadding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.09

A little thinner than my usual bamboo batting

Not very thick

It is not the thickest of waddings

Quality-Overall12%−0.06

it is complete rubbish

Poor Quality

Poor quality

Soft Feel7%

Not as soft as I thought it would be be as its going to be sandwiched between fabric doesnt really matter

Value For Money4%+0.80

a bit more expensive

Waste of money

Upholstery/Fabric Quality3%−0.03

rubbish polyester wadding

Love

Quality-Overall24%−0.06

Good Quality

Perfect for crafting and great quality

Quality good and soft feel - ideal for my project

Value For Money12%+0.80

Excellent value

good value for money

Good price

Advertised Vs Actual Product10%+1.02

It is better than expected

As described

It was just what I wanted

Thickness8%−0.09

Its a very uniform thickness too

Nice thickness

Perfect for a thinner quilt

Soft Feel7%

Its soft to the touch

its as soft as bamboo and generous size

it's soft

Return

0.5% Return rate 21% Fixable by listing

Thin30%█▄▂▄█▅
Thickness16%▄▇█▆▁▄

A little thinner than my usual bamboo batting

Not very thick

It is not the thickest of waddings

Advertised Vs Actual Product10%█▁▅▆▅▅
Material Quality9%▁▃▁▂▁█
Size-Overall8%▁▄▁▄█▅

FAQ

Common Wadding questions

Answered from the same tracked data.