Wadding
FailDemand is soft, at -21.7% this quarter, so Wadding is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £163K/yr280K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 74%top-5 click share · 13 brands · 17 sellers
Flapen Score
Wadding against its category
The dotted line is the Home & Garden average. Past it, Wadding is stronger. Inside it, weaker.
Market
The Wadding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wadding 280K times last year and spent an estimated £163K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £163Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- wadding for quilting61K searches a year
02 · Price
A sale here is worth £9.88.
Listings sell for £9.88 on average, from £5.48 to £18.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.88 that is £10K to £12K a year per listing.
- Average price
- £9.88under the $15 to $100 sweet spot
- Price range
- £5.48–£18.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #329 within Art & Craft Supplies. It carries 384 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 3.9%
- Average rank
- #329in Art & Craft Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 384per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wadding products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Polyester Wadding Fire Retardant Hypoallergenic 27 Wide Polyester Wadding Roll for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts (Weight: 135gsm/4oz 2 Meter)
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 795
- Age
- 2y ago

Polyester Wadding Dacron Upholstery Quilting 70gsm / 2oz - 60 / 152cm Wide 1mtr - 100cm x 150cm
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 11y ago

72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

Lawei Natural Cotton Batting 72x90 inch for Quilting Soft Needle-Punched Craft Fabric for Wearable Arts Machine Washable Quilt Wadding with Low Shrinkage (1.82x2.3m)
- Price
- £15.13
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 7y ago

Polyester Wadding High Loft 2oz 4oz 6oz Batting White 54 Quilting Upholstery Dracon Sold by: Half Metre Metre 3 Metres (4oz Metre 100cm x 140cm)
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 2y ago
Trending
estimated 90-day click momentum
FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)
- Price
- £16.15
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Compressed Fleece Wadding 150cm Wide Sewing Quilting Crafting By The Metre Heat Insulation 150gsm Material for Gloves Mats Patchwork Bags (1 Metre)
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Polyester Wadding Dacron Upholstery Quilting 200gsm 6oz 60inch 152cm Wide 1mtr 150cm x 100cm
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11y ago
Newest
by launch date
FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)
- Price
- £16.15
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 68cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
17
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
19%
- Finest-Filters29%
- Swincraft223%
- SHJKBST9%
- Lawei7%
- Szfanyangxuan7%
- Generic6%
Demand
Wadding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Wadding search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wadding for quilting61K/yr
- wadding54K/yr
- batting for quilting uk25K/yr
- batting21K/yr
- wadding for upholstery19K/yr
- quilt batting11K/yr
- polyester wadding10K/yr
- wadding for sewing11K/yr
- cotton batting9K/yr
- upholstery wadding8K/yr
Reviews and returns
What reviews say buyers love and hate about Wadding
We read the reviews and the return reasons for every product selling here.
“A little thinner than my usual bamboo batting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wadding questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









