Is wadding profitable to sell on Amazon United Kingdom?

The niche generates £163K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (42/100).

How competitive is the wadding niche?

13 brands and 17 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in wadding?

Top complaints mined from reviews: Thickness, Quality-Overall, Soft Feel. The return rate is 0.5%.

When does demand for wadding peak?

Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the wadding niche?

Listings span £5.48–£18.75; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.

wadding

Skip it

Soft demand (-21.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great384.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£163K

£163K/yr · 280K searches

Avg price

Okay£9.88

avg listing price — sweet spot $15–$100

Price range

Okay£5.48–£18.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, wadding is a £163K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 42/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

wadding market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £148K–£198K; units × avg price
Conversion rate: 5.9%
Avg BSR: #329
Page quality: 0%
Prime: 79%
Sponsored: 71%
Out of stock: 3.9%
Avg brand age: 48 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

Finest-Filters29%
Swincraft223%
SHJKBST9%
Lawei7%
Szfanyangxuan7%
Generic6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top wadding search terms

wadding for quilting61K/yr -21.4%4.6% conv.
wadding54K/yr -19.3%3.9% conv.
batting for quilting uk25K/yr -8.9%4.5% conv.
batting21K/yr -17.4%4.0% conv.
wadding for upholstery19K/yr -17.9%4.2% conv.
quilt batting11K/yr -15.3%3.7% conv.
polyester wadding10K/yr -31.2%4.2% conv.
wadding for sewing11K/yr -40.8%3.3% conv.
cotton batting9K/yr -16.6%2.8% conv.
upholstery wadding8K/yr -12.4%4.2% conv.

All search terms

Top wadding products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Polyester Wadding Fire Retardant Hypoallergenic 27 Wide Polyester Wadding Roll for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts (Weight: 135gsm/4oz 2 Meter)

Finest-Filters£8.084.6★795 rev

Polyester Wadding Dacron Upholstery Quilting 70gsm / 2oz - 60 / 152cm Wide 1mtr - 100cm x 150cm

Swincraft2£6.004.5★429 rev

72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton

SHJKBST£18.754.6★78 rev

Lawei Natural Cotton Batting 72x90 inch for Quilting Soft Needle-Punched Craft Fabric for Wearable Arts Machine Washable Quilt Wadding with Low Shrinkage (1.82x2.3m)

Lawei£15.134.6★671 rev

Polyester Wadding High Loft 2oz 4oz 6oz Batting White 54 Quilting Upholstery Dracon Sold by: Half Metre Metre 3 Metres (4oz Metre 100cm x 140cm)

Generic£5.484.6★186 rev

Newest

by launch date

FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)

FROSHKAR£16.1533 rev

5mo ago

72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton

SHJKBST£18.7578 rev

1y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m

Szfanyangxuan£11.9956 rev

1y ago

Fire Retardant Hypoallergenic Polyester Wadding Roll 68cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m

Szfanyangxuan£9.7756 rev

1y ago

TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.

TheOwnas£7.6339 rev

1y ago

What buyers say about wadding

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good Quality”

Value For Money12%

“Excellent value”

Advertised Vs Actual Product10%

“It is better than expected”

Thickness8%

“Its a very uniform thickness too”

Soft Feel7%

“Its soft to the touch”

Stitch/Finish/Polish6%

“Easy to machine stitch through”

Material Quality4%

“Overall, it is a reliable and high-quality material that adds a comfortable, natural feel to any handmade creation”

Upholstery/Fabric Quality3%

“Excellent fabric”

Ease Of Use3%

“Easy to use”

Washability3%

“Doesn't frill, stays intact and has survived a light spin in the washing machine”

What buyers complain about

Thickness23%

“A little thinner than my usual bamboo batting”

Quality-Overall12%

“it is complete rubbish”

Soft Feel7%

“Not as soft as I thought it would be be as its going to be sandwiched between fabric doesnt really matter”

Value For Money4%

“a bit more expensive”

Upholstery/Fabric Quality3%

“rubbish polyester wadding”

Hard Feel3%

“Poor quality, thin and rough”

Functionality-Overall3%

“it does nothing”

Fluffiness1%

“It is fairly low loft. not thick and fluffy”

Top return reasons

Thin30%

Thickness16%

Advertised Vs Actual Product10%

Material Quality9%

Size-Overall8%

Value For Money7%

Quality-Overall5%

Weight Light2%

Defective Material/Parts2%

Weight Heavy2%

Common questions

Is wadding profitable to sell on Amazon United Kingdom?: The niche generates £163K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (42/100).
How competitive is the wadding niche?: 13 brands and 17 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in wadding?: Top complaints mined from reviews: Thickness, Quality-Overall, Soft Feel. The return rate is 0.5%.
When does demand for wadding peak?: Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the wadding niche?: Listings span £5.48–£18.75; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.

wadding

wadding market data

Competition & brand share

Demand & seasonality

Top wadding search terms

Top wadding products on Amazon

Top sellers

Newest

Trending

What buyers say about wadding

What buyers love

What buyers complain about

Top return reasons

Common questions

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