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Vortex Fan Heater and Cooler

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $6K a year here, so Vortex Fan Heater and Cooler is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£6K/yr23K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
39%top-5 click share · 26 brands · 77 sellers

Flapen Score

Vortex Fan Heater and Cooler against its category

The dotted line is the Home & Garden average. Past it, Vortex Fan Heater and Cooler is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vortex Fan Heater and Cooler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vortex Fan Heater and Cooler 23K times last year and spent an estimated £6K. The top 5 brands take 61% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.3%
Market size, estimated
£6Ka year
Top search term
hot and cold tower fan6K searches a year

02 · Price

A sale here is worth £98.46.

Listings sell for £98.46 on average, from £26.14 to £304.01. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £98.46 that is £0 to £10K a year per listing.

Average price
£98.46inside the $15 to $100 sweet spot
Price range
£26.14–£304.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #109 within Heating, Cooling & Air Quality. It carries 2,011 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
55%
Out of stock, average day
20.1%
Average rank
#109in Heating, Cooling & Air Quality
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,011per listing
Listings tracked
42

04 · Newcomers

Amazon counts 15 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
15Amazon's first-year sales bar
Average brand age
29 months

Products

Top Vortex Fan Heater and Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£229£459£688£9171101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 rising

Sellers

77

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

39%

Top 20: 74%

Open market

36%

  • Jack Stonehouse17%
  • Russell Hobbs17%
  • EcoNour13%
  • MoraRise10%
  • DREO5%
  • Pro Breeze3%

Search terms

Top Vortex Fan Heater and Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot and cold tower fan6K/yr
  • bladeless fan hot and cold5K/yr
  • vortex fan heater and cooler5K/yr
  • air cooler and heater5K/yr
  • vortex hot and cold fan3K/yr

Reviews and returns

What reviews say buyers love and hate about Vortex Fan Heater and Cooler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.02

expensive as hell

It was not cheap

A little pricey

Quality-Overall10%+0.10

was expecting product to top quality for the price

low quality product

Poor Quality Product

Noise Level7%+1.59

is already making a clicking sound as it turns

noticeably loud at times

It is noisy

Strength6%−0.05

Just so weak

not very steady

just not strong enough

Functionality-Overall6%−0.07

Did not work

Poor performance

Not effective

Love

Value For Money15%−0.02

Good value for money

Excellent value for money

Money well spent

Quality-Overall13%+0.10

A+ quality

Great product, exactly what I was looking for

Quality product the whole room is super cool

Noise Level12%+1.59

Quiet and Powerful

Noise level acceptable

Its quiet

Remote Control7%+0.84

Easy to use remote control

The remote worked well

Good remote control

Heating7%−0.02

it's also great at heating the room

Great fan it heats and cools great

Excellent heater

Return

1.7% Return rate 23% Fixable by listing

Functionality-Overall24%▆▆▇▆▆█

Did not work

Poor performance

Not effective

Size-Overall12%▆▇▄█▆▄

not near the size they show

Quite small

Its much bigger

Strength11%▃▄▇▄██

Just so weak

not very steady

just not strong enough

Quality-Overall6%▄▄▃█▆▇

was expecting product to top quality for the price

low quality product

Poor Quality Product

Value For Money6%▅▆▇█▇▇

expensive as hell

It was not cheap

A little pricey

FAQ

Common Vortex Fan Heater and Cooler questions

Answered from the same tracked data.