vortex fan
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£86.93avg listing price — sweet spot $15–$100
Review moat
Okay2,040.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay£18.59–£258.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£75K£75K/yr · 114K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, vortex fan is a £75K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vortex fan market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £65K–£87K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 91%
- Out of stock
- 19.2%
- Avg brand age
- 25 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
120
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
31%
Top 20: 62%
Open market
51%
- DREO13%
- Pro Breeze13%
- Solace9%
- Russell Hobbs5%
- SHAVINGFUN5%
- UOAESR4%
Demand
Weekly Amazon search volume, last 9 weeks — >1,000% search growth over the last 90 days.Top vortex fan search terms
- vortex fan58K/yr
- best bladeless fan10K/yr
- fans bladeless9K/yr
- bladless fan9K/yr
- tower fan with air purifier8K/yr
- vortex fans6K/yr
- blameless fan6K/yr
- no blade fan5K/yr
- airblade fan3K/yr
Top vortex fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black
DREO£62.174.5★46,721 rev
Solace Tower Fan for Bedroom 20 Inch Bladeless Fan 80 Oscillating with Remote 8 Speeds 2H Timer Quiet Desk Cooling Standing Floor Fans Indoor Home Office Room (Gold)
Solace£74.273.5★709 rev
Pro Breeze Silent Bladeless Portable Tower Fan - Ultra Quiet Standing Air Circulator with Remote Control Timer 6 Speeds & LED Display
Pro Breeze£103.984.4★1,649 rev
SHAVINGFUN Tower Bladeless Fan 20 bladeless tower fan with Remote Control&Timer Function 8 Speeds 2H Timer 80Swing Super Quiet Easy to Clean Oscillating Fan for Bedroom Kitchen Office
SHAVINGFUN£65.604.1★3,682 rev
56cm Bladeless Tower Fan with Air Purifier 4000-5600rpm Bladeless Fan Fans & Cooling Standing Fanss Tower Fansss Cooling Quiet Bedroom with Remote Control 8h Timer 80 Oscillation (silver)
Kouamor£56.284.1★97 rev
Newest
by launch date
Vortex Air Pro Plus Bladeless Fan Vortex Fan Heater and Cooler with Remote Control 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 90 Oscillation Heats up to 35c Plasma Functioncold-a
Izbdcy£114.180 rev
PEAMOO Bladeless Tower Fan with Air Purifier 65cm Quiet Tower Fan for Bedroom Fans & Cooling 80 Oscillation with Remote 120Min Timer Bladeless Fans for Bedroom Home Office (grey)
PEAMOO£53.8046 rev
Dimplex FlexBlade Bladeless Tower Fan - 180 Twistable Dual Airflow Quiet
Dimplex£114.5693 rev
OIWERH Bladeless Tower Fan with Air Purifier 56cm 4000-5600rpm Bladeless Fan Tower Fan with Remote Silent Towers Fans Tower Fans Cooling Quiet Bedroom 8h Timer 80 Oscillation (A-silver)
OIWERH£60.0052 rev
EcoNour 2 in 1 Bladeless Tower fan with Heater & Cooler | 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 80 Oscillation Heats Up to 35C Plasma Function Remote & Alexa Compatible
EcoNour£147.0722 rev
Trending
90-day click momentum
Pro Breeze Silent Bladeless Portable Tower Fan - Ultra Quiet Standing Air Circulator with Remote Control Timer 6 Speeds & LED Display
Pro Breeze£104.384.4★
Dimplex FlexBlade Bladeless Tower Fan - 180 Twistable Dual Airflow Quiet
Dimplex£114.563.9★
OIWERH Bladeless Tower Fan with Air Purifier 56cm 4000-5600rpm Bladeless Fan Tower Fan with Remote Silent Towers Fans Tower Fans Cooling Quiet Bedroom 8h Timer 80 Oscillation (A-silver)
OIWERH£60.004.0★
Vortex Air Pro Plus Bladeless Fan Vortex Fan Heater and Cooler with Remote Control 10 Speed Quiet Airflow 4 Modes 15 Min9 Hrs Timer 90 Oscillation Heats up to 35c Plasma Functioncold-a
Izbdcy£114.180.0★
PEAMOO Bladeless Tower Fan with Air Purifier 65cm Quiet Tower Fan for Bedroom Fans & Cooling 80 Oscillation with Remote 120Min Timer Bladeless Fans for Bedroom Home Office (grey)
PEAMOO£53.802.9★
What buyers say about vortex fan
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Quiet and Powerful”
“Very reasonable quality at a good market price”
“Sturdy with a strong base”
“Love the remote control”
“Easy assemble”
“Easy to operate”
“Great design”
“A really nice heater”
“As advertised”
What buyers complain about
“Quite noisy”
“half the price”
“Questionable quality control”
“It is HUGE”
“not very steady”
“Didnt last”
“Not effective”
“It gets hot”
“awful installation”
“poor instructions”
Top return reasons
Common questions
- Is vortex fan profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 75 tracked products. 25 of 31 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (67/100).
- How competitive is the vortex fan niche?
- 46 brands and 120 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in vortex fan?
- Top complaints mined from reviews: Noise Level, Value For Money, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the vortex fan niche?
- Listings span £18.59–£258.50; the average listing price is £86.93 (sweet spot $15–$100). The average incumbent carries 2,041 reviews — the moat a new listing must climb.