vortex air fryer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£66.87avg listing price — sweet spot $15–$100
Price range
Great£31.00–£115.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,396avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad£99K£99K/yr · 78K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vortex air fryer is a £99K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vortex air fryer market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £84K–£100K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 6.5%
- Avg brand age
- 30 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Instant Pot71%
- Instant29%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top vortex air fryer search terms
- instant air fryer25K/yr
- instant vortex air fryer20K/yr
- instant vortex plus air fryer12K/yr
- vortex air fryer11K/yr
- instant vortex plus3K/yr
- air fryer instant3K/yr
- instant vortex3K/yr
- instant air fryer vortex491/yr
Top vortex air fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Instant Pot - Versazone Dual Black Air Fryer - Large 8.5L Family Size - Single Double Basket with Divider - 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
Instant Pot£77.774.6★1,081 rev
Instant Pot - Vortex Plus Dual Black Air Fryer - Large 7.6L Family Size - Twin Double 3.7L Baskets Clear Window Food Dehydrator Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
Instant Pot£64.814.6★1,845 rev
Instant Digital Large Air Fryer Oven with XXL Capacity and Easy to Use 9 Smart Programmes - Air Fry Roast Rotisserie Grill Bake Toast Reheat Dehydrate & Proof Black 13L - 1700W
Instant£78.504.5★300 rev
Instant Vortex OdourErase Digital Air Fryer with Single ClearCook Drawer and 6 Smart Programmes - Air Fry Bake Roast Grill Dehydrate Reheat Large Capacity Stainless Steel - 5.7L Black - 1700W
Instant£69.034.5★572 rev
Instant Vortex Digital Air Fryer with Single ClearCook Drawer and 6 Smart Programmes - Air Fry Bake Roast Grill Dehydrate Reheat Large Capacity - 5.7L Black - 1700W
Instant£42.704.7★866 rev
Newest
by launch date
Instant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
Instant Pot£115.434 rev
Instant Pot - Vortex Compact Truffle Grey Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£41.591,845 rev
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£53.131,845 rev
Instant Pot - Vortex Dual Air Fryer - Large 8L Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric - Truffle Grey
Instant Pot£57.461,845 rev
Instant Pot - Vortex Dual Black Air Fryer - Large 8L Family Size Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£77.151,845 rev
Trending
90-day click momentumInstant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
Instant Pot£115.433.6★
Instant Pot - Vortex Dual Black Air Fryer - Large 8L Family Size Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£77.154.6★
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£53.134.6★
Instant Vortex OdourErase Digital Air Fryer with Single ClearCook Drawer and 6 Smart Programmes - Air Fry Bake Roast Grill Dehydrate Reheat Large Capacity Stainless Steel - 5.7L Black - 1700W
Instant£69.034.5★
Instant Pot - Versazone Dual Black Air Fryer - Large 8.5L Family Size - Single Double Basket with Divider - 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
Instant Pot£77.774.6★
What buyers say about vortex air fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant air fryer”
“Easy to use”
“Cooks great”
“Good value”
“Easy to clean”
“Nice size”
“Good quality build”
“1, it cooks consistently and evenly, the pre heating function is such a bonus and is very quiet and the trays are so easy to clean and well made none of the coating coming off, the door opening makes such a difference to one's that open downwards, I certainly would not think twice in highly recommending this product”
“exactly what I wanted for my one room flat”
“built relly well”
What buyers complain about
“Just over a year on and the digital display started to loose individual cells”
“Smells badly”
“Faulty/over heating”
“I cant tell you how good/bad this is -despite being told by an attached slip of paper to first check the instructions there is no manual supplied”
“Doesnt fit a lot of food because all recommendations say to only keep one layer when cooking”
“£50 cheaper in using warehouse”
“Doesn't have all options working”
“This turns out to be untrue”
“All the non-stick coating of the trays came off within weeks”
“The viewing window is hard to keep clean”
Top return reasons
Common questions
- Is vortex air fryer profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the vortex air fryer niche?
- 2 brands and 68 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vortex air fryer?
- Top complaints mined from reviews: Durability, Smell, Heating. The return rate is 4.3%.
- When does demand for vortex air fryer peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the vortex air fryer niche?
- Listings span £31.00–£115.43; the average listing price is £66.87 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.