Vortex Air Fryer
FailThe top 5 brands take 100% of clicks, so Vortex Air Fryer is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £99K/yr78K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 64%top-5 click share · 2 brands · 68 sellers
Flapen Score
Vortex Air Fryer against its category
The dotted line is the Home & Garden average. Past it, Vortex Air Fryer is stronger. Inside it, weaker.
Market
The Vortex Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vortex Air Fryer 78K times last year and spent an estimated £99K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £99Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- instant air fryer25K searches a year
02 · Price
A sale here is worth £66.87.
Listings sell for £66.87 on average, from £31.00 to £115.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £66.87 that is £0 to £7K a year per listing.
- Average price
- £66.87inside the $15 to $100 sweet spot
- Price range
- £31.00–£115.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #62 within Small Kitchen Appliances. It carries 1,396 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 6.5%
- Average rank
- #62in Small Kitchen Appliances
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,396per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Vortex Air Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Instant Pot - Versazone Dual Black Air Fryer - Large 8.5L Family Size - Single Double Basket with Divider - 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
- Price
- £77.77
- Rating
- 4.6/5
- Reviews
- 1,081
- Age
- 4y ago
Instant Pot - Vortex Plus Dual Black Air Fryer - Large 7.6L Family Size - Twin Double 3.7L Baskets Clear Window Food Dehydrator Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
- Price
- £64.81
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 4y ago
Instant Digital Large Air Fryer Oven with XXL Capacity and Easy to Use 9 Smart Programmes - Air Fry Roast Rotisserie Grill Bake Toast Reheat Dehydrate & Proof Black 13L - 1700W
- Price
- £78.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 3y ago
Instant Vortex OdourErase Digital Air Fryer with Single ClearCook Drawer and 6 Smart Programmes - Air Fry Bake Roast Grill Dehydrate Reheat Large Capacity Stainless Steel - 5.7L Black - 1700W
- Price
- £69.03
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 4y ago
Instant Vortex Digital Air Fryer with Single ClearCook Drawer and 6 Smart Programmes - Air Fry Bake Roast Grill Dehydrate Reheat Large Capacity - 5.7L Black - 1700W
- Price
- £42.70
- Rating
- 4.7/5
- Reviews
- 866
- Age
- 4y ago
Trending
90-day click momentum
Instant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
- Price
- £115.43
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 7mo ago
Instant Pot - Vortex Dual Black Air Fryer - Large 8L Family Size Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £77.15
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £53.13
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Vortex OdourErase Digital Air Fryer with Single ClearCook Drawer and 6 Smart Programmes - Air Fry Bake Roast Grill Dehydrate Reheat Large Capacity Stainless Steel - 5.7L Black - 1700W
- Price
- £69.03
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 4y ago
Instant Pot - Versazone Dual Black Air Fryer - Large 8.5L Family Size - Single Double Basket with Divider - 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
- Price
- £77.77
- Rating
- 4.6/5
- Reviews
- 1,081
- Age
- 4y ago
Newest
by launch dateInstant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
- Price
- £115.43
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 7mo ago
Instant Pot - Vortex Compact Truffle Grey Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £41.59
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £53.13
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Pot - Vortex Dual Air Fryer - Large 8L Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric - Truffle Grey
- Price
- £57.46
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Pot - Vortex Dual Black Air Fryer - Large 8L Family Size Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £77.15
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Instant Pot71%
- Instant29%
- Open — no brand owns it (0%)
Demand
Vortex Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Vortex Air Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant air fryer25K/yr
- instant vortex air fryer20K/yr
- instant vortex plus air fryer12K/yr
- vortex air fryer11K/yr
- instant vortex plus3K/yr
- air fryer instant3K/yr
- instant vortex3K/yr
- instant air fryer vortex491/yr
Reviews and returns
What reviews say buyers love and hate about Vortex Air Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just over a year on and the digital display started to loose individual cells
Durability not great
Stopped working after one year
Smells badly
Couldn't get rid of smell
Great - But Smelly
Faulty/over heating
heats unevenly-beeps at everything
when heated
I cant tell you how good/bad this is -despite being told by an attached slip of paper to first check the instructions there is no manual supplied
No manual to speak of
Didn't come with full instructions so found most of the settings online
Doesnt fit a lot of food because all recommendations say to only keep one layer when cooking
Only downside is that the fryer starts cooking on the timer as soon as it reaches temperature
it never cooks evenly
Love
Brilliant air fryer
Its a nice quiet fryer, good lighting and plenty of ways to cook
Fantastic dual air fryer
Easy to use
Easy to use preprogrammed cooking options, Roast, Bake, AirFry etc., and a very big basket which comes out very easily
Quick, baskets easy to clean
Cooks great
Food cooks good
food comes nice
Good value
Great product at a reasonable price
Excellent value for money
Easy to clean
the trays are easy to clean
Quick, baskets easy to clean
Return
4.3% Return rate 56% Fixable by listing
Doesn't have all options working
Smells badly
Couldn't get rid of smell
Great - But Smelly
£50 cheaper in using warehouse
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vortex Air Fryer questions
Answered from the same tracked data.