Skip to content

Vortex Air Fryer

Fail

The top 5 brands take 100% of clicks, so Vortex Air Fryer is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£99K/yr78K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
64%top-5 click share · 2 brands · 68 sellers

Flapen Score

Vortex Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Vortex Air Fryer is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vortex Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vortex Air Fryer 78K times last year and spent an estimated £99K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
1.9%
Market size, estimated
£99Ka year
Peak month
November2.5× the quietest month
Top search term
instant air fryer25K searches a year

02 · Price

A sale here is worth £66.87.

Listings sell for £66.87 on average, from £31.00 to £115.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £66.87 that is £0 to £7K a year per listing.

Average price
£66.87inside the $15 to $100 sweet spot
Price range
£31.00–£115.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #62 within Small Kitchen Appliances. It carries 1,396 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
6.5%
Average rank
#62in Small Kitchen Appliances
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,396per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vortex Air Fryer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • Instant Pot71%
  • Instant29%
  • Open — no brand owns it (0%)

Demand

Vortex Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Vortex Air Fryer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • instant air fryer25K/yr
  • instant vortex air fryer20K/yr
  • instant vortex plus air fryer12K/yr
  • vortex air fryer11K/yr
  • instant vortex plus3K/yr
  • air fryer instant3K/yr
  • instant vortex3K/yr
  • instant air fryer vortex491/yr

Reviews and returns

What reviews say buyers love and hate about Vortex Air Fryer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Frying Quality”
14%of negative reviews mention “Durability”
4.3%of orders come back
“Just over a year on and the digital display started to loose individual cells”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vortex Air Fryer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data