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Vonhaus Fan

Fail

The top 5 brands take 100% of clicks, so Vonhaus Fan is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£5K/yr23K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
64%top-5 click share · 5 brands · 13 sellers

Flapen Score

Vonhaus Fan against its category

The dotted line is the Home & Garden average. Past it, Vonhaus Fan is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vonhaus Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vonhaus Fan 23K times last year and spent an estimated £5K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.5%
Market size, estimated
£5Ka year
Top search term
vonhaus fan17K searches a year

02 · Price

A sale here is worth £44.80.

Listings sell for £44.80 on average, from £23.04 to £87.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £44.80 that is £0 to £4K a year per listing.

Average price
£44.80inside the $15 to $100 sweet spot
Price range
£23.04–£87.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #74 within Heating, Cooling & Air Quality. It carries 3,095 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
28%
Out of stock, average day
16.1%
Average rank
#74in Heating, Cooling & Air Quality
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,095per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Vonhaus Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£489£977£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • VonHaus89%
  • Honeywell5%
  • DREO3%
  • Amazon Basics1%
  • SONGMICS1%

Search terms

Top Vonhaus Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vonhaus fan17K/yr
  • von haus fan4K/yr
  • vonhaus air circulator fan2K/yr

Reviews and returns

What reviews say buyers love and hate about Vonhaus Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level25%−0.18

Quite noisy

Very loud

Very noisy

Quality-Overall8%−0.03

Not great quality

low quality product

Questionable quality control

Size-Overall8%+0.08

This one is a bit shorter

It is HUGE

small in size

Durability6%−0.10

Broke after 2hours

almost falling apart

It broke after a few months

Value For Money5%+1.62

certainly not worth the price for that

a bit pricey

It's expensive

Love

Value For Money17%+1.62

AMAZING VALUE

Great purchase for the price

Decent price

Noise Level14%−0.18

Not noisy

Quiet and Powerful

Fairly quiet

Strength12%+0.65

Good strong blow

Its sturdy

The base is very sturdy

Quality-Overall11%−0.03

Excellent product

Build quality is good, solid

The build quality is excellent

Remote Control6%+0.60

love the remote

remote works well

Useful remote

Return

0.8% Return rate 20% Fixable by listing

Noise Level29%▂▇▇▅█▇

Quite noisy

Very loud

Very noisy

Functionality-Overall17%█▅▇▆▆▇

Personally, Not as effective as it claims to be

Won't even turn on

Didn't work

Size-Overall14%▅█▆▇▄▃

This one is a bit shorter

It is HUGE

small in size

Strength10%█▄▂▃▃▄

not very steady

So so weak

Not strong at all

Defective Material/Parts5%▁▃██▇▇

FAQ

Common Vonhaus Fan questions

Answered from the same tracked data.