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Vitax Q4 Fertiliser

Fail

The top 5 brands take 96% of clicks, so Vitax Q4 Fertiliser is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£94K/yr28K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
76%top-5 click share · 7 brands · 63 sellers

Flapen Score

Vitax Q4 Fertiliser against its category

The dotted line is the Home & Garden average. Past it, Vitax Q4 Fertiliser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitax Q4 Fertiliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitax Q4 Fertiliser 28K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
18.7%
Market size, estimated
£94Ka year
Peak month
April23.2× the quietest month
Top search term
vitax q49K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £6.18 to £46.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.13 that is £2K to £5K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£6.18–£46.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #194 within Fertilisers & Plant Food. It carries 313 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
31%
Out of stock, average day
5.9%
Average rank
#194in Fertilisers & Plant Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Vitax Q4 Fertiliser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Vitax Ltd78%
  • Garden & Outdoors6%
  • ASA5%
  • caprican4%
  • Generic3%
  • TOP SAVER2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vitax Q4 Fertiliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 23.2×

Search terms

Top Vitax Q4 Fertiliser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitax q49K/yr
  • vitax q4 fertiliser7K/yr
  • q4 plant food4K/yr
  • q4 fertiliser4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitax Q4 Fertiliser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.02

Tad expensive at the time

not cheap

Its expensive,

Weight Heavy11%−0.09

these 10kg are quite difficult to manage

Advertised Vs Actual Product11%−0.03

Discrepancy between product image

Love

Quality-Overall31%+1.29

The quality seems good and consistent

Excellent product

quality Firtilizer

Ease Of Use18%+1.89

Easy to use

Easy to handle and apply

I find the convenience of the pellets handy

Strength10%+0.99

Effective

Advertised Vs Actual Product10%−0.03

As described

Smell8%+0.72

Good smell, very effective, I think

Doesnt smell overpowering

I quite enjoy the smell of the product

Return

0.0% Return rate 27% Fixable by listing

Defective Material/Parts18%▁▁▁▁▅█
Leak-Proof18%▁▁█▁▂▁
Advertised Vs Actual Product18%▁▁▁▁█▁

Discrepancy between product image

Size-Overall9%▁▁▁▁▁█
Weight Heavy9%▁▁▁█▁▁

these 10kg are quite difficult to manage

FAQ

Common Vitax Q4 Fertiliser questions

Answered from the same tracked data.