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Vitamix Blender

Fail

The top 5 brands take 100% of clicks, so Vitamix Blender is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£148K/yr108K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
75%top-5 click share · 3 brands · 78 sellers

Flapen Score

Vitamix Blender against its category

The dotted line is the Home & Garden average. Past it, Vitamix Blender is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamix Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamix Blender 108K times last year and spent an estimated £148K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.5%
Market size, estimated
£148Ka year
Peak month
November1.7× the quietest month
Top search term
vitamix blender54K searches a year

02 · Price

A sale here is worth £285.41.

Listings sell for £285.41 on average, from £43.46 to £677.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £285.41 that is £0 to £29K a year per listing.

Average price
£285.41above the $15 to $100 sweet spot
Price range
£43.46–£677.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£29K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #119 within Small Kitchen Appliances. It carries 3,041 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
5.6%
Average rank
#119in Small Kitchen Appliances
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,041per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vitamix Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Vitamix72%
  • Ninja24%
  • NutriBullet4%

Demand

Vitamix Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Vitamix Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamix blender54K/yr
  • vitamix42K/yr
  • vitamix 52007K/yr
  • vitamix blender uk3K/yr
  • vitamix a35002K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamix Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.08

Broken after two months

Display broke

Broke after 5 uses

Leak-Proof10%

Unless the jar is screwed to the base unit very tightly it tends to leak

I always hated how it seemed to leak just a little bit

Leaking

Ease Of Cleaning9%

Fantastic blender, tricky to clean bits of it

I cannot clean it

but not very easy to clean for some people

Value For Money8%+0.09

yes it was a bit more expensive

Expensive

Price issue

Mixing/Blending6%+0.57

The blender is actually bad

doesnt blend well

Poor Blending could be better

Love

Mixing/Blending22%+0.57

It blends well

Blends really good and fast

Great Blender

Quality-Overall16%+1.20

Best quality

Quality Blender

This blender is absolutely amazing quality

Ease Of Use10%+0.58

Easy to use

It makes life easy

Its very easy to work with

Value For Money9%+0.09

Good value

Good value for money

Great value for money

Ease Of Cleaning6%

And it cleans its self

Easy-clean blender

Easy to clean

Return

2.6% Return rate 34% Fixable by listing

Size-Overall24%█▇▇█▇█
Functionality-Overall16%▆▆▅▄█▆

The blender blades are not working well for me

Not working

Its not working

Weight Heavy7%██▇▂▃▆

yes granted the jar is heavy

it is a little heavy

It is quite heavy to lift

Leak-Proof6%▆▄▇█▇▆

Unless the jar is screwed to the base unit very tightly it tends to leak

I always hated how it seemed to leak just a little bit

Leaking

Product Condition5%▁▇█▆▇█

FAQ

Common Vitamix Blender questions

Answered from the same tracked data.