vitamix blender
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,041.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£285.41avg listing price — sweet spot $15–$100
Market size
Okay£148K£148K/yr · 108K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Price range
Bad£43.46–£677.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vitamix blender is a £148K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 26/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vitamix blender market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £71K–£143K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 5.6%
- Avg brand age
- 41 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Vitamix72%
- Ninja24%
- NutriBullet4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top vitamix blender search terms
- vitamix blender54K/yr
- vitamix42K/yr
- vitamix 52007K/yr
- vitamix blender uk3K/yr
- vitamix a35002K/yr
Top vitamix blender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamix E310 Explorian Blender Professional-Grade 48 oz. Container Black
Vitamix£339.744.6★230 rev
Vitamix Explorian E520 Blender 3 Programme Settings for Smoothies Hot Soups and Frozen Desserts 2 Litre Container Black
Vitamix£398.034.3★8 rev
Vitamix Explorian E310 Blender with 1.4 L Container White
Vitamix£382.704.6★48 rev
Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK
Ninja£83.584.7★5,114 rev
Vitamix A2500i Ascent Series Smart Blender Professional-Grade 3 Programme Settings for Smoothies Hot Soups and Frozen Desserts 2 Litre Container Slate
Vitamix£500.414.2★28 rev
Newest
by launch date
Vitamix Propel 510 Propeller Blender with Preset Mixing Programs Professional Grade 40 oz Capacity Simply Smoothies Cookbook Chalkboard
Vitamix£390.6830 rev
Ninja Detect Power Blender Pro 1200W with 2L Jug Black TB201UK
Ninja£85.01159 rev
Vitamix Explorian E520 Blender 3 Programme Settings for Smoothies Hot Soups and Frozen Desserts 2 Litre Container Black
Vitamix£398.038 rev
Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK
Ninja£83.585,114 rev
Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black
Ninja£132.145,578 rev
Trending
90-day click momentum
Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug
Ninja£106.704.7★
Ninja Detect Power Blender Pro 1200W with 2L Jug Black TB201UK
Ninja£85.014.7★
Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK
Ninja£83.584.7★
Vitamix E310 Explorian Blender Professional-Grade 48 oz. Container Black
Vitamix£339.744.6★
nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
NutriBullet£43.464.7★
What buyers say about vitamix blender
What buyers praise and complain about, mined from review topics.What buyers love
“It blends well”
“Best quality”
“Easy to use”
“Good value”
“And it cleans its self”
“Item is so much powerful with lot of assesories”
“performs as advertised”
“It's very durable”
“The different function it has is useful for my cooking”
“Really good size”
What buyers complain about
“Broken after two months”
“Unless the jar is screwed to the base unit very tightly it tends to leak”
“Fantastic blender, tricky to clean bits of it”
“yes it was a bit more expensive”
“The blender is actually bad”
“The blender blades are not working well for me”
“Do not buy Ninja, horrible support, low quality product”
“yes granted the jar is heavy”
“Ninja is poorly manufactured”
“Ninja is poorly manufactured”
Top return reasons
Common questions
- Is vitamix blender profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 11 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (26/100).
- How competitive is the vitamix blender niche?
- 3 brands and 78 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vitamix blender?
- Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Cleaning. The return rate is 2.6%.
- When does demand for vitamix blender peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vitamix blender niche?
- Listings span £43.46–£677.05; the average listing price is £285.41 (sweet spot $15–$100). The average incumbent carries 3,041 reviews — the moat a new listing must climb.