Vitamix Blender
FailThe top 5 brands take 100% of clicks, so Vitamix Blender is a Fail.
- Flapen Score
- 26 / 100Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 5126
- Market size
- £148K/yr108K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 75%top-5 click share · 3 brands · 78 sellers
Flapen Score
Vitamix Blender against its category
The dotted line is the Home & Garden average. Past it, Vitamix Blender is stronger. Inside it, weaker.
Market
The Vitamix Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamix Blender 108K times last year and spent an estimated £148K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 26 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £148Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- vitamix blender54K searches a year
02 · Price
A sale here is worth £285.41.
Listings sell for £285.41 on average, from £43.46 to £677.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £285.41 that is £0 to £29K a year per listing.
- Average price
- £285.41above the $15 to $100 sweet spot
- Price range
- £43.46–£677.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£29K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #119 within Small Kitchen Appliances. It carries 3,041 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 5.6%
- Average rank
- #119in Small Kitchen Appliances
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,041per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Vitamix Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitamix E310 Explorian Blender Professional-Grade 48 oz. Container Black
- Price
- £339.74
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 7y ago

Vitamix Explorian E520 Blender 3 Programme Settings for Smoothies Hot Soups and Frozen Desserts 2 Litre Container Black
- Price
- £398.03
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2y ago

Vitamix Explorian E310 Blender with 1.4 L Container White
- Price
- £382.70
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 7y ago

Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK
- Price
- £83.58
- Rating
- 4.7/5
- Reviews
- 5,114
- Age
- 6y ago

Vitamix A2500i Ascent Series Smart Blender Professional-Grade 3 Programme Settings for Smoothies Hot Soups and Frozen Desserts 2 Litre Container Slate
- Price
- £500.41
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8y ago
Trending
90-day click momentum
Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug
- Price
- £106.70
- Rating
- 4.7/5
- Reviews
- 4,326
- Age
- 6y ago

Ninja Detect Power Blender Pro 1200W with 2L Jug Black TB201UK
- Price
- £85.01
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 2y ago

Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK
- Price
- £83.58
- Rating
- 4.7/5
- Reviews
- 5,114
- Age
- 6y ago

Vitamix E310 Explorian Blender Professional-Grade 48 oz. Container Black
- Price
- £339.74
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 7y ago

nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
- Price
- £43.46
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 13y ago
Newest
by launch date
Vitamix Propel 510 Propeller Blender with Preset Mixing Programs Professional Grade 40 oz Capacity Simply Smoothies Cookbook Chalkboard
- Price
- £390.68
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 1y ago

Ninja Detect Power Blender Pro 1200W with 2L Jug Black TB201UK
- Price
- £85.01
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 2y ago

Vitamix Explorian E520 Blender 3 Programme Settings for Smoothies Hot Soups and Frozen Desserts 2 Litre Container Black
- Price
- £398.03
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2y ago

Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK
- Price
- £83.58
- Rating
- 4.7/5
- Reviews
- 5,114
- Age
- 6y ago

Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black
- Price
- £132.14
- Rating
- 4.6/5
- Reviews
- 5,578
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Vitamix72%
- Ninja24%
- NutriBullet4%
Demand
Vitamix Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Vitamix Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamix blender54K/yr
- vitamix42K/yr
- vitamix 52007K/yr
- vitamix blender uk3K/yr
- vitamix a35002K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamix Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after two months
Display broke
Broke after 5 uses
Unless the jar is screwed to the base unit very tightly it tends to leak
I always hated how it seemed to leak just a little bit
Leaking
Fantastic blender, tricky to clean bits of it
I cannot clean it
but not very easy to clean for some people
yes it was a bit more expensive
Expensive
Price issue
The blender is actually bad
doesnt blend well
Poor Blending could be better
Love
It blends well
Blends really good and fast
Great Blender
Best quality
Quality Blender
This blender is absolutely amazing quality
Easy to use
It makes life easy
Its very easy to work with
Good value
Good value for money
Great value for money
And it cleans its self
Easy-clean blender
Easy to clean
Return
2.6% Return rate 34% Fixable by listing
The blender blades are not working well for me
Not working
Its not working
yes granted the jar is heavy
it is a little heavy
It is quite heavy to lift
Unless the jar is screwed to the base unit very tightly it tends to leak
I always hated how it seemed to leak just a little bit
Leaking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamix Blender questions
Answered from the same tracked data.









