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Visitors Book

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $90K a year here, so Visitors Book is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£90K/yr80K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
60%top-5 click share · 11 brands · 53 sellers

Flapen Score

Visitors Book against its category

The dotted line is the Home & Garden average. Past it, Visitors Book is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Visitors Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Visitors Book 80K times last year and spent an estimated £90K. The top 5 brands take 70% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
9.1%
Market size, estimated
£90Ka year
Peak month
March1.8× the quietest month
Top search term
visitors book45K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £7.60 to £20.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.40 that is £3K to £6K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£7.60–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #142 within Party Supplies. It carries 245 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
3.0%
Average rank
#142in Party Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Visitors Book products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

53

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

21%

  • Pukka Pad19%
  • Concord13%
  • VSafety13%
  • Esposti12%
  • The Useful Co.12%
  • ARPAN9%

Demand

Visitors Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Visitors Book search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • visitors book45K/yr
  • visitors book sign in and out20K/yr
  • visitor book15K/yr

Reviews and returns

What reviews say buyers love and hate about Visitors Book

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Value For Money”
0.4%of orders come back
“Bit expensive”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Visitors Book questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data