Is visitors book profitable to sell on Amazon United Kingdom?

The niche generates £90K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the visitors book niche?

11 brands and 53 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in visitors book?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for visitors book peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the visitors book niche?

Listings span £7.60–£20.22; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.

visitors book

Worth a look

Shows low returns (0.4%), but a small market ($90K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great244.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.40

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£7.60–£20.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Market size

Bad£90K

£90K/yr · 80K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, visitors book is a £90K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

visitors book market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £74K–£99K; units × avg price
Conversion rate: 9.1%
Avg BSR: #142
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 3.0%
Avg brand age: 102 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

Pukka Pad19%
Concord13%
VSafety13%
Esposti12%
The Useful Co.12%
ARPAN9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top visitors book search terms

visitors book45K/yr +6.7%6.1% conv.
visitors book sign in and out20K/yr -14.5%4.8% conv.
visitor book15K/yr -10.4%4.8% conv.

All search terms

Top visitors book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pukka Pad Bloom A4 Visitors Book 96 Pages with 768 Entry Spaces Includes Record Date Name Address and Comment Fields 120 GSM Paper Cream

Pukka Pad£8.104.6★266 rev

Pukka Pad Concord Visitors Record Book Refillable 3 Ring Binder with 50 Sheets 2000 Entry Spaces Black

Concord£14.094.6★255 rev

V Safety Professional Visitor Book Refill with 100 Badge Inserts (90 x 60mm) - GDPR Compliant Sign-in System for Reception Areas - 10 Passes per Page with Health & Safety Information

VSafety£10.874.4★120 rev

Esposti Visitors Guest Record Book - Hard Back Cover - 720 Entries Capacity - Black - 270mm x 200mm

Esposti£10.184.6★253 rev

Useful Co. Classic Blue Guest Book Guest Book Alternative for Party Sign in Book Vacation Home Funeral Guest Book Hardbound Guestbook Leather Cover 112 Pages 24.9 x 19.8 cm - Blue

The Useful Co.£8.804.6★468 rev

Newest

by launch date

1 Pcs Visitor Log Book A4 Visitors Book Sign in and Out 64 Pages Address Book Hardback Guest BookFor Business Offices School Tracking 2112 Entries Blue

BEIMEIII£7.605 rev

7mo ago

2 Pcs Visitor Log Book A4 Visitors Book Sign in and Out 64 Pages Each Address Book Hardback Guest BookFor Business Offices School Tracking 4224 Entries Blue

BEIMEIII£10.655 rev

7mo ago

Useful Co. Visitors Book Sign In And Out For Business Hardback Visitor Guest Signing In And Out Book For Guest Information Home Airbnb Visitors Open House Registration Log Black (26 x 19.5 cm)

The Useful Co.£12.1317 rev

1y ago

Useful Co. Classic Blue Guest Book Guest Book Alternative for Party Sign in Book Vacation Home Funeral Guest Book Hardbound Guestbook Leather Cover 112 Pages 24.9 x 19.8 cm - Blue

The Useful Co.£8.80468 rev

2y ago

Arpan Personalised Visitor Book Guest Register for Business Office Schools & Hotels | Visitors Book Hardback Sign in and Out Comments Book & Personalised Guest Book (Black - Custom Text)

ARPAN£12.2758 rev

3y ago

What buyers say about visitors book

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Considering the quality the price is extremely reasonable”

Value For Money21%

“At £12.99, I think it's good value for money considering the overall quality”

Paper Quality9%

“Superior Paper Quality: The 100g offset paper is a standout”

Color6%

“as is the colour for me”

Design-Overall5%

“Simple design”

Advertised Vs Actual Product5%

“item appears as advertised”

Compatibility-Overall5%

“Perfect for air b and b”

Leather Quality4%

“Nice quality leather like hardback book for signatures”

Size-Overall4%

“Good size”

Document Organizing/Classification3%

“excellent record keeping”

What buyers complain about

Value For Money28%

“Bit expensive”

Size-Overall17%

“much much smaller than it looks in tha photos”

Advertised Vs Actual Product17%

“doesnt state that on the cover”

Print Quality6%

“Two stars because it doesn't have a separation sheet to prevent copying through to every page and the sign out page is obscured as soon as one page is filled and turned over”

Design-Overall6%

“Thoughtless design”

Ease Of Use3%

“cumbersome unlike some we've had to use”

Top return reasons

Size-Overall48%

Certifications13%

Quality-Overall9%

Thin7%

Paper Quality4%

Design-Overall4%

Advertised Vs Actual Product4%

Compatibility-Overall4%

Defective Material/Parts4%

Flatness2%

Common questions

Is visitors book profitable to sell on Amazon United Kingdom?: The niche generates £90K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the visitors book niche?: 11 brands and 53 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in visitors book?: Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for visitors book peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the visitors book niche?: Listings span £7.60–£20.22; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.