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Visitors Book

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $90K a year here, so Visitors Book is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£90K/yr80K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
60%top-5 click share · 11 brands · 53 sellers

Flapen Score

Visitors Book against its category

The dotted line is the Home & Garden average. Past it, Visitors Book is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Visitors Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Visitors Book 80K times last year and spent an estimated £90K. The top 5 brands take 70% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
9.1%
Market size, estimated
£90Ka year
Peak month
March1.8× the quietest month
Top search term
visitors book45K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £7.60 to £20.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.40 that is £3K to £6K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£7.60–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #142 within Party Supplies. It carries 245 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
3.0%
Average rank
#142in Party Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Visitors Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

53

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • Pukka Pad19%
  • Concord13%
  • VSafety13%
  • Esposti12%
  • The Useful Co.12%
  • ARPAN9%

Demand

Visitors Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Visitors Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • visitors book45K/yr
  • visitors book sign in and out20K/yr
  • visitor book15K/yr

Reviews and returns

What reviews say buyers love and hate about Visitors Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%+0.56

Bit expensive

it quite expensive for just a book

Not such a great bargain

Size-Overall17%−0.14

much much smaller than it looks in tha photos

Advertised Vs Actual Product17%−0.09

doesnt state that on the cover

Print Quality6%−0.04

Two stars because it doesn't have a separation sheet to prevent copying through to every page and the sign out page is obscured as soon as one page is filled and turned over

Design-Overall6%−0.04

Thoughtless design

Love

Quality-Overall27%+1.80

Considering the quality the price is extremely reasonable

It is a really good quality book

Excellent quality

Value For Money21%+0.56

At £12.99, I think it's good value for money considering the overall quality

Excellent value for money

great price

Paper Quality9%+0.28

Superior Paper Quality: The 100g offset paper is a standout

The weight of the paper is adequate

does the job quality paper

Color6%+0.54

as is the colour for me

This is a nice visitor book which is a dark black colour

Pretty

Design-Overall5%−0.04

Simple design

Elegant Design Visitors Book

looks good at the office entrance

Return

0.4% Return rate 52% Fixable by listing

Size-Overall48%▁▆▅█▃▃

much much smaller than it looks in tha photos

Certifications13%█▁▂▁▁▂
Quality-Overall9%▁▁▁▁▁█
Thin7%▁▁█▁▁▃
Paper Quality4%▁█▁▁▁▄

FAQ

Common Visitors Book questions

Answered from the same tracked data.