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Vinyl Frame

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $67K a year here, so Vinyl Frame is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£67K/yr101K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
49%top-5 click share · 16 brands · 34 sellers

Flapen Score

Vinyl Frame against its category

The dotted line is the Home & Garden average. Past it, Vinyl Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinyl Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vinyl Frame 101K times last year and spent an estimated £67K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
3.1%
Market size, estimated
£67Ka year
Peak month
December2.4× the quietest month
Top search term
vinyl frame27K searches a year

02 · Price

A sale here is worth £21.29.

Listings sell for £21.29 on average, from £8.08 to £60.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.29 that is £0 to £2K a year per listing.

Average price
£21.29inside the $15 to $100 sweet spot
Price range
£8.08–£60.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,291 within Artwork. It carries 559 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
55%
Out of stock, average day
9.1%
Average rank
#1,291in Artwork
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Vinyl Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

34

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

19%

  • Boldon Framing26%
  • Show and Listen18%
  • pf+a12%
  • shaojian10%
  • inspire by Hampton Frames8%
  • Americanflat7%

Demand

Vinyl Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Vinyl Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl frame27K/yr
  • record frame15K/yr
  • vinyl record frame12K/yr
  • vinyl display frame9K/yr
  • album cover frames10K/yr
  • vinyl frames for wall7K/yr
  • record frames for 12 inch vinyl albums5K/yr
  • vinyl record frames for wall4K/yr
  • lp frames for wall4K/yr
  • vinyl frames4K/yr

Reviews and returns

What reviews say buyers love and hate about Vinyl Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.24

Will not fit

First of all, despite another reviewer saying they're too small for the intended yse, they aren't, as you can see from the accomanying picture

its a bit tight

Frame Quality16%−0.09

Frame broke on first use

MISREPRESENTED AND RUBBISH FRAME

Add to that the frame is cheap/nasty so not worth the money

Quality-Overall10%+0.33

The frames are made of cheap

Just expected better quality as they are not cheap

Poor quality

Value For Money8%−0.04

Great product, just wish they were a bit more affordable

Not worth the money at all

Way overpriced for what it is

Material Quality3%

Materials feel a little cheap for the price

Really flimsy and poor quality materials

poor quality materials

Love

Frame Quality29%−0.09

These are lovely frames

Good frame

Great frames

Quality-Overall9%+0.33

Fantastic quality

Decent product

Really pleased, looks great

Gifting Purpose8%+1.16

A gift

Birthday present

A gift for my daughter

Value For Money6%−0.04

Great price

Great value

worth it

Ease Of Use5%+1.05

Pretty easy to use and looks great

easy to do

turns out to be easy once you know. removing the metal bits completely

Return

0.7% Return rate 42% Fixable by listing

Frame Quality36%█▅▆▇▄▄

Frame broke on first use

MISREPRESENTED AND RUBBISH FRAME

Add to that the frame is cheap/nasty so not worth the money

Size-Overall33%▄▆▄▄█▇

Will not fit

First of all, despite another reviewer saying they're too small for the intended yse, they aren't, as you can see from the accomanying picture

its a bit tight

Defective Material/Parts5%▁▅█▁██
Advertised Vs Actual Product5%▆▁▁█▅▅

a legit company would have rectified the issue or changed its advertising. product description

The insert for a 7 vinyl record is not included as the picture suggests

Quality-Overall4%▁▅▁█▅▂

The frames are made of cheap

Just expected better quality as they are not cheap

Poor quality

FAQ

Common Vinyl Frame questions

Answered from the same tracked data.