Vinyl Cutter
FailBuyers convert on only 1.1% of searches, so Vinyl Cutter is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £142K/yr86K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 42 sellers
Flapen Score
Vinyl Cutter against its category
The dotted line is the Home & Garden average. Past it, Vinyl Cutter is stronger. Inside it, weaker.
Market
The Vinyl Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vinyl Cutter 86K times last year and spent an estimated £142K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £142Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- vinyl cutter27K searches a year
02 · Price
A sale here is worth £148.98.
Listings sell for £148.98 on average, from £3.62 to £480.65. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £148.98 that is £0 to £15K a year per listing.
- Average price
- £148.98above the $15 to $100 sweet spot
- Price range
- £3.62–£480.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£15K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #66 within Scrapbooking & Stamping. It carries 577 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 86%
- Out of stock, average day
- 6.2%
- Average rank
- #66in Scrapbooking & Stamping
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 577per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Vinyl Cutter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Brother ScanNCut CM300 | Smart Cutting Machine | For Paper Card Vinyl | Easy Set Up
- Price
- £154.56
- Rating
- 4.3/5
- Reviews
- 347
- Age
- 2y ago

PixMax 720mm Black Vinyl Cutter Plotter Machine with Stand 28 Graphic Sign Maker Built In Optical Eye Decal Cutter Wide Format Large Industrial Business Craft Commercial
- Price
- £190.22
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 13y ago

Likcut S41 Vinyl Cutter with Print Then Cut - AI Smart Sticker Maker
- Price
- £141.99
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy Pink
- Price
- £92.72
- Rating
- 4.2/5
- Reviews
- 304
- Age
- 1y ago
Trending
90-day click momentum
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Likcut S41 Vinyl Cutter with Print Then Cut - AI Smart Sticker Maker
- Price
- £141.99
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago

Creawonder CR2 Vinyl Cutter Machine Essential Starter Iron-On Bundle Smart Cutting Machine for DIY Vinyl HTV Cardstock Paper Crafts and Home Decor Apparel and Decals
- Price
- £152.25
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Newest
by launch date
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago

Likcut S41 Vinyl Cutter with Print Then Cut - AI Smart Sticker Maker
- Price
- £141.99
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
42
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
12%
- Cricut31%
- LIKCUT18%
- PixMax18%
- Brother13%
- Monster Shop5%
- JOYVOX3%
- Open — no brand owns it (9 brands, 12%)
Demand
Vinyl Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vinyl Cutter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vinyl cutter27K/yr
- vinyl cutter machine18K/yr
- cutting machine10K/yr
- vinyl printer and cutter7K/yr
- vinyl cutting machine9K/yr
- plotter5K/yr
- stencil cutter machine3K/yr
- vinyl machine3K/yr
- cutting machines for crafting3K/yr
Reviews and returns
What reviews say buyers love and hate about Vinyl Cutter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Feels very cheap
not really good enough for me
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
often crashing or not working at all
doesn't work
which lacks even the most basic plotting functions
Broke on first use
I don't expect it to last for a very long time
stopped working after 10 months
Not the most powerful
Quite flimsy
Not robust
Love
Excellent Product
The cut quality is great
still feels well made and reliable
Amazing value
Good for the price
Great value
Very good use every day
Easy to Use
Easy to store
Exactly as described
Just right for the jobs that needed doing
does the job
What's to say - it's a perfectly adequate paper trimmer - great for most jobs
Brilliant for cutting paper and Acetate
Great paper cutter
Return
1.4% Return rate 14% Fixable by listing
often crashing or not working at all
doesn't work
which lacks even the most basic plotting functions
I ordered the wrong size
Small
This is small
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vinyl Cutter questions
Answered from the same tracked data.









