vintage union jack bunting
Skip itA small market ($747/yr) — this niche doesn't clear our bar today.
Growth
Incredible+142.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great254.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£747£747/yr · 1K searches
Price range
Bad£3.21–£11.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vintage union jack bunting is a £747/yr Amazon United Kingdom market (1K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vintage union jack bunting market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £855–£2K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #868
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 7.7%
- Avg brand age
- 48 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
12%
- Hazy Blue23%
- ASVP Shop17%
- G2PLUS17%
- Lotnery13%
- iuiiaii11%
- pinkblume8%
- Open — no brand owns it (2 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +142.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 25.2×
Top vintage union jack bunting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hazy Blue 5 Metre Vintage British Union Jack Bunting Flags Retro 100% Cotton Double Sided Fabric Party Decoration VE Day
Hazy Blue£7.894.7★129 rev
ASVP Shop Vintage British Union Jack Textile Flag Cloth Fabric Bunting Retro Banner UK (5 m Red Blue White)
ASVP Shop£11.524.6★571 rev
G2PLUS 6M Vintage Fabric Union Jack Bunting Banner - 12PCS Double Sided Kings Coronation Bunting Cotton - 17x25CM Large Kings Coronation Decorations for King Charles Coronation Decoration
G2PLUS£9.674.5★30 rev
Lotnery 5 Meter Double Sided Union Jack Bunting with 10 Flags - Vintage Style Cotton Fabric Triangle Pennants for Kings Coronation Birthday Parties Olympics Weddings & British Celebration Decor
Lotnery£6.254.5★12 rev
5 M Double Sided British Flag Bunting Outdoor England Bunting Fabric Buntings British Flags United Kingdom Flags Decoration Suitable For Birthday Parties British Celebration Weddings Decor
iuiiaii£7.694.6★4 rev
Newest
by launch date
33Ft Vintage Union Jack Burlap Banner British UK Triangle Flag Party Decorations Retro Fabric United Kingdom Pennant Bunting for Football World Cup Kings Coronation VE Day Sports Royal Street Party
pinkblume£11.7610 rev
5 M Double Sided British Flag Bunting Outdoor England Bunting Fabric Buntings British Flags United Kingdom Flags Decoration Suitable For Birthday Parties British Celebration Weddings Decor
iuiiaii£7.694 rev
Lotnery 5 Meter Double Sided Union Jack Bunting with 10 Flags - Vintage Style Cotton Fabric Triangle Pennants for Kings Coronation Birthday Parties Olympics Weddings & British Celebration Decor
Lotnery£6.2512 rev
G2PLUS 6M Vintage Fabric Union Jack Bunting Banner - 12PCS Double Sided Kings Coronation Bunting Cotton - 17x25CM Large Kings Coronation Decorations for King Charles Coronation Decoration
G2PLUS£9.6730 rev
Hazy Blue 5 Metre Vintage British Union Jack Bunting Flags Retro 100% Cotton Double Sided Fabric Party Decoration VE Day
Hazy Blue£7.89129 rev
Trending
90-day click momentum33Ft Vintage Union Jack Burlap Banner British UK Triangle Flag Party Decorations Retro Fabric United Kingdom Pennant Bunting for Football World Cup Kings Coronation VE Day Sports Royal Street Party
pinkblume£11.764.8★
5 M Double Sided British Flag Bunting Outdoor England Bunting Fabric Buntings British Flags United Kingdom Flags Decoration Suitable For Birthday Parties British Celebration Weddings Decor
iuiiaii£7.694.6★
EHC 100% Cotton Double Sided Vintage Style Union Jack Festival Bunting - 5 Meters Approx
EHC£10.434.6★
ASVP Shop Vintage British Union Jack Textile Flag Cloth Fabric Bunting Retro Banner UK (5 m Red Blue White)
ASVP Shop£11.524.6★
Lotnery 5 Meter Double Sided Union Jack Bunting with 10 Flags - Vintage Style Cotton Fabric Triangle Pennants for Kings Coronation Birthday Parties Olympics Weddings & British Celebration Decor
Lotnery£6.254.5★
What buyers say about vintage union jack bunting
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colour”
“well made”
“Unlike cheap plastic alternatives”
“Super value at £6.99”
What buyers complain about
“The flags are spaced a little widely apart”
“but they are more faded than the picture indicates”
Top return reasons
Common questions
- Is vintage union jack bunting profitable to sell on Amazon United Kingdom?
- The niche generates £747/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +142.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the vintage union jack bunting niche?
- 8 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in vintage union jack bunting?
- Top complaints mined from reviews: Size-Overall, Color. The return rate is 0.9%.
- When does demand for vintage union jack bunting peak?
- Demand peaks in Apr–May; the busiest month runs 25.2× the quietest.
- What does it cost to enter the vintage union jack bunting niche?
- Listings span £3.21–£11.76; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.