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Vintage Union Jack Bunting

Fail

Shoppers spend an estimated $747 a year here, so Vintage Union Jack Bunting is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£747/yr1K searches / yr
90-day growth
+142.9%search demand this quarter
Competition
80%top-5 click share · 8 brands · 12 sellers

Flapen Score

Vintage Union Jack Bunting against its category

The dotted line is the Home & Garden average. Past it, Vintage Union Jack Bunting is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Union Jack Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vintage Union Jack Bunting 1K times last year and spent an estimated £747. The top 5 brands take 80% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +142.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747 a year.

Searches, last 12 months
1K
Growth, 90 days vs prior 90
+142.9%
Conversion, latest week
7.7%
Market size, estimated
£747a year
Peak month
May25.2× the quietest month
Top search term
vintage union jack bunting1K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £3.21 to £11.76. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £8.55 that is £0 to £855 a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£3.21–£11.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£855
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #868 within Garden Décor. It carries 255 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
7.7%
Average rank
#868in Garden Décor
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vintage Union Jack Bunting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£75£149£224£2991101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

12%

  • Hazy Blue23%
  • ASVP Shop17%
  • G2PLUS17%
  • Lotnery13%
  • iuiiaii11%
  • pinkblume8%
  • Open — no brand owns it (2 brands, 12%)

Demand

Vintage Union Jack Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepDecJanMarAprMayJunAugSepAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 25.2×

Reviews and returns

What reviews say buyers love and hate about Vintage Union Jack Bunting

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
28%of negative reviews mention “Size-Overall”
0.9%of orders come back
“The flags are spaced a little widely apart”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Vintage Union Jack Bunting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data