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Vintage Union Jack Bunting

Fail

Shoppers spend only $747 a year here, so Vintage Union Jack Bunting is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£747/yr1K searches / yr
90-day growth
+142.9%search demand this quarter
Competition
80%top-5 click share · 8 brands · 12 sellers

Flapen Score

Vintage Union Jack Bunting against its category

The dotted line is the Home & Garden average. Past it, Vintage Union Jack Bunting is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Union Jack Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vintage Union Jack Bunting 1K times last year and spent an estimated £747. The top 5 brands take 80% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +142.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747 a year.

Searches, last 12 months
1K
Growth, 90 days vs prior 90
+142.9%
Conversion, latest week
7.7%
Market size, estimated
£747a year
Peak month
May25.2× the quietest month
Top search term
vintage union jack bunting1K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £3.21 to £11.76. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £8.55 that is £0 to £855 a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£3.21–£11.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£855
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #868 within Garden Décor. It carries 255 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
7.7%
Average rank
#868in Garden Décor
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vintage Union Jack Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£75£149£224£2991101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

12%

  • Hazy Blue23%
  • ASVP Shop17%
  • G2PLUS17%
  • Lotnery13%
  • iuiiaii11%
  • pinkblume8%
  • Open — no brand owns it (2 brands, 12%)

Demand

Vintage Union Jack Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepDecJanMarAprMayJunAugSepAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 25.2×

Reviews and returns

What reviews say buyers love and hate about Vintage Union Jack Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%

The flags are spaced a little widely apart

the size is slightly larger than most

Color17%−0.24

but they are more faded than the picture indicates

More faded than picture

Love

Color43%−0.24

Love the colour

vibrancy of the colours is outstanding

the colours are very rich

Quality-Overall30%+1.92

well made

Good quality

I thought the quality was excellent

Material Quality10%+2.98

Unlike cheap plastic alternatives

fabric-based decoration that brings a nostalgic

The quality of the material used to make these flags is impressive

Value For Money3%−0.06

Super value at £6.99

Great value bunting

Return

0.9% Return rate 100% Fixable by listing

Color83%▁▁▅▁█▁

but they are more faded than the picture indicates

More faded than picture

Advertised Vs Actual Product17%▁▁█▁▁▁

FAQ

Common Vintage Union Jack Bunting questions

Answered from the same tracked data.