Vintage Christmas Decorations
MaybeReturns run at only 1.4% of orders. But shoppers spend only $12K a year here, so Vintage Christmas Decorations is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £12K/yr278K searches / yr
- 90-day growth
- +89.6%search demand this quarter
- Competition
- 51%top-5 click share · 26 brands · 52 sellers
Flapen Score
Vintage Christmas Decorations against its category
The dotted line is the Home & Garden average. Past it, Vintage Christmas Decorations is stronger. Inside it, weaker.
Market
The Vintage Christmas Decorations market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vintage Christmas Decorations 278K times last year and spent an estimated £12K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +89.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 278K
- Growth, 90 days vs prior 90
- +89.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £12Ka year
- Peak month
- November118.4× the quietest month
- Top search term
- vintage christmas decorations102K searches a year
02 · Price
A sale here is worth £11.60.
Listings sell for £11.60 on average, from £2.34 to £30.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.60 that is £0 to £1K a year per listing.
- Average price
- £11.60under the $15 to $100 sweet spot
- Price range
- £2.34–£30.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #1,137 within Seasonal Décor. It carries 419 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 91%
- Out of stock, average day
- 35.4%
- Average rank
- #1,137in Seasonal Décor
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 419per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Vintage Christmas Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dzpuhuojz 46 Pcs Christmas Victorian Style Wood Ornaments Decorations
- Price
- £8.29
- Rating
- 3.9/5
- Reviews
- 229
- Age
- 3y ago
Indianshelf 25 Piece Handcrafted Glass Vintage Ornaments with Gift Box- Vintage Christmas Tree Ornaments Set- Distress Mini Xmas Decor - Unique Retro Christmas Decorations Bulk Reusable Holiday Decor
- Price
- £24.18
- Rating
- 4.6/5
- Reviews
- 1,532
- Age
- 5y ago
Heaven Sends Set of 6 Colourful Traditional Baubles
- Price
- £13.71
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 6y ago
UCLEVER 15pcs Christmas Vintage Banner Bunting Decorations - Merry Christmas Banner Indoor for Holiday Home Office Party Fireplace Supplies
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 2y ago
The Christmas Workshop Set of 14 Christmas Baubles/Various Festive Designs/Gift Boxed Christmas Tree Decorations / 7.5cm Diameter Baubles (Red & Green Classic Santa)
- Price
- £14.23
- Rating
- 4.7/5
- Reviews
- 1,313
- Age
- 11y ago
Trending
90-day click momentum
May You Never Be Too Grown Up Christmas Eve Metal Sign Vintage Santa Sleigh Aluminum Wall Decor for Living Room Fireplace Mantel Entryway Holiday Wall Display 12x8 Inches (26080)
- Price
- £8.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Magnetic Stickers Christmas Tree Decorations Xmas Themed Fridge Magnets Sticker Decoration include Reindeer Santa Claus Gift Box Home Decor for Indoors Outdoor Metal Door Mailbox Car
- Price
- £7.26
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago
IndianShelf 12 Retro Vintage Unique Large Christmas Ornaments Multi Glass Christmas Balls for Christmas Tree Halloween New Year Valentine Day Holidays Event & Wedding Party Decor- 2
- Price
- £20.63
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 2y ago
4Pcs Christmas Foil Garland Christmas Ceiling Decorations Hanging Decorations Garland for Christmas New Year Birthday Party Wedding Party Valentines Day Party Supplies
- Price
- £6.74
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 2y ago
THE TWIDDLERS 2 Wooden Nutcracker Soldiers 30cm Christmas Decorations
- Price
- £14.19
- Rating
- 4.7/5
- Reviews
- 2,161
- Age
- 6y ago
Newest
by launch dateMay You Never Be Too Grown Up Christmas Eve Metal Sign Vintage Santa Sleigh Aluminum Wall Decor for Living Room Fireplace Mantel Entryway Holiday Wall Display 12x8 Inches (26080)
- Price
- £8.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
12Pcs Christmas Tree Ornaments Vintage Mini Glass Baubles with Rope Hanging Christmas Ornaments for Xmas Tree Party Decorations.
- Price
- £10.50
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 9mo ago
Mini Santa Claus Christmas Tree Ornaments 12Pcs 5CM Christmas Santa Doll Decoration Xmas Christmass Tree Hanging Gifts Home Doors Windows Decors Christmass Holiday Party Gift Favors
- Price
- £3.03
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 10mo ago
Magnetic Stickers Christmas Tree Decorations Xmas Themed Fridge Magnets Sticker Decoration include Reindeer Santa Claus Gift Box Home Decor for Indoors Outdoor Metal Door Mailbox Car
- Price
- £7.26
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago
8Pcs Christmas Ceiling Decorations Christmas Hanging Decorations 9ft Ch/ristmas Foil Garland Festive Xmas Ceiling Hanging D/ecorations Ch/ristmas Decorations Swirls for New Year Holiday Party Supplies
- Price
- £3.78
- Rating
- 3.6/5
- Reviews
- 126
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
52
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
51%
Top 20: 87%
Open market
36%
- IndianShelf17%
- Heaven Sends16%
- Dzpuhuojz14%
- UCLEVER6%
- The Christmas Workshop6%
- Itsy Bitsy Party Co5%
Demand
Vintage Christmas Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 118.4×
Search terms
Top Vintage Christmas Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vintage christmas decorations102K/yr
- traditional christmas decorations48K/yr
- vintage christmas20K/yr
- vintage christmas baubles26K/yr
- vintage christmas tree decorations13K/yr
- 80s christmas tree decorations7K/yr
- retro christmas tree decorations11K/yr
- victorian christmas decorations11K/yr
- vintage baubles15K/yr
- retro christmas baubles9K/yr
Reviews and returns
What reviews say buyers love and hate about Vintage Christmas Decorations
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Very small
A little smaller than expected
broke before use
Not very strong some were damaged
Love
Beautifully made
Good quality sign with a warm festive feel
Really good quality
Great value for money
Great value
Good value
Lovely colours
Lovey cute coloured santas
The colours have been rendered nicely
Great led lights
Very pretty lights
Just like the ones we used to know
just as is shown on the images above
Return
1.4% Return rate 67% Fixable by listing
Too small
Very small
A little smaller than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vintage Christmas Decorations questions
Answered from the same tracked data.