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Vines

prices mostly outside the sweet spot ($4.13–$13.30) — Vines doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 43Growth 29Conversion 65Competition 31Returns 95Price range 0Avg price 21Brand share 46Review moat 25Quality gap 83
This niche Category average

Is Vines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vines is a £224K/yr Amazon United Kingdom market (510K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.

Vines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 5.8% of searches end in a purchase.

£224K

revenue / yr

Units sold / yr40K
Search volume / yr+3.4%510K
Conversion rate5.8%
Avg price£7.53

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 22
Top-5 product click share66%
Open market23%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews4,861

Top Vines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£45K£67K£90K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • CQURE35%
  • HanYun17%
  • Matissa12%
  • OWill7%
  • RECUTMS6%
  • Apexrizon5%

Vines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume510KCVR5.8%Products18Brands14Top 5 Brands77%OOS Rate9.7%Rating4.2★Reviews4,861Avg BSR#84
13K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Vines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fake ivy68K/yr
  • vines85K/yr
  • ivy61K/yr
  • ivy garland57K/yr
  • artificial ivy38K/yr
  • fake leaves47K/yr
  • fake vines41K/yr
  • artificial vines14K/yr
  • vine15K/yr
  • vines for bedroom aesthetic19K/yr

What reviews say buyers love and hate about Vines

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money29%

Worth the price

Quality-Overall16%

Great Quality Vines

Advertised Vs Actual Product13%

The were as advertised

Ease Of Use10%

Is easy enough to use

Display-Overall6%

got alot of compliments when I used it as part of a product display

What buyers complain about

82% of reviews
Smell23%

Fish smell

Quality-Overall17%

Not very good quality and arrived bent

Strength8%

Not as sturdy

Material Quality7%

the plastic has eroded somewhat so as i put them back up they snapping

Value For Money6%

Not worth the £10

Vines return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
34%
2Size-Overall
14%
3Smell
11%
4Advertised Vs Actual Product
8%
5Thin
6%

Common Vines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vines 47/100 on Amazon United Kingdom — Skip it. The niche generates £224K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.
Search demand for Vines on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.