Is vines profitable to sell on Amazon United Kingdom?

The niche generates £224K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (47/100).

How competitive is the vines niche?

14 brands and 22 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in vines?

Top complaints mined from reviews: Smell, Quality-Overall, Strength. The return rate is 1.0%.

When does demand for vines peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the vines niche?

Listings span £4.13–£13.30; the average listing price is £7.53 (sweet spot $15–$100). The average incumbent carries 4,861 reviews — the moat a new listing must climb.

vines

Skip it

Prices mostly outside the sweet spot ($4.13–$13.30) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay£224K

£224K/yr · 510K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,861.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.53

avg listing price — sweet spot $15–$100

Price range

Bad£4.13–£13.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, vines is a £224K/yr Amazon United Kingdom market (510K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

vines market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £226K–£301K; units × avg price
Conversion rate: 5.8%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 9.7%
Avg brand age: 31 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

CQURE35%
HanYun17%
Matissa12%
OWill7%
RECUTMS6%
Apexrizon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top vines search terms

fake ivy68K/yr +23.5%5.2% conv.
vines85K/yr -13.0%3.5% conv.
ivy61K/yr +6.1%4.4% conv.
ivy garland57K/yr +8.4%5.7% conv.
artificial ivy38K/yr +34.0%3.4% conv.
fake leaves47K/yr -14.3%1.3% conv.
fake vines41K/yr -3.8%2.8% conv.
artificial vines14K/yr +3.5%1.9% conv.
vine15K/yr -8.0%1.8% conv.
vines for bedroom aesthetic19K/yr -21.3%2.5% conv.

All search terms

Top vines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CQURE 12Pcs 84Ft Artificial Ivy Garland Ivy Garland Fake Vines UV Resistant Green Leaves Fake Plants Hanging Vines for Wedding Party Garden Wall Room Decor

CQURE£8.174.3★19,667 rev

84 FT Artificial Ivy 12 Pack Ivy Vine Garland Ivy Leaves Greenery Garlands Clip Hanging Fake Leaf Plants Faux Green Flowers Decor Home Kitchen Garden Office Wedding Wall

HanYun£5.704.5★147 rev

Matissa 21FT fake Ivy garlands Artificial room plant leaves Decorations Fake Vine Wedding Party Garden Home

Matissa£4.134.2★161 rev

Owill 3 pack Artificial Fake Vine 21Ft Fake Ivy Fake Plants Green Leaves Hanging Vine Plant Vine Decoration for Home Kitchen Garden Office Wedding Wall

OWill£4.714.0★720 rev

CQURE Artificial Ivy Garland Fake Vines for Room Decor Fake Ivy UV Resistant Green Leaves Fake Plants Hanging Vines for Wedding Party Garden Wall Bedroom Decor 5 Pcs

CQURE£6.474.3★19,667 rev

Newest

by launch date

BELICOO 158 FT Fake Ivy Vines 16 Pack Artificial Ivy Garlands with 4 Pack Fake Pothos Artificial Hanging Plants Green Leaves for Indoors Outdoor Garden Wedding Party Patio Wall Room Decor (20)

BELICOO£9.9920 rev

6mo ago

Apexrizon Fake Ivy 8 Pack 56FT Artificial Plants Indoor Outdoor Fake Plants Green Leaves Hanging Plant Fake Vines for Wedding Party Garden Bedroom Wall Decoration

Apexrizon£7.4142 rev

7mo ago

84 FT Artificial Ivy 12 Pack Ivy Vine Garland Ivy Leaves Greenery Garlands Clip Hanging Fake Leaf Plants Faux Green Flowers Decor Home Kitchen Garden Office Wedding Wall

HanYun£5.70147 rev

1y ago

YAHUAA 12 Pack 85 Feet Fake Ivy Leaves Artificial Ivy Garland Greenery Garlands Hanging Plant Vine for Wedding Party Room Astethic Stuff Decor Artificial Ivy Garland

YAHUAA£5.991,408 rev

2y ago

2 pack 6.56Ft Artificial Ivy Leaf Garland with 20 LED Fairy String Lights Fake Green Leaves Hanging Vine Faux Flowers Decoration for Indoor Outdoor Kitchen Garden Office Wedding Wall

HanYun£6.3985 rev

3y ago

What buyers say about vines

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Worth the price”

Quality-Overall16%

“Great Quality Vines”

Advertised Vs Actual Product13%

“The were as advertised”

Ease Of Use10%

“Is easy enough to use”

Display-Overall6%

“got alot of compliments when I used it as part of a product display”

Color4%

“Good colour, easy to use after I had separated them”

Strength4%

“they seemed to stay pretty sturdy without anything coming off”

Design-Overall2%

“decent pieces of decor”

Size-Overall2%

“Perfect size for what I was going for”

Durability2%

“Has lasted well”

What buyers complain about

Smell23%

“Fish smell”

Quality-Overall17%

“Not very good quality and arrived bent”

Strength8%

“Not as sturdy”

Material Quality7%

“the plastic has eroded somewhat so as i put them back up they snapping”

Value For Money6%

“Not worth the £10”

Size-Overall5%

“also very small”

Advertised Vs Actual Product5%

“I thought it was misleading stating packs”

Thickness4%

“Not very thick”

Color3%

“The only downside is the colour of the stalks”

Durability3%

“Not durable”

Top return reasons

Quality-Overall34%

Size-Overall14%

Smell11%

Advertised Vs Actual Product8%

Thin6%

Strength5%