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Vines

Fail

Prices span $4.13–$13.30, mostly outside the sweet spot, so Vines is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£224K/yr510K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
66%top-5 click share · 14 brands · 22 sellers

Flapen Score

Vines against its category

The dotted line is the Home & Garden average. Past it, Vines is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vines 510K times last year and spent an estimated £224K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
5.8%
Market size, estimated
£224Ka year
Peak month
October1.5× the quietest month
Top search term
fake ivy68K searches a year

02 · Price

A sale here is worth £7.53.

Listings sell for £7.53 on average, from £4.13 to £13.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.53 that is £11K to £15K a year per listing.

Average price
£7.53under the $15 to $100 sweet spot
Price range
£4.13–£13.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #84 within Artificial Flora. It carries 4,861 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#84in Artificial Flora
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,861per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Vines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£90K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • CQURE35%
  • HanYun17%
  • Matissa12%
  • OWill7%
  • RECUTMS6%
  • Apexrizon5%

Demand

Vines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake ivy68K/yr
  • vines85K/yr
  • ivy61K/yr
  • ivy garland57K/yr
  • artificial ivy38K/yr
  • fake leaves47K/yr
  • fake vines41K/yr
  • artificial vines14K/yr
  • vine15K/yr
  • vines for bedroom aesthetic19K/yr

Reviews and returns

What reviews say buyers love and hate about Vines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.12

Fish smell

They SMELL AWFUL

smelled like fish so I had to wash them in soapy water

Quality-Overall17%−0.06

Not very good quality and arrived bent

Absolutely rubbish

Poor quality

Strength8%−0.10

Not as sturdy

Flimsy

The leaves look weak

Material Quality7%−0.11

the plastic has eroded somewhat so as i put them back up they snapping

Plastic ivy

Value For Money6%+2.20

Not worth the £10

You would expect 20 times this for the money

Bad waste of money

Love

Value For Money29%+2.20

Worth the price

Good value

Value for money

Quality-Overall16%−0.06

Great Quality Vines

Apart from that no other complaints

Great quality

Advertised Vs Actual Product13%+0.09

The were as advertised

Just what I wanted

It was exactly what I wanted

Ease Of Use10%+1.44

Is easy enough to use

it was simple to hang them up without any hassle

Perfect for my uses

Display-Overall6%+0.86

got alot of compliments when I used it as part of a product display

Looks good on outside screen

Return

1.0% Return rate 29% Fixable by listing

Quality-Overall34%▇█▅▇▇▄

Not very good quality and arrived bent

Absolutely rubbish

Poor quality

Size-Overall14%▂▆▅▄▇█

also very small

Smaller than expected

Smell11%▄█▆▅▅▃

Fish smell

They SMELL AWFUL

smelled like fish so I had to wash them in soapy water

Advertised Vs Actual Product8%▅▃▆▅▃█

I thought it was misleading stating packs

Volume not as written in product description

Thin6%█▁▅▅▄▄

FAQ

Common Vines questions

Answered from the same tracked data.