Viners Cutlery Set
brand-locked demand (top 5 brands take 100% of clicks) — Viners Cutlery Set doesn't clear our bar today.
Flapen Score
Is Viners Cutlery Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Viners Cutlery Set is a £112K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Viners Cutlery Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 2.6% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Viners Cutlery Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Viners Tabac Cutlery Set | 18/0 Stainless Steel | Set of 16 Pieces | Silver Mirror Finish | Serves 4 | Dishwasher Safe | Gift Box
- Price
- £17.50
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 13y ago
Viners Everyday Glisten Cutlery Set | 18/0 Stainless Steel | 16 Pieces | Serves 4 | Hammered Square Edge Handles | Mirror Polish
- Price
- £12.26
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 6y ago
Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago
Viners Glamour 24 Piece Cutlery Set | 18.0 Stainless Steel | Hammered Texture with Mirror Polish | Serves 6 | Dishwasher Safe
- Price
- £29.71
- Rating
- 4.7/5
- Reviews
- 548
- Age
- 11y ago
Viners Tabac Cutlery Set | 18/0 Stainless Steel | Set of 26 Pieces | Silver Mirror Finish | Serves 6 | Dishwasher Safe | Gift Box
- Price
- £31.67
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 12y ago
Trending
90-day click momentum
ZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 4mo ago
Viners Tabac 16 Piece Stainless Steel Cutlery Set Plus 4 Free Teaspoons and 4 Free Soup Spoons
- Price
- £20.58
- Rating
- 4.4/5
- Reviews
- 658
- Age
- 10y ago
Viners Everyday Purity Cutlery Set | 18/0 Stainless Steel | Set of 16 Pieces | Silver Mirror Finish | Serves 4 | Dishwasher Safe | Gift Box
- Price
- £17.99
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 6y ago
Amefa ECLAT Kaleidoscope 24 Piece Coloured Cutlery Set for 6 Stainless Steel Knives Forks Spoons Multi-Colour Handles Dishwasher Safe
- Price
- £22.29
- Rating
- 4.6/5
- Reviews
- 651
- Age
- 12y ago
Amefa Monogram Sure 16 Piece Cutlery Set for 4 Fine Quality Stainless Steel Polished Finish Dishwasher Safe 25 Year Guarantee
- Price
- £12.71
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 19y ago
Newest
by launch dateZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 4mo ago
Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago
Viners Sardinia 20 Piece Cutlery Set |18/0 Stainless Steel | Square Handles | Serves 4 + 4 Steak Knives | Dishwasher Safe
- Price
- £17.76
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago
Viners Windsor 18/0 16 PCE Cutlery Set Giftbox
- Price
- £19.19
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 3y ago
Viners Everyday Purity Cutlery Set |18/0 Stainless Steel | Set of 24 Pieces | Silver Mirror Finish | Serves 6 | Dishwasher Safe | Gift Box
- Price
- £20.55
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- Viners96%
- Amefa4%
- ZBXSNK1%
Viners Cutlery Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Top Viners Cutlery Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- viners cutlery set101K/yr
- viners cutlery33K/yr
- cutlery set viners10K/yr
- amefa cutlery8K/yr
- amefa cutlery set7K/yr
- oneida cutlery4K/yr
What reviews say buyers love and hate about Viners Cutlery Set
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good quality”
“Value for money”
“Nice balanced comfy weight”
“they are not flimsy”
“durable in the hand”
What buyers complain about
73% of reviews“Rust”
“Not as good as expected”
“Frustrating considering the price”
“Flimsy”
“You smell and taste them”
Viners Cutlery Set return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Viners Cutlery Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
