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Viners Cutlery Set

Fail

The top 5 brands take 100% of clicks, so Viners Cutlery Set is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£112K/yr163K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
58%top-5 click share · 3 brands · 30 sellers

Flapen Score

Viners Cutlery Set against its category

The dotted line is the Home & Garden average. Past it, Viners Cutlery Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viners Cutlery Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viners Cutlery Set 163K times last year and spent an estimated £112K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
2.6%
Market size, estimated
£112Ka year
Peak month
December2.8× the quietest month
Top search term
viners cutlery set101K searches a year

02 · Price

A sale here is worth £25.75.

Listings sell for £25.75 on average, from £12.26 to £91.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.75 that is £3K to £6K a year per listing.

Average price
£25.75inside the $15 to $100 sweet spot
Price range
£12.26–£91.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #158 within Cutlery. It carries 342 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
90%
Out of stock, average day
8.0%
Average rank
#158in Cutlery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Viners Cutlery Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Viners96%
  • Amefa4%
  • ZBXSNK1%

Demand

Viners Cutlery Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Viners Cutlery Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viners cutlery set101K/yr
  • viners cutlery33K/yr
  • cutlery set viners10K/yr
  • amefa cutlery8K/yr
  • amefa cutlery set7K/yr
  • oneida cutlery4K/yr

Reviews and returns

What reviews say buyers love and hate about Viners Cutlery Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes25%−0.18

Rust

Rusty in less than a week

they are rusting already

Quality-Overall10%+3.00

Not as good as expected

Not great quality

Rubbish

Value For Money8%+0.94

Frustrating considering the price

A complete waste of money

Waste of money

Strength7%

Flimsy

Thin and useless

Smell5%−0.04

You smell and taste them

Love

Quality-Overall40%+3.00

Good quality

Beautiful high quality set

No change in quality

Value For Money18%+0.94

Value for money

Great value

Excellent price

Weight Light7%−0.06

Nice balanced comfy weight

It does not feel overly light or flimsy

are fairly lightweight which is ideal for us

Strength6%

they are not flimsy

The solid structure feels firm

very sturdy

Durability6%−0.04

durable in the hand

Good for everyday

they have held up really well

Return

1.5% Return rate 26% Fixable by listing

Quality-Overall31%▄▃▄█▄▄

Not as good as expected

Not great quality

Rubbish

Size-Overall14%▃▇█▃▄▃
Rusts/Corrodes9%▅▄█▄▁▄

Rust

Rusty in less than a week

they are rusting already

Weight Light7%▆▃█▅██

seem a bit lighter weight than the older ones for some reason

Much Too Light

Strength6%▃▂▁▁▅█

Flimsy

Thin and useless

FAQ

Common Viners Cutlery Set questions

Answered from the same tracked data.