Is viners cutlery set profitable to sell on Amazon United Kingdom?

The niche generates £112K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).

How competitive is the viners cutlery set niche?

3 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in viners cutlery set?

Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Value For Money. The return rate is 1.5%.

When does demand for viners cutlery set peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the viners cutlery set niche?

Listings span £12.26–£91.37; the average listing price is £25.75 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.

viners cutlery set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£25.75

avg listing price — sweet spot $15–$100

Price range

Great£12.26–£91.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great342

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£112K

£112K/yr · 163K searches

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, viners cutlery set is a £112K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

viners cutlery set market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £103K–£129K; units × avg price
Conversion rate: 2.6%
Avg BSR: #158
Page quality: 0%
Prime: 90%
Sponsored: 48%
Out of stock: 8.0%
Avg brand age: 55 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

Viners96%
Amefa4%
ZBXSNK1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top viners cutlery set search terms

viners cutlery set101K/yr -12.8%2.2% conv.
viners cutlery33K/yr -22.2%1.7% conv.
cutlery set viners10K/yr +22.4%3.5% conv.
amefa cutlery8K/yr +2.3%0.8% conv.
amefa cutlery set7K/yr -32.6%0.8% conv.
oneida cutlery4K/yr -11.3%0.0% conv.

All search terms

Top viners cutlery set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viners£17.504.5★609 rev

Viners£12.264.7★301 rev

Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe

Viners£16.384.6★113 rev

Viners Glamour 24 Piece Cutlery Set | 18.0 Stainless Steel | Hammered Texture with Mirror Polish | Serves 6 | Dishwasher Safe

Viners£29.714.7★548 rev

Viners£31.674.5★609 rev

Newest

by launch date

ZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen

ZBXSNK£18.238 rev

4mo ago

Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe

Viners£16.38113 rev

10mo ago

Viners Sardinia 20 Piece Cutlery Set |18/0 Stainless Steel | Square Handles | Serves 4 + 4 Steak Knives | Dishwasher Safe

Viners£17.76113 rev

10mo ago

Viners Windsor 18/0 16 PCE Cutlery Set Giftbox

Viners£19.1931 rev

3y ago

Viners£20.55178 rev

3y ago

What buyers say about viners cutlery set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Good quality”

Value For Money18%

“Value for money”

Weight Light7%

“Nice balanced comfy weight”

Strength6%

“they are not flimsy”

Durability6%

“durable in the hand”

Design-Overall4%

“Sturdy and attractive design”

Advertised Vs Actual Product2%

“As advertised”

Color2%

“fantastic bright colourful love them”

Comfort-Overall1%

“Looks great and feels good when using them”

Sharpness1%

“knives very sharp”

What buyers complain about

Rusts/Corrodes25%

“Rust”

Quality-Overall10%

“Not as good as expected”

Value For Money8%

“Frustrating considering the price”

Strength7%

“Flimsy”

Smell5%

“You smell and taste them”

Durability5%

“No Continuity”

Weight Light4%

“seem a bit lighter weight than the older ones for some reason”

Shape/Style3%

“Shape of table spoons are too curved”

Sharpness3%

“plus Ive never seen knives as dull as these ones”

Ease Of Use3%

“getting them out of the packaging was very difficult because I have problems with my hands”

Top return reasons

Quality-Overall31%

Size-Overall14%

Rusts/Corrodes9%

Weight Light7%

Strength6%

Shape/Style5%

Compatibility-Overall4%

Advertised Vs Actual Product3%

Design-Overall3%

Thin3%

Common questions

Is viners cutlery set profitable to sell on Amazon United Kingdom?: The niche generates £112K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).
How competitive is the viners cutlery set niche?: 3 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in viners cutlery set?: Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Value For Money. The return rate is 1.5%.
When does demand for viners cutlery set peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the viners cutlery set niche?: Listings span £12.26–£91.37; the average listing price is £25.75 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.