Viners Cutlery Set
FailThe top 5 brands take 100% of clicks, so Viners Cutlery Set is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £112K/yr163K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 30 sellers
Flapen Score
Viners Cutlery Set against its category
The dotted line is the Home & Garden average. Past it, Viners Cutlery Set is stronger. Inside it, weaker.
Market
The Viners Cutlery Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Viners Cutlery Set 163K times last year and spent an estimated £112K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £112Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- viners cutlery set101K searches a year
02 · Price
A sale here is worth £25.75.
Listings sell for £25.75 on average, from £12.26 to £91.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.75 that is £3K to £6K a year per listing.
- Average price
- £25.75inside the $15 to $100 sweet spot
- Price range
- £12.26–£91.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #158 within Cutlery. It carries 342 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 90%
- Out of stock, average day
- 8.0%
- Average rank
- #158in Cutlery
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 342per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Viners Cutlery Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Viners Tabac Cutlery Set | 18/0 Stainless Steel | Set of 16 Pieces | Silver Mirror Finish | Serves 4 | Dishwasher Safe | Gift Box
- Price
- £17.50
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 13y ago

Viners Everyday Glisten Cutlery Set | 18/0 Stainless Steel | 16 Pieces | Serves 4 | Hammered Square Edge Handles | Mirror Polish
- Price
- £12.26
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 6y ago

Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago

Viners Glamour 24 Piece Cutlery Set | 18.0 Stainless Steel | Hammered Texture with Mirror Polish | Serves 6 | Dishwasher Safe
- Price
- £29.71
- Rating
- 4.7/5
- Reviews
- 548
- Age
- 11y ago

Viners Tabac Cutlery Set | 18/0 Stainless Steel | Set of 26 Pieces | Silver Mirror Finish | Serves 6 | Dishwasher Safe | Gift Box
- Price
- £31.67
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 12y ago
Trending
90-day click momentum
ZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 4mo ago

Viners Tabac 16 Piece Stainless Steel Cutlery Set Plus 4 Free Teaspoons and 4 Free Soup Spoons
- Price
- £20.58
- Rating
- 4.4/5
- Reviews
- 658
- Age
- 10y ago

Viners Everyday Purity Cutlery Set | 18/0 Stainless Steel | Set of 16 Pieces | Silver Mirror Finish | Serves 4 | Dishwasher Safe | Gift Box
- Price
- £17.99
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 6y ago

Amefa ECLAT Kaleidoscope 24 Piece Coloured Cutlery Set for 6 Stainless Steel Knives Forks Spoons Multi-Colour Handles Dishwasher Safe
- Price
- £22.29
- Rating
- 4.6/5
- Reviews
- 651
- Age
- 12y ago

Amefa Monogram Sure 16 Piece Cutlery Set for 4 Fine Quality Stainless Steel Polished Finish Dishwasher Safe 25 Year Guarantee
- Price
- £12.71
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 19y ago
Newest
by launch date
ZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 4mo ago

Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago

Viners Sardinia 20 Piece Cutlery Set |18/0 Stainless Steel | Square Handles | Serves 4 + 4 Steak Knives | Dishwasher Safe
- Price
- £17.76
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 10mo ago

Viners Windsor 18/0 16 PCE Cutlery Set Giftbox
- Price
- £19.19
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 3y ago

Viners Everyday Purity Cutlery Set |18/0 Stainless Steel | Set of 24 Pieces | Silver Mirror Finish | Serves 6 | Dishwasher Safe | Gift Box
- Price
- £20.55
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- Viners96%
- Amefa4%
- ZBXSNK1%
Demand
Viners Cutlery Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Viners Cutlery Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- viners cutlery set101K/yr
- viners cutlery33K/yr
- cutlery set viners10K/yr
- amefa cutlery8K/yr
- amefa cutlery set7K/yr
- oneida cutlery4K/yr
Reviews and returns
What reviews say buyers love and hate about Viners Cutlery Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rust
Rusty in less than a week
they are rusting already
Not as good as expected
Not great quality
Rubbish
Frustrating considering the price
A complete waste of money
Waste of money
Flimsy
Thin and useless
You smell and taste them
Love
Good quality
Beautiful high quality set
No change in quality
Value for money
Great value
Excellent price
Nice balanced comfy weight
It does not feel overly light or flimsy
are fairly lightweight which is ideal for us
they are not flimsy
The solid structure feels firm
very sturdy
durable in the hand
Good for everyday
they have held up really well
Return
1.5% Return rate 26% Fixable by listing
Not as good as expected
Not great quality
Rubbish
Rust
Rusty in less than a week
they are rusting already
seem a bit lighter weight than the older ones for some reason
Much Too Light
Flimsy
Thin and useless
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Viners Cutlery Set questions
Answered from the same tracked data.









