Village Pottery
FailThe top 5 brands take 100% of clicks, so Village Pottery is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £66K/yr261K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 27%top-5 click share · 4 brands · 57 sellers
Flapen Score
Village Pottery against its category
The dotted line is the Home & Garden average. Past it, Village Pottery is stronger. Inside it, weaker.
Market
The Village Pottery market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Village Pottery 261K times last year and spent an estimated £66K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £66Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- village pottery houses60K searches a year
02 · Price
A sale here is worth £15.39.
Listings sell for £15.39 on average, from £9.34 to £23.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.39 that is £0 to £2K a year per listing.
- Average price
- £15.39inside the $15 to $100 sweet spot
- Price range
- £9.34–£23.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #309 within Candles & Holders. It carries 56 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 72%
- Out of stock, average day
- 1.9%
- Average rank
- #309in Candles & Holders
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 56per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 1 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Village Pottery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shudehill Giftware Village Pottery Shops and Cafe Tealight Houses - Greengrocers Tea Rooms Florist & More (Cafe)
- Price
- £15.54
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Shudehill Giftware Village Pottery Tealight Holder Ceramic House Shop Collection - Flower Shop Tearoom Antique Shop Old Bakery and Sweet Shop All Hand Painted (Tea Shop)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 2y ago

Shudehill Giftware Village Pottery Ceramic Tealight Holder Pretty Garden Floral House Pastel Collection (Flags Blue)
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 2y ago

Shudehill Giftware Village Pottery The Stables Tealight Holder Ceramic Cottage Ornament
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago

Shudehill Giftware Ceramic Village Pottery Navy Porch House Tealight Holder beautiful house-warming gift Home Ornament Candle Holder
- Price
- £16.76
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 3y ago
Trending
90-day click momentum
Shudehill Giftware Village Pottery Heart House Tealight Holder Ceramic Cottage Style Decoration Mini Heart Cottage Pink
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

Shudehill Giftware Village Pottery Thatched Collection Ceramic Tealight Holders Rustic Cottage Ornaments Assorted Designs (L Shape Garden Thatch Tealight)
- Price
- £20.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Shudehill Giftware Village Pottery Heart House Tealight Holder Ceramic Cottage Style Decoration (Mini Heart Cottage Grey)
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

Shudehill Giftware Village Pottery Ceramic Tealight Holder Hand Finished Assorted Designs The Village Collection (Row Of Shops)
- Price
- £22.53
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Shudehill Giftware Village Pottery Ceramic Tealight Holder Cottage Ornament Hand Finished Assorted Designs (Garden Butterfly House Tealight)
- Price
- £17.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Newest
by launch date
Shudehill Giftware Village Pottery Ceramic Tealight Holder Hand Finished Assorted Designs The Village Collection (Row Of Shops)
- Price
- £22.53
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Shudehill Giftware Post Office Ceramic Tealight Holder Hand Finished Village Pottery Cottage Ornament
- Price
- £16.62
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Shudehill Giftware Village Pottery Ceramic Tealight Holder Cottage Ornament Hand Finished Assorted Designs (Garden Butterfly House Tealight)
- Price
- £17.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Shudehill Giftware Village Pottery Thatched Collection Ceramic Tealight Holders Rustic Cottage Ornaments Assorted Designs (L Shape Garden Thatch Tealight)
- Price
- £20.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Shudehill Giftware Village Pottery Heart House Tealight Holder Ceramic Cottage Style Decoration (Mini Heart Cottage Grey)
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
4 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
27%
Top 20: 63%
Open market
0%
- Shudehill Giftware91%
- Village Pottery8%
- East of India1%
- Generic1%
Demand
Village Pottery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Village Pottery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- village pottery houses60K/yr
- shudehill giftware32K/yr
- village pottery45K/yr
- shudehill ceramic houses27K/yr
- house ornament13K/yr
- ceramic houses19K/yr
- ceramic houses ornaments19K/yr
- shudehill8K/yr
- village pottery tea light houses9K/yr
- house ornaments7K/yr
Reviews and returns
What reviews say buyers love and hate about Village Pottery
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed with the size
bigger than I expected
A lot smaller than expected
not mentioned in the description either
always found the price was high
Love
Excellent quality
Good quality glaze
Excellent quality looks fantastic with a led tea light inside
Cute little gift
Delightful gifts
Perfect gift
Beautiful collectables
My friend collects these and loved it
Great collection
Exactly as advertised
As described
Just what I wanted
Good value for money
Good value
Well worth it
Return
1.2% Return rate 60% Fixable by listing
Very disappointed with the size
bigger than I expected
A lot smaller than expected
not mentioned in the description either
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Village Pottery questions
Answered from the same tracked data.









