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Village Pottery

Fail

The top 5 brands take 100% of clicks, so Village Pottery is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£66K/yr261K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
27%top-5 click share · 4 brands · 57 sellers

Flapen Score

Village Pottery against its category

The dotted line is the Home & Garden average. Past it, Village Pottery is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Village Pottery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Village Pottery 261K times last year and spent an estimated £66K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
1.6%
Market size, estimated
£66Ka year
Peak month
December4.4× the quietest month
Top search term
village pottery houses60K searches a year

02 · Price

A sale here is worth £15.39.

Listings sell for £15.39 on average, from £9.34 to £23.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.39 that is £0 to £2K a year per listing.

Average price
£15.39inside the $15 to $100 sweet spot
Price range
£9.34–£23.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #309 within Candles & Holders. It carries 56 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
72%
Out of stock, average day
1.9%
Average rank
#309in Candles & Holders
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
56per listing
Listings tracked
65

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Village Pottery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

27%

Top 20: 63%

Open market

0%

  • Shudehill Giftware91%
  • Village Pottery8%
  • East of India1%
  • Generic1%

Demand

Village Pottery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Village Pottery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • village pottery houses60K/yr
  • shudehill giftware32K/yr
  • village pottery45K/yr
  • shudehill ceramic houses27K/yr
  • house ornament13K/yr
  • ceramic houses19K/yr
  • ceramic houses ornaments19K/yr
  • shudehill8K/yr
  • village pottery tea light houses9K/yr
  • house ornaments7K/yr

Reviews and returns

What reviews say buyers love and hate about Village Pottery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall56%−0.22

Very disappointed with the size

bigger than I expected

A lot smaller than expected

Advertised Vs Actual Product6%+0.47

not mentioned in the description either

Value For Money4%+0.75

always found the price was high

Love

Quality-Overall16%+0.62

Excellent quality

Good quality glaze

Excellent quality looks fantastic with a led tea light inside

Gifting Purpose16%+1.01

Cute little gift

Delightful gifts

Perfect gift

Collectibles14%+1.22

Beautiful collectables

My friend collects these and loved it

Great collection

Advertised Vs Actual Product9%+0.47

Exactly as advertised

As described

Just what I wanted

Value For Money8%+0.75

Good value for money

Good value

Well worth it

Return

1.2% Return rate 60% Fixable by listing

Size-Overall44%▃█▅▆▆▆

Very disappointed with the size

bigger than I expected

A lot smaller than expected

Defective Material/Parts16%▁▂█▄▃▄
Advertised Vs Actual Product6%▄▁▁▄█▁

not mentioned in the description either

Quality-Overall6%▁▄▅▅▃█
Color6%▄█▁▁▄▄

FAQ

Common Village Pottery questions

Answered from the same tracked data.