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Viking Knife

Viking Knife shows a sweet-spot price point ($25.68 avg), but a small market ($12K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 3Growth 81Conversion 12Competition 51Returns 84Price range 89Avg price 95Brand share 75Review moat 70Quality gap 38
This niche Category average

Is Viking Knife profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Viking Knife is a £12K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Viking Knife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +75.1% over the last 90 days and 0.9% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr500
Search volume / yr+75.1%51K
Conversion rate0.9%
Avg price£25.68

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers21 · 24
Top-5 product click share55%
Open market40%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement90%
New entrants (1y)8· 1 succeeded
Avg rating4.5★
Avg reviews712

Top Viking Knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£601£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

24

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

55%

Top 20: 89%

Open market

33%

  • INOMO18%
  • Cookerfy15%
  • Fubinaty11%
  • Huusk8%
  • Matsato8%
  • AIRENA7%

Viking Knife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR0.9%Products30Brands21Top 5 Brands60%OOS Rate15.0%Rating4.5★Reviews712Avg BSR#1,298
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Top Viking Knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • northern knife20K/yr
  • viking knife17K/yr
  • bbq knife6K/yr
  • northern knife uk5K/yr
  • northern knife loki2K/yr
  • loki series - viking knife1K/yr

What reviews say buyers love and hate about Viking Knife

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Sharpness25%

It is very sharp

Quality-Overall24%

Good quality blade

Value For Money11%

Good value for money

Design-Overall4%

The build is beautiful

Grip4%

has a strong grip

What buyers complain about

62% of reviews
Sharpness26%

Not sharp

Quality-Overall8%

Poor quality

Rusts/Corrodes6%

Mine came with quite a bit of rust

Weight Heavy5%

just a tad heavier

Thickness4%

Blade is too thick

Viking Knife return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Sharpness
25%
2Size-Overall
19%
3Quality-Overall
12%
4Weight Heavy
10%
5Handle Quality
8%

Common Viking Knife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Viking Knife 54/100 on Amazon United Kingdom — Worth a look. The niche generates £12K/yr across 30 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved +75.1% over the last 90 days.
Search demand for Viking Knife on Amazon United Kingdom peaks in Jun–Jul–Aug–Oct–Nov–Dec, where the busiest month runs 6.2× the quietest.