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Viking Knife

Maybe

Products sell for $25.68 on average, inside the sweet spot. But shoppers spend only $12K a year here, so Viking Knife is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£12K/yr51K searches / yr
90-day growth
+75.1%search demand this quarter
Competition
55%top-5 click share · 21 brands · 24 sellers

Flapen Score

Viking Knife against its category

The dotted line is the Home & Garden average. Past it, Viking Knife is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viking Knife 51K times last year and spent an estimated £12K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+75.1%
Conversion, latest week
0.9%
Market size, estimated
£12Ka year
Peak month
December6.2× the quietest month
Top search term
northern knife20K searches a year

02 · Price

A sale here is worth £25.68.

Listings sell for £25.68 on average, from £11.58 to £103.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £25.68 that is £0 to £3K a year per listing.

Average price
£25.68inside the $15 to $100 sweet spot
Price range
£11.58–£103.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,298 within Kitchen Knives. It carries 712 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#1,298in Kitchen Knives
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
712per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Viking Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£601£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

24

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

55%

Top 20: 89%

Open market

33%

  • INOMO18%
  • Cookerfy15%
  • Fubinaty11%
  • Huusk8%
  • Matsato8%
  • AIRENA7%

Demand

Viking Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Viking Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • northern knife20K/yr
  • viking knife17K/yr
  • bbq knife6K/yr
  • northern knife uk5K/yr
  • northern knife loki2K/yr
  • loki series - viking knife1K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness26%+0.30

Not sharp

Not razor sharp

Not as sharp as expected

Quality-Overall8%+2.22

Poor quality

very cheaply made

Not the best

Rusts/Corrodes6%−0.07

Mine came with quite a bit of rust

Rust

Washed once and it rusted

Weight Heavy5%+0.44

just a tad heavier

Just a Bit Heavy

Despite being a heavy piece of kit

Thickness4%−0.05

Blade is too thick

blades are too thick

Love

Sharpness25%+0.30

It is very sharp

Very good and sharp knife

The knife is very sharp

Quality-Overall24%+2.22

Good quality blade

Amazing quality

Good Quality Knife

Value For Money11%+0.63

Good value for money

great value for money

Good price

Design-Overall4%−0.04

The build is beautiful

Lovely craftsmanship

The design is perfect for everyday

Grip4%

has a strong grip

Strong durable grips nice in the hand good size knifes

protects your hand from slipping

Return

1.6% Return rate 24% Fixable by listing

Sharpness25%█▃▇▆▇▇

Not sharp

Not razor sharp

Not as sharp as expected

Size-Overall19%▃▃▅▆█▇
Quality-Overall12%█▇▄▆▂▃

Poor quality

very cheaply made

Not the best

Weight Heavy10%▆█▂▅▄▃

just a tad heavier

Just a Bit Heavy

Despite being a heavy piece of kit

Handle Quality8%█▁▅▁▇▄

Handle scales came loose and chipped

Bad handle

FAQ

Common Viking Knife questions

Answered from the same tracked data.