Viking Knife

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+75.1%

Conversion, latest week

0.9%

Market size, estimated

£12Ka year

Peak month

December6.2× the quietest month

Top search term

northern knife20K searches a year

Listings sell for £25.68 on average, from £11.58 to £103.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £25.68 that is £0 to £3K a year per listing.

Average price

£25.68inside the $15 to $100 sweet spot

Price range

£11.58–£103.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,298 within Kitchen Knives. It carries 712 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

15.0%

Average rank

#1,298in Kitchen Knives

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

712per listing

Listings tracked

30

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months