viking knife
Worth a lookShows a sweet-spot price point ($25.68 avg), but a small market ($12K/yr) keeps it on the watch list.
Avg price
Incredible£25.68avg listing price — sweet spot $15–$100
Price range
Great£11.58–£103.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+75.1%90-day search growth — must beat 0% to launch
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good712.4avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, viking knife is a £12K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
viking knife market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £6K–£13K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,298
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 15.0%
- Avg brand age
- 38 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
24
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
55%
Top 20: 89%
Open market
33%
- INOMO18%
- Cookerfy15%
- Fubinaty11%
- Huusk8%
- Matsato8%
- AIRENA7%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +75.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Top viking knife search terms
- northern knife20K/yr
- viking knife17K/yr
- bbq knife6K/yr
- northern knife uk5K/yr
- northern knife loki2K/yr
- loki series - viking knife1K/yr
Top viking knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INOMO Kitchen Knife Professional Chef Knife Japanese Knife Butcher Knife Ideal for Home Cooks Gifts High Carbon Stainless Steel Chopping Knife Mens Gifts for Birthday Present
INOMO£22.244.7★79 rev
Cookerfy 6 Japanese Knife Set Style 6 Butcher Knife - Razor Sharp Chef Knives with Ergonomic Grip & Genuine Cowhide Leather Sheath - Carbon 5cr15 Steel Blade with Rosewood Handle - Kitchen Knives
Cookerfy£15.264.3★184 rev
Huusk Chef Knife 11 inch Kitchen Knive for Cutting Boning Chopping. Japanese Kitchen Knife Designed for Balance and Control Blending Modern Style with Traditional Appeal. Meat Knife Sharp Knives
Huusk£24.954.4★5,767 rev
AIRENA Handmade Forged Kitchen Knives Chefs Knife Set High Carbon Steel Cook Knife - Full Tang Structure Wood Handle with Thickened Leather Sheath for Home Camping Gift Box
AIRENA£26.674.6★158 rev
Matsato Chef Knife for Kitchen 5.8 in Japanese Stainless Steel Professional Ultra Sharp Chopping & Cutting Knife Ergonomic Wood Handle
Matsato£25.244.6★161 rev
Newest
by launch date
ENOKING Professional Hand Forged Kitchen Knife
ENOKING£23.2926 rev
Matsato Chef Knife | Japanese Steel Kitchen Knives 6.2in Blade Sharp Knife for Meat & Vegetables Cooking and Chopping Ergonomic Beech Wood Handle
Matsato£29.49420 rev
Chefs Knife - High Carbon Steel Japanese Knives Sharp Kitchen Knive with Ergonomic Handle Chopping Knife Meat Knive Cooking Knifes
YANGJINLM£11.5823 rev
INOMO Kitchen Knife Professional Chef Knife Japanese Knife Butcher Knife Ideal for Home Cooks Gifts High Carbon Stainless Steel Chopping Knife Mens Gifts for Birthday Present
INOMO£22.2479 rev
Chilgoza Hand Forged Silverware Set with Leather Cover- Medieval 4 Pcs Kitchen Utensils Set Viking Cutlery Set Viking Cutlery Set Knife Spoons and Forks Set- Dinnerware Sets (Multicolor)
Chilgoza£25.2122 rev
Trending
90-day click momentumMatsato Chef Knife | Japanese Steel Kitchen Knives 6.2in Blade Sharp Knife for Meat & Vegetables Cooking and Chopping Ergonomic Beech Wood Handle
Matsato£29.494.5★
ENOKING Professional Hand Forged Kitchen Knife
ENOKING£23.294.9★
Steakchamp BBQ Pro Chefs Knife - 8.66 Sharp Kitchen Knife with Non-Slip Grip Corrosion-Resistant and Hand-Sharpened German Steel Blade
Steakchamp£39.364.7★
Chefs Knife - High Carbon Steel Japanese Knives Sharp Kitchen Knive with Ergonomic Handle Chopping Knife Meat Knive Cooking Knifes
YANGJINLM£11.583.5★
Cutluxe Carving Knife - 12 inch Razor Sharp Brisket Knives for Meat Cutting BBQ Turkey - Slicing Knife with Ergonomic Pakkawood Handle Design - Gift Box Included
Cutluxe£27.994.7★
What buyers say about viking knife
What buyers praise and complain about, mined from review topics.What buyers love
“It is very sharp”
“Good quality blade”
“Good value for money”
“The build is beautiful”
“has a strong grip”
“He loved his gift”
“As described”
“It feels solid, substantial, and heavy in the hand”
“Very easy to use”
“comfort”
What buyers complain about
“Not sharp”
“Poor quality”
“Mine came with quite a bit of rust”
“just a tad heavier”
“Blade is too thick”
“Handle scales came loose and chipped”
“Not even worth the cheap price they are selling it for”
“Broke”
“poor grip position”
“Not great does not come with any protected shealth for storing”
Top return reasons
Common questions
- Is viking knife profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 30 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +75.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the viking knife niche?
- 21 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in viking knife?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Rusts/Corrodes. The return rate is 1.6%.
- When does demand for viking knife peak?
- Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the viking knife niche?
- Listings span £11.58–£103.86; the average listing price is £25.68 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.