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Vertical Blinds

Maybe

Returns run at only 0.0% of orders. But buyers convert on only 1.5% of searches, so Vertical Blinds is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£136K/yr639K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
31%top-5 click share · 12 brands · 14 sellers

Flapen Score

Vertical Blinds against its category

The dotted line is the Home & Garden average. Past it, Vertical Blinds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vertical Blinds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vertical Blinds 639K times last year and spent an estimated £136K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
1.5%
Market size, estimated
£136Ka year
Peak month
August1.7× the quietest month
Top search term
vertical blinds278K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £0.94 to £85.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£0.94–£85.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #137 within Window Treatments. It carries 807 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
11%
Out of stock, average day
5.9%
Average rank
#137in Window Treatments
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
62

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Vertical Blinds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

31%

Top 20: 67%

Open market

20%

  • EXACT BLINDS23%
  • EURO BLINDS DIRECT20%
  • Generic10%
  • WINZOW10%
  • First blinds8%
  • Caecus8%

Demand

Vertical Blinds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Vertical Blinds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vertical blinds278K/yr
  • vertical blinds slats146K/yr
  • replacement vertical blind slats28K/yr
  • blind slats22K/yr
  • vertical blinds complete set9K/yr
  • blind slats vertical replacement20K/yr
  • vertical blinds window17K/yr
  • vertical blind slats18K/yr
  • replacement blind slats13K/yr
  • window blinds vertical9K/yr

Reviews and returns

What reviews say buyers love and hate about Vertical Blinds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.06

Slightly s smaller than some makes of blinds

Not the size i ordered

On arrival, 3 out of 6 blinds arrived and were 2.5 inches too short

Quality-Overall12%+2.89

very low quality it seems

Poor Quality Arrived Broken

Not good quality

Thickness10%

The material is paper thin

not thick

they would be quite thin material

Advertised Vs Actual Product6%−0.02

Bad advertising colour shows a bronze colour

Not as advertised

Item not as described

Color6%+0.41

Colour a little lighter than expected

the colour situation really needs sorting out

Initially received in the wrong colour

Love

Quality-Overall35%+2.89

The product and seller are fantastic

Good quality parts

Excellent product

Value For Money19%+1.03

Value for money

Amazing price

Excellent value

Size-Overall17%−0.06

Fitted exactly as ordered

Brilliant fit

Easy to fit

Advertised Vs Actual Product8%−0.02

As described

Exactly what I wanted

exactly as pictured

Color4%+0.41

Colour great

Lots of choices re colour

perfect colour match

Return

0.0% Return rate 84% Fixable by listing

Size-Overall76%█▆▆▇▇▆

Slightly s smaller than some makes of blinds

Not the size i ordered

On arrival, 3 out of 6 blinds arrived and were 2.5 inches too short

Advertised Vs Actual Product6%▁▁▃▁▂█

Bad advertising colour shows a bronze colour

Not as advertised

Item not as described

Compatibility-Overall6%▁▅▄█▃▃
Quality-Overall3%▁█▆▁▆▁

very low quality it seems

Poor Quality Arrived Broken

Not good quality

Add-Ons/Attachments2%▁▁█▁▁█

FAQ

Common Vertical Blinds questions

Answered from the same tracked data.