vertical blinds
Worth a lookShows low returns (0.0%), but weak search conversion (1.5%) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great£0.94–£85.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Review moat
Good806.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£136K£136K/yr · 639K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, vertical blinds is a £136K/yr Amazon United Kingdom market (639K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vertical blinds market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £282K–£353K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 11%
- Sponsored
- 90%
- Out of stock
- 5.9%
- Avg brand age
- 37 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
14
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
20%
- EXACT BLINDS23%
- EURO BLINDS DIRECT20%
- Generic10%
- WINZOW10%
- First blinds8%
- Caecus8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top vertical blinds search terms
- vertical blinds278K/yr
- vertical blinds slats146K/yr
- replacement vertical blind slats28K/yr
- blind slats22K/yr
- vertical blinds complete set9K/yr
- blind slats vertical replacement20K/yr
- vertical blinds window17K/yr
- vertical blind slats18K/yr
- replacement blind slats13K/yr
- window blinds vertical9K/yr
Top vertical blinds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EUROBLINDS - Vertical Blinds For Windows Complete Set - MADE TO MEASURE - 89mm (3.5 inch) - Headrail & Fabric - (Upto 250cm (98 inch)
EURO BLINDS DIRECT£81.564.5★131 rev
MADE TO MEASURE VERTICAL BLIND REPLACEMENT SLAT/LOUVERS 89mm (3.5) - - - FREE HANGERS WEIGHTS & CHAINS
EXACT BLINDS£1.134.8★750 rev
EUROBLINDS Made to Measure Vertical Blind Replacement SLATS 3.5 inch (89mm) Wide LOUVRES
EURO BLINDS DIRECT£1.514.8★976 rev
![Dimout Patterned Vertical Blind Complete [120cm White Short Drop]](https://m.media-amazon.com/images/I/41KhcduKKZL.jpg)
Dimout Patterned Vertical Blind Complete [120cm White Short Drop]
Caecus£24.234.2★108 rev
Made to Measure Vertical Blinds Complete Set | 89mm (3.5 Inch) Vertical Blind Slats Replacement with White Aluminium Headrail | Custom Window Blinds for Windows | Headrail & Slats | Wipeable Louvres
WINZOW£68.324.1★25 rev
Newest
by launch date
Made to Measure Vertical Blind Slats 89mm (3.5) Premium White Replacement Slats with Weights Top Hangers & Bottom Chains Polyester Fabric Light Filtering
Generic£1.4640 rev
Made to Measure Vertical Blinds Complete Set | 89mm (3.5 Inch) Vertical Blind Slats Replacement with White Aluminium Headrail | Custom Window Blinds for Windows | Headrail & Slats | Wipeable Louvres
WINZOW£68.3225 rev
Made to Measure Vertical Blind Slats 89mm (3.5) Wide White | Aqualush | PVC Blackout Replacement Vertical Blinds Louvres | Waterproof Window Blind Slats - Hangers Weights & Chains or Chainless Option
WINZOW£1.7136 rev
MADE TO MEASURE VERTICAL BLIND REPLACEMENT SLATS LOUVRES by Homesmart Blinds - 89mm 3.5 - FULL RANGE (DIM OUT) (Unity Fog)
Homesmart Blinds£1.30139 rev
MADE TO MEASURE VERTICAL BLIND REPLACEMENT SLATS LOUVRES by Homesmart Blinds - 89mm 3.5 - FULL RANGE (DIM OUT) (Feather Weave Cream)
Homesmart Blinds£1.27139 rev
Trending
90-day click momentumDimout Patterned Vertical Blind Complete [180cm White Short Drop]
Caecus£36.414.2★
MADE TO MEASURE VERTICAL BLIND REPLACEMENT SLATS LOUVRES by Homesmart Blinds - 89mm 3.5 - FULL RANGE (DIM OUT) (Feather Weave Cream)
Homesmart Blinds£1.274.8★
MADE TO MEASURE VERTICAL BLIND REPLACEMENT SLATS LOUVRES by Homesmart Blinds - 89mm 3.5 - FULL RANGE (DIM OUT) (Unity Fog)
Homesmart Blinds£1.304.8★
Dimout Patterned Vertical Blind Complete [120cm White Short Drop]
Caecus£24.234.2★
MADE TO MEASURE VERTICAL BLIND REPLACEMENT SLATS LOUVRES by Homesmart Blinds - 89mm 3.5 - FULL RANGE (DIM OUT) (Feather Weave White)
Homesmart Blinds£1.284.8★
What buyers say about vertical blinds
What buyers praise and complain about, mined from review topics.What buyers love
“The product and seller are fantastic”
“Value for money”
“Fitted exactly as ordered”
“As described”
“Colour great”
“Easy to assemble”
“Much easier”
“the material looks durable with no loose stray ends of fabric”
“Quick, simple fix that made a noticeable difference”
“These are light weight so easy to install”
What buyers complain about
“Slightly s smaller than some makes of blinds”
“very low quality it seems”
“The material is paper thin”
“Bad advertising colour shows a bronze colour”
“Colour a little lighter than expected”
“The price of the product is relatively cheap”
“Material feels cheap”
“are a little heavier than my previous ones”
“Terrible no privacy at all so thin they are see through”
“certainly cuts out the brightness of the previous glare”
Top return reasons
Common questions
- Is vertical blinds profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 62 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vertical blinds niche?
- 12 brands and 14 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in vertical blinds?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.0%.
- When does demand for vertical blinds peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vertical blinds niche?
- Listings span £0.94–£85.61; the average listing price is £14.11 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.