Skip to content

Vermiculite

Fail

Demand is soft, at -37.7% this quarter, so Vermiculite is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£281K/yr175K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
74%top-5 click share · 10 brands · 68 sellers

Flapen Score

Vermiculite against its category

The dotted line is the Home & Garden average. Past it, Vermiculite is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vermiculite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vermiculite 175K times last year and spent an estimated £281K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
11.8%
Market size, estimated
£281Ka year
Peak month
March5.1× the quietest month
Top search term
vermiculite114K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £5.05 to £33.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £13.56 that is £20K to £27K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£5.05–£33.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #235 within Fertilisers & Plant Food. It carries 1,108 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
42%
Out of stock, average day
1.3%
Average rank
#235in Fertilisers & Plant Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,108per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vermiculite products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£168K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

68

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

13%

  • Westland47%
  • R&R SHOP16%
  • Grow Chem9%
  • Hardys7%
  • TOP SAVER5%
  • bhomescent4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Vermiculite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 5.1×

Search terms

Top Vermiculite search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vermiculite114K/yr
  • vermiculite for plants47K/yr
  • vermiculite 100 litre bag4K/yr
  • horticultural vermiculite5K/yr
  • vermiculite for seeds6K/yr

Reviews and returns

What reviews say buyers love and hate about Vermiculite

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
19%of negative reviews mention “Value For Money”
0.1%of orders come back
“Very expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vermiculite questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data