Vermiculite
FailDemand is soft, at -37.7% this quarter, so Vermiculite is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £281K/yr175K searches / yr
- 90-day growth
- -37.7%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 68 sellers
Flapen Score
Vermiculite against its category
The dotted line is the Home & Garden average. Past it, Vermiculite is stronger. Inside it, weaker.
Market
The Vermiculite market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vermiculite 175K times last year and spent an estimated £281K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -37.7%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £281Ka year
- Peak month
- March5.1× the quietest month
- Top search term
- vermiculite114K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £5.05 to £33.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £13.56 that is £20K to £27K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £5.05–£33.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #235 within Fertilisers & Plant Food. It carries 1,108 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 42%
- Out of stock, average day
- 1.3%
- Average rank
- #235in Fertilisers & Plant Food
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,108per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vermiculite products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland Gro-Sure 10L Vermiculite Pouch
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 4,485
- Age
- 13y ago

R&R SHOP Medium Expanded Vermiculite Neutral PH ideal for Germination Growth of Plants Mushrooms and Terrarium Animals (3L)
- Price
- £5.05
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 3y ago

Grow Chem Vermiculite FINE (5L Resealable Bag) Fine Grade Growing Medium & Root Growth Booster for Indoor & Outdoor Seeds & Plants
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 4y ago

Hardys Vermiculite for Plants 50L - Fine Grade 0-3mm - Natural Water Management & Aeration Enhancer for Compost for Outdoor Plants House Plant Soil Succulent Potting Mix
- Price
- £16.51
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 1y ago

Westland Gro-Sure Perlite 10l - For Improved Aeration and Drainage
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 5,244
- Age
- 13y ago
Trending
90-day click momentum
Vermiculite Lightweight Compost Additive Natural Mineral for Improved Moisture Retention & Nutrient Absorption Ideal for Seed Germination Potting & Containers (10L)
- Price
- £15.72
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

R&R SHOP Medium Expanded Vermiculite Neutral PH ideal for Germination Growth of Plants Mushrooms and Terrarium Animals (3L)
- Price
- £5.05
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 3y ago

Grow Chem Vermiculite FINE (5L Resealable Bag) Fine Grade Growing Medium & Root Growth Booster for Indoor & Outdoor Seeds & Plants
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 4y ago

Westland Gro-Sure Perlite 10l - For Improved Aeration and Drainage
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 5,244
- Age
- 13y ago

VITAX Vermiculite 20LT
- Price
- £14.77
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 12y ago
Newest
by launch date
Vermiculite Lightweight Compost Additive Natural Mineral for Improved Moisture Retention & Nutrient Absorption Ideal for Seed Germination Potting & Containers (10L)
- Price
- £15.72
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

Hardys Vermiculite for Plants 50L - Fine Grade 0-3mm - Natural Water Management & Aeration Enhancer for Compost for Outdoor Plants House Plant Soil Succulent Potting Mix
- Price
- £16.51
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 1y ago

R&R SHOP Fine Expanded Vermiculite Neutral PH ideal for Germination Growth of Plants Mushrooms and Terrarium Animals (3L)
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 2y ago

R&R SHOP Medium Expanded Vermiculite Neutral PH ideal for Germination Growth of Plants Mushrooms and Terrarium Animals (3L)
- Price
- £5.05
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 3y ago

Premium Coarse Vermiculite for Plants & Seed Starting Lightweight Horticultural Growing Medium for Soil Aeration Water Retention & Root Development (1L)
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
68
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- Westland47%
- R&R SHOP16%
- Grow Chem9%
- Hardys7%
- TOP SAVER5%
- bhomescent4%
- Open — no brand owns it (4 brands, 13%)
Demand
Vermiculite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 5.1×
Search terms
Top Vermiculite search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vermiculite114K/yr
- vermiculite for plants47K/yr
- vermiculite 100 litre bag4K/yr
- horticultural vermiculite5K/yr
- vermiculite for seeds6K/yr
Reviews and returns
What reviews say buyers love and hate about Vermiculite
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive
overpriced
More expensive than any DIY or garden centre
Not fit for purpose
Vermiculite is rather large
bag smaller than I thought
bag not as shown either
False information
NOT the 'pretty box' the advert displays
Product quality/performance lacking
1 Star : Extremely poor quality product
Very disappointed with the quality/quantity
Bags are as thin as cardboard no way is there the correct amount packs in the bags
Love
Excellent value
Good price
Value for money
Excellent product
Nice quality, small size, perfect for sowing seeds
Excellent quality and size of grain
Excellent product ensuring good plant growth
Really helps plants thrive
Blooming good
Just What I Needed
Does the job
As expected
Easy to use
made them easy to handle
Useful
Return
0.1% Return rate 45% Fixable by listing
bag not as shown either
False information
NOT the 'pretty box' the advert displays
Not fit for purpose
Vermiculite is rather large
bag smaller than I thought
Very expensive
overpriced
More expensive than any DIY or garden centre
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vermiculite questions
Answered from the same tracked data.









