Is venus fly trap plant profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the venus fly trap plant niche?

11 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in venus fly trap plant?

Top complaints mined from reviews: Plant Growth, Durability, Size-Overall. The return rate is 0.1%.

When does demand for venus fly trap plant peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.

What does it cost to enter the venus fly trap plant niche?

Listings span £6.23–£31.94; the average listing price is £13.98 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.

venus fly trap plant

Worth a look

Shows low returns (0.1%), but a small market ($68K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Growth

Great+67.1%

90-day search growth — must beat 0% to launch

Avg price

Good£13.98

avg listing price — sweet spot $15–$100

Price range

Good£6.23–£31.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good939.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£68K

£68K/yr · 160K searches

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, venus fly trap plant is a £68K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

venus fly trap plant market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £84K–£112K; units × avg price
Conversion rate: 3.0%
Avg BSR: #914
Page quality: 0%
Prime: 38%
Sponsored: 77%
Out of stock: 19.1%
Avg brand age: 35 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

GardenersDream45%
YouGarden16%
Funtime Gifts10%
Gift Republic7%
E SUPEREGROW5%
Best4garden4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.1% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Open Trend

Top venus fly trap plant search terms

venus fly trap plant100K/yr +72.1%4.4% conv.
venus fly trap36K/yr +59.4%3.2% conv.
fly trap plant7K/yr +33.8%1.5% conv.
venus flytrap7K/yr +69.2%2.7% conv.
venus flytrap plant3K/yr +48.3%4.5% conv.
fly catcher plant3K/yr +85.8%1.9% conv.
venus fly-trap3K/yr +129.5%1.3% conv.

All search terms

Top venus fly trap plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1 x Venus Fly Trap Plant - Dionaea MUSCIPULA Carnivorous Healthy Indoor Plant Natural Fly Catcher Easy Care - Exotic Air-Purifying Houseplant Educational Plants for Children - 9cm Pot

GardenersDream£12.084.0★962 rev

YouGarden Venus Fly Trap Dionaea muscipula Jumbo Plant in 12cm Pot Easy to Care Exotic Indoor Plant for The Home and Office Carnivorous

YouGarden£14.893.7★697 rev

Venus Fly Trap and Sundew Plant in a Tin | Grow Your Own Plant Kit

Funtime Gifts£6.232.9★712 rev

Gift Republic GR200010: Grow It. Grow Your Own Carnivorous Plants Green

Gift Republic£11.123.6★464 rev

Smart Venus Fly Trap Terrarium Pot with Timer&Fan African Violet Planter pot with Grow Light Plant Terrarium Kit for Carnivorous Plants Christmas Birthday Gifts for Women Garden Lover (No Plant)

E SUPEREGROW£31.944.1★224 rev

Newest

by launch date

2 x Venus Fly Trap Plant - Dionaea MUSCIPULA Carnivorous Healthy Indoor Plant Natural Fly Catcher Easy Care - Exotic Air-Purifying Houseplant Educational Plants for Children - 9cm Pot

GardenersDream£19.04962 rev

5mo ago

Smart Venus Fly Trap Terrarium Pot with Timer&Fan African Violet Planter pot with Grow Light Plant Terrarium Kit for Carnivorous Plants Christmas Birthday Gifts for Women Garden Lover (No Plant)

E SUPEREGROW£31.94224 rev

1y ago

Venus Fly Trap Plant Food 200ml | Natural Formula for Carnivorous Plants | Promotes Healthy Growth and Strong Roots | Ideal for Indoor & Outdoor Use | Organic Biodegradable

READY STEADY DEFEND£9.96101 rev

1y ago

Carnivorous Plants Collection - Half-Hardy Perennial - Two Popular Varieties - Easy to Grow Your Own - Wonderful Houseplant Display - 2X 9cm Potted Plant by Thompson and Morgan

Thompson & Morgan£13.2321 rev

2y ago

Plant Theory 10cm Dionaea Muscipula Venus Flytrap Carnivore Plant Fly Trap Indoor Plant 8.5cm Pot

Plant theory£14.4611 rev

3y ago

What buyers say about venus fly trap plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth41%

“Plant is thriving very pleased”

Quality-Overall13%

“Great quality plant”

Advertised Vs Actual Product7%

“It does the job”

Ease Of Use5%

“Easy to use”

Gifting Purpose4%

“It was a gift so kept it hidden for a week unopened”

Instructions/User Manual/Troubleshooting4%

“Instructions clearly marked”

Strength4%

“it's still going strong”

Pest/Insect Control4%

“Looking forward to it catching some of those annoying flys”

Value For Money3%

“Decent value for money considering the ones at store have been picked at my kids touching them”

Efficiency1%

“Gives good results”

What buyers complain about

Plant Growth26%

“the seeds have not germinated”

Durability22%

“Again broke”

Size-Overall18%

“SMALL”

Value For Money5%

“Certainly not worth £14.99”

Quality-Overall5%

“make sure you buy the best quality not just the best price”

Instructions/User Manual/Troubleshooting3%

“No care instructions provided”

Smell3%

“Smells awful”

Ease Of Cleaning1%

“didn't clean the inside as Chat GPT suggested this could harm fragile traps”

Advertised Vs Actual Product1%

“Nothing like the picture”

Natural Resource Wastage1%

“Waste of money”

Top return reasons

Plant Growth35%

Contamination9%

Size-Overall9%

Defective Material/Parts7%

Advertised Vs Actual Product7%

Leak-Proof4%

Spray/Flow4%

Water Resistance4%

Moist/Dry4%

Quality-Overall4%

Common questions

Is venus fly trap plant profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the venus fly trap plant niche?: 11 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in venus fly trap plant?: Top complaints mined from reviews: Plant Growth, Durability, Size-Overall. The return rate is 0.1%.
When does demand for venus fly trap plant peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
What does it cost to enter the venus fly trap plant niche?: Listings span £6.23–£31.94; the average listing price is £13.98 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.