- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £1.3M/yr1.3M searches / yr
- 90-day growth
- -61.9%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 41 sellers
Flapen Score
Velvetiser against its category
The dotted line is the Home & Garden average. Past it, Velvetiser is stronger. Inside it, weaker.
Market
The Velvetiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Velvetiser 1.3M times last year and spent an estimated £1.3M. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -61.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £1.3Ma year
- Peak month
- December17.0× the quietest month
- Top search term
- velvetiser343K searches a year
02 · Price
A sale here is worth £50.25.
Listings sell for £50.25 on average, from £17.92 to £110.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £50.25 that is £25K to £38K a year per listing.
- Average price
- £50.25inside the $15 to $100 sweet spot
- Price range
- £17.92–£110.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £25K–£38K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #415 within Coffee, Tea & Espresso. It carries 1,045 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 80%
- Out of stock, average day
- 15.9%
- Average rank
- #415in Coffee, Tea & Espresso
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,045per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Velvetiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Pebble Edition - Ideal for Gifts
- Price
- £110.66
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 12mo ago
Straame Electric Milk Frother Professional Automatic Foam Maker for Lattes Cappuccinos & Hot Chocolates Stainless Steel Whisk & Froth in Seconds Versatile Modes Ideal for Home & Office Use
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 566
- Age
- 1y ago
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Chalk Edition - Ideal for Gifts
- Price
- £109.09
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 12mo ago
Milk Frother Milk Frother Electric Coffee Frother Frother Milk Steamer Hot Chocolate Maker Milk frothers Velvetiser (Black)
- Price
- £20.19
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 1y ago
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Pewter Edition - Ideal for Gifts
- Price
- £110.95
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 12mo ago
Trending
90-day click momentum
Andizun Milk Frother Electric 4-in-1 Automatic Milk Steamer and Frother Hot Chocolate Velvetiser Milk Warmer and Frother with Large Capacity Quiet One-Button Control Easy Clean Non-Stick Jug
- Price
- £22.05
- Rating
- 2.8/5
- Reviews
- 13
- Age
- 3mo ago
Milk Frother Milk Frother Electric Coffee Frother Frother Milk Steamer Hot Chocolate Maker (Black)
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 7mo ago
Automatic Milk Frothers Hot Chocolate Velvetiser 450ml Milk Steamer
- Price
- £22.54
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago
KEPLIN Automatic Milk Frother - 350ml Heating & 250ml Frothing Capacity Electric 5-in-1 with Detachable Stainless Steel Jug Hot & Cold Foam Hot Chocolate Maker Milk Heater & Steamer Black
- Price
- £29.23
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 5mo ago
Maestri House Electric Milk Frother 4-in-1 600W 500ml
- Price
- £47.37
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch dateAndizun Milk Frother Electric 4-in-1 Automatic Milk Steamer and Frother Hot Chocolate Velvetiser Milk Warmer and Frother with Large Capacity Quiet One-Button Control Easy Clean Non-Stick Jug
- Price
- £22.05
- Rating
- 2.8/5
- Reviews
- 13
- Age
- 3mo ago
KEPLIN Automatic Milk Frother - 350ml Heating & 250ml Frothing Capacity Electric 5-in-1 with Detachable Stainless Steel Jug Hot & Cold Foam Hot Chocolate Maker Milk Heater & Steamer Black
- Price
- £29.23
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 5mo ago
Milk Frother Milk Frother Electric Coffee Frother Frother Milk Steamer Hot Chocolate Maker (Black)
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 7mo ago
Automatic Milk Frothers Hot Chocolate Velvetiser 450ml Milk Steamer
- Price
- £22.54
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Pebble Edition - Ideal for Gifts
- Price
- £110.66
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
41
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
11%
- Hotel Chocolat53%
- Straame14%
- Estefanlo11%
- Rafow4%
- Redrentik3%
- Maestri House3%
- Open — no brand owns it (5 brands, 11%)
Demand
Velvetiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.0×
Search terms
Top Velvetiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- velvetiser343K/yr
- hot chocolate maker391K/yr
- hotel chocolat velvetiser227K/yr
- hot chocolate machine75K/yr
- hotel chocolate velvetiser29K/yr
- velvetiser hot chocolate maker64K/yr
- hot chocolate velvetiser51K/yr
- velvetiser hotel chocolat23K/yr
- hot chocolate maker machine23K/yr
- chocolate velvetiser26K/yr
Reviews and returns
What reviews say buyers love and hate about Velvetiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt last
Stopped working after a couple of uses
Broke after a month
Does not heat the milk
inconsistent heat
then it doesnt heat as effectively
Brilliant product though very expensive
Not worth the price
I just think its very overpriced
its no longer working properly
refused to work
now won't work at all
Bad Quality
Cheap, poor quality
quality is so cheep
Love
The build quality feels premium
Excellent product
a real quality product that does exactly what it advertises
Excellent value
Reasonable price
Good price
Easy to keep clean
It's so easy to wash
so is very easy to remove for cleaning
Easy to Use
This is a really simple to use device
it is so easy to do
Just what I needed
As described
Does the job perfectly
Return
3.0% Return rate 8% Fixable by listing
its no longer working properly
refused to work
now won't work at all
Does not heat the milk
inconsistent heat
then it doesnt heat as effectively
Doesnt last
Stopped working after a couple of uses
Broke after a month
Leaked on first use
then leaked all over my kitchen
Leaked everywhere
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Velvetiser questions
Answered from the same tracked data.