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Velvet Ribbon

Fail

Demand is soft, at -40.2% this quarter, so Velvet Ribbon is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£154K/yr464K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
33%top-5 click share · 33 brands · 49 sellers

Flapen Score

Velvet Ribbon against its category

The dotted line is the Home & Garden average. Past it, Velvet Ribbon is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Velvet Ribbon 464K times last year and spent an estimated £154K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
4.8%
Market size, estimated
£154Ka year
Peak month
December65.8× the quietest month
Top search term
velvet ribbon239K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £2.47 to £17.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.91 that is £2K to £3K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£2.47–£17.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #1,246 within Sewing. It carries 297 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
21.3%
Average rank
#1,246in Sewing
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Velvet Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

49

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

33%

Top 20: 70%

Open market

42%

  • Bafiwu16%
  • Chenkou Craft11%
  • Uiopa9%
  • Italian Options9%
  • sourcing map6%
  • Berisfords6%

Demand

Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 65.8×

Search terms

Top Velvet Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet ribbon239K/yr
  • red velvet ribbon116K/yr
  • velvet ribbon 10mm7K/yr
  • velvet ribbon 25mm12K/yr
  • thin velvet ribbon9K/yr
  • wide velvet ribbon14K/yr
  • ribbon velvet6K/yr
  • velvet ribbon 5mm4K/yr
  • velvet ribbons6K/yr
  • thick velvet ribbon9K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color26%−0.22

Not the nicest shade of brown

The red is quite dark

Not green

Value For Money11%+0.86

Expensive

Waste of money

Quality-Overall10%+1.91

I found the ribbon to be of low quality

i have used ones that had better quality than this

Poor quality, stretchy

Advertised Vs Actual Product7%−0.05

Not as described

Thickness7%+0.25

Because it is velvet it is much thicker

with it being extremely thin

It was very thin, shed fibres and seemed stretchy

Love

Quality-Overall27%+1.91

It feels like very good quality ribbon

Good selection

Great quality

Color17%−0.22

Great colour

Beautiful colours

Colour matches perfectly

Value For Money12%+0.86

I think it is excellent value for money

Good value for money

good value for money and versatile

Advertised Vs Actual Product8%−0.05

Does the job

Exactly as described

Just what I wanted

Thickness6%+0.25

This ribbon is nice and thick, and nearly ten metres is enough for a lot of crafting projects

They are thick

has a good thickness

Return

1.5% Return rate 76% Fixable by listing

Color52%▇▆▄▅██

Not the nicest shade of brown

The red is quite dark

Not green

Size-Overall18%▁▆█▁▁▇

The size of the ribbon is actually really narrow - more so than I expected at just 1cm so something to be aware of as it will be better for smaller gifts/projects

Quality-Overall8%█▃▃▆▅▄

I found the ribbon to be of low quality

i have used ones that had better quality than this

Poor quality, stretchy

Thin7%▃▂▂█▁▁
Advertised Vs Actual Product3%▇▃▁▁█▁

Not as described

FAQ

Common Velvet Ribbon questions

Answered from the same tracked data.