Velvet Ribbon
soft demand (-40.2% this quarter) — Velvet Ribbon doesn't clear our bar today.
Flapen Score
Is Velvet Ribbon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Velvet Ribbon is a £154K/yr Amazon United Kingdom market (464K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Velvet Ribbon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.2% over the last 90 days and 4.8% of searches end in a purchase.
£154K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 59 products
Top Velvet Ribbon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Red Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 11mo ago
Uiopa Light Blue Velvet Ribbon 6mm x 9m Single Face Wrapping Ribbon Vintage Velvet Ribbons for Gift Wrapping Wreaths Wedding Party Home Decor DIY Crafts
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Chenkou Craft 30 Yards 3/8 10mm Velvet Ribbon Total 30 Colors Assorted Lots Bulk
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 1,564
- Age
- 9y ago
Italian Options Velvet Ribbon Luxury Single-Face Velvet Ribbon for Crafting Christmas Bows Hair Cakes Weddings Ornaments Gift Wrapping Flowers 25mm x 10 Metre Roll Vintage Blue
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 642
- Age
- 5y ago
Chenkou Craft 20 Yards 1 Velvet Ribbon Total 20 Colors Assorted Lots Bulk 25mm
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 9y ago
Trending
90-day click momentum
Berisfords Velvet Ribbon Black 10.2 x 2.2 x 10.2 cm
- Price
- £2.47
- Rating
- 4.7/5
- Reviews
- 2,058
- Age
- 9y ago
sourcing map Velvet Ribbon 5/8 Inch x 10 Yard Single Face Spool Silky Velvet Fabric for Bouquets DIY Crafts Gift Wrapping Wedding Party Deep Pink
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 2y ago
Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
- Price
- £4.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Uiopa Light Blue Velvet Ribbon 6mm x 9m Single Face Wrapping Ribbon Vintage Velvet Ribbons for Gift Wrapping Wreaths Wedding Party Home Decor DIY Crafts
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch dateRed Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
- Price
- £4.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Red Velvet Ribbon 38mm x 20yards Burgundy Thick Velvet Ribbon for Gift Wrapping Christmas Tree Decorations Bows & Craft Projects (Red)
- Price
- £9.24
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 8mo ago
Red Velvet Ribbon 10mm x 40yards Thin Velvet Ribbon for Gift Wrapping Bows Christmas Crafts Weddings & DIY Decorations (Red)
- Price
- £7.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Green Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
33 rising
Sellers
49
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
33%
Top 20: 70%
Open market
42%
- Bafiwu16%
- Chenkou Craft11%
- Uiopa9%
- Italian Options9%
- sourcing map6%
- Berisfords6%
Velvet Ribbon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 65.8×
Top Velvet Ribbon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- velvet ribbon239K/yr
- red velvet ribbon116K/yr
- velvet ribbon 10mm7K/yr
- velvet ribbon 25mm12K/yr
- thin velvet ribbon9K/yr
- wide velvet ribbon14K/yr
- ribbon velvet6K/yr
- velvet ribbon 5mm4K/yr
- velvet ribbons6K/yr
- thick velvet ribbon9K/yr
What reviews say buyers love and hate about Velvet Ribbon
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“It feels like very good quality ribbon”
“Great colour”
“I think it is excellent value for money”
“Does the job”
“This ribbon is nice and thick, and nearly ten metres is enough for a lot of crafting projects”
What buyers complain about
72% of reviews“Not the nicest shade of brown”
“Expensive”
“I found the ribbon to be of low quality”
“Not as described”
“Because it is velvet it is much thicker”
Velvet Ribbon return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Velvet Ribbon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
