Skip to content

Velvet Ribbon

Fail

Demand is soft, at -40.2% this quarter, so Velvet Ribbon is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£154K/yr464K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
33%top-5 click share · 33 brands · 49 sellers

Flapen Score

Velvet Ribbon against its category

The dotted line is the Home & Garden average. Past it, Velvet Ribbon is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Velvet Ribbon 464K times last year and spent an estimated £154K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
4.8%
Market size, estimated
£154Ka year
Peak month
December65.8× the quietest month
Top search term
velvet ribbon239K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £2.47 to £17.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.91 that is £2K to £3K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£2.47–£17.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #1,246 within Sewing. It carries 297 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
21.3%
Average rank
#1,246in Sewing
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
59

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Velvet Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

49

Est. top-5 brand share

52%

Top 20: 92%

Est. top-5 click share

33%

Top 20: 70%

Open market

42%

  • Bafiwu16%
  • Chenkou Craft11%
  • Uiopa9%
  • Italian Options9%
  • sourcing map6%
  • Berisfords6%

Demand

Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 65.8×

Search terms

Top Velvet Ribbon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • velvet ribbon239K/yr
  • red velvet ribbon116K/yr
  • velvet ribbon 10mm7K/yr
  • velvet ribbon 25mm12K/yr
  • thin velvet ribbon9K/yr
  • wide velvet ribbon14K/yr
  • ribbon velvet6K/yr
  • velvet ribbon 5mm4K/yr
  • velvet ribbons6K/yr
  • thick velvet ribbon9K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Ribbon

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Color”
1.5%of orders come back
“Not the nicest shade of brown”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Velvet Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data