Velvet Ribbon
FailDemand is soft, at -40.2% this quarter, so Velvet Ribbon is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £154K/yr464K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 33%top-5 click share · 33 brands · 49 sellers
Flapen Score
Velvet Ribbon against its category
The dotted line is the Home & Garden average. Past it, Velvet Ribbon is stronger. Inside it, weaker.
Market
The Velvet Ribbon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Velvet Ribbon 464K times last year and spent an estimated £154K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 464K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £154Ka year
- Peak month
- December65.8× the quietest month
- Top search term
- velvet ribbon239K searches a year
02 · Price
A sale here is worth £6.91.
Listings sell for £6.91 on average, from £2.47 to £17.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.91 that is £2K to £3K a year per listing.
- Average price
- £6.91under the $15 to $100 sweet spot
- Price range
- £2.47–£17.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #1,246 within Sewing. It carries 297 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 21.3%
- Average rank
- #1,246in Sewing
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 297per listing
- Listings tracked
- 59
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Velvet Ribbon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Red Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 11mo ago

Uiopa Light Blue Velvet Ribbon 6mm x 9m Single Face Wrapping Ribbon Vintage Velvet Ribbons for Gift Wrapping Wreaths Wedding Party Home Decor DIY Crafts
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago

Chenkou Craft 30 Yards 3/8 10mm Velvet Ribbon Total 30 Colors Assorted Lots Bulk
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 1,564
- Age
- 9y ago

Italian Options Velvet Ribbon Luxury Single-Face Velvet Ribbon for Crafting Christmas Bows Hair Cakes Weddings Ornaments Gift Wrapping Flowers 25mm x 10 Metre Roll Vintage Blue
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 642
- Age
- 5y ago

Chenkou Craft 20 Yards 1 Velvet Ribbon Total 20 Colors Assorted Lots Bulk 25mm
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 9y ago
Trending
estimated 90-day click momentum
Berisfords Velvet Ribbon Black 10.2 x 2.2 x 10.2 cm
- Price
- £2.47
- Rating
- 4.7/5
- Reviews
- 2,058
- Age
- 9y ago

sourcing map Velvet Ribbon 5/8 Inch x 10 Yard Single Face Spool Silky Velvet Fabric for Bouquets DIY Crafts Gift Wrapping Wedding Party Deep Pink
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 2y ago

Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago

Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
- Price
- £4.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Uiopa Light Blue Velvet Ribbon 6mm x 9m Single Face Wrapping Ribbon Vintage Velvet Ribbons for Gift Wrapping Wreaths Wedding Party Home Decor DIY Crafts
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago

Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
- Price
- £4.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Red Velvet Ribbon 38mm x 20yards Burgundy Thick Velvet Ribbon for Gift Wrapping Christmas Tree Decorations Bows & Craft Projects (Red)
- Price
- £9.24
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 8mo ago

Red Velvet Ribbon 10mm x 40yards Thin Velvet Ribbon for Gift Wrapping Bows Christmas Crafts Weddings & DIY Decorations (Red)
- Price
- £7.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago

Green Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
49
Est. top-5 brand share
52%
Top 20: 92%
Est. top-5 click share
33%
Top 20: 70%
Open market
42%
- Bafiwu16%
- Chenkou Craft11%
- Uiopa9%
- Italian Options9%
- sourcing map6%
- Berisfords6%
Demand
Velvet Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 65.8×
Search terms
Top Velvet Ribbon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- velvet ribbon239K/yr
- red velvet ribbon116K/yr
- velvet ribbon 10mm7K/yr
- velvet ribbon 25mm12K/yr
- thin velvet ribbon9K/yr
- wide velvet ribbon14K/yr
- ribbon velvet6K/yr
- velvet ribbon 5mm4K/yr
- velvet ribbons6K/yr
- thick velvet ribbon9K/yr
Reviews and returns
What reviews say buyers love and hate about Velvet Ribbon
We read the reviews and the return reasons for every product selling here.
“Not the nicest shade of brown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Velvet Ribbon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









