velvet ribbon
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great297.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£154K£154K/yr · 464K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Price range
Bad£2.47–£17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, velvet ribbon is a £154K/yr Amazon United Kingdom market (464K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
velvet ribbon market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £173K–£207K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #1,246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 21.3%
- Avg brand age
- 28 months
- Avg seller age
- 211 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
49
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
33%
Top 20: 70%
Open market
42%
- Bafiwu16%
- Chenkou Craft11%
- Uiopa9%
- Italian Options9%
- sourcing map6%
- Berisfords6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 65.8×
Top velvet ribbon search terms
- velvet ribbon239K/yr
- red velvet ribbon116K/yr
- velvet ribbon 10mm7K/yr
- velvet ribbon 25mm12K/yr
- thin velvet ribbon9K/yr
- wide velvet ribbon14K/yr
- ribbon velvet6K/yr
- velvet ribbon 5mm4K/yr
- velvet ribbons6K/yr
- thick velvet ribbon9K/yr
Top velvet ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
Bafiwu£8.324.5★59 rev
Uiopa Light Blue Velvet Ribbon 6mm x 9m Single Face Wrapping Ribbon Vintage Velvet Ribbons for Gift Wrapping Wreaths Wedding Party Home Decor DIY Crafts
Uiopa£4.144.5★24 rev
Chenkou Craft 30 Yards 3/8 10mm Velvet Ribbon Total 30 Colors Assorted Lots Bulk
Chenkou Craft£9.964.5★1,564 rev
Italian Options Velvet Ribbon Luxury Single-Face Velvet Ribbon for Crafting Christmas Bows Hair Cakes Weddings Ornaments Gift Wrapping Flowers 25mm x 10 Metre Roll Vintage Blue
Italian Options£5.724.6★642 rev
Chenkou Craft 20 Yards 1 Velvet Ribbon Total 20 Colors Assorted Lots Bulk 25mm
Chenkou Craft£10.034.4★365 rev
Newest
by launch date
Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
ZHUOmengyun£5.222 rev
Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
RARITYLL£4.293 rev
Red Velvet Ribbon 38mm x 20yards Burgundy Thick Velvet Ribbon for Gift Wrapping Christmas Tree Decorations Bows & Craft Projects (Red)
Bafiwu£9.2414 rev
Red Velvet Ribbon 10mm x 40yards Thin Velvet Ribbon for Gift Wrapping Bows Christmas Crafts Weddings & DIY Decorations (Red)
Bafiwu£7.247 rev
Green Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
Bafiwu£7.6259 rev
Trending
90-day click momentum
Berisfords Velvet Ribbon Black 10.2 x 2.2 x 10.2 cm
Berisfords£2.474.7★
sourcing map Velvet Ribbon 5/8 Inch x 10 Yard Single Face Spool Silky Velvet Fabric for Bouquets DIY Crafts Gift Wrapping Wedding Party Deep Pink
sourcing map£6.074.8★
Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
ZHUOmengyun£5.224.5★
Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
RARITYLL£4.295.0★
Uiopa Light Blue Velvet Ribbon 6mm x 9m Single Face Wrapping Ribbon Vintage Velvet Ribbons for Gift Wrapping Wreaths Wedding Party Home Decor DIY Crafts
Uiopa£4.144.5★
What buyers say about velvet ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“It feels like very good quality ribbon”
“Great colour”
“I think it is excellent value for money”
“Does the job”
“This ribbon is nice and thick, and nearly ten metres is enough for a lot of crafting projects”
“The velvet material is unique”
“is easy to cut of course”
“Its versatile 25mm width and 10-meter length make it suitable for various DIY crafts, event decorations, and luxury gift wrapping”
“offers a soft”
“The spool design is practical”
What buyers complain about
“Not the nicest shade of brown”
“Expensive”
“I found the ribbon to be of low quality”
“Not as described”
“Because it is velvet it is much thicker”
“I found it difficult to use”
“stretchy”
“The size of the ribbon is actually really narrow - more so than I expected at just 1cm so something to be aware of as it will be better for smaller gifts/projects”
“stained”
Top return reasons
Common questions
- Is velvet ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £154K/yr across 59 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -40.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the velvet ribbon niche?
- 33 brands and 49 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in velvet ribbon?
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 1.5%.
- When does demand for velvet ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 65.8× the quietest.
- What does it cost to enter the velvet ribbon niche?
- Listings span £2.47–£17.07; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.