Skip to content

Velvet Hangers

Fail

The average product has 39,049 reviews to catch up to, so Velvet Hangers is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£79K/yr42K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
77%top-5 click share · 11 brands · 19 sellers

Flapen Score

Velvet Hangers against its category

The dotted line is the Home & Garden average. Past it, Velvet Hangers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Hangers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Velvet Hangers 42K times last year and spent an estimated £79K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Aug–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
18.4%
Market size, estimated
£79Ka year
Peak month
January2.4× the quietest month
Top search term
black velvet hangers35K searches a year

02 · Price

A sale here is worth £10.37.

Listings sell for £10.37 on average, from £6.25 to £16.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.37 that is £8K to £10K a year per listing.

Average price
£10.37under the $15 to $100 sweet spot
Price range
£6.25–£16.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Storage & Organisation. It carries 39,049 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#40in Storage & Organisation
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
39,049per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Velvet Hangers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Amazon Basics47%
  • KEPLIN13%
  • Panzy Home11%
  • Utopia Home8%
  • Sasha Morel7%
  • HOUSE DAY3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Velvet Hangers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Velvet Hangers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black velvet hangers35K/yr
  • velvet black hangers3K/yr
  • velvet hangers 50 pack4K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Hangers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.03

not very strong

these are so brittle

Very flimsy

Quality-Overall18%+1.15

Really not the greatest of qualitys

Unbelievably bad quality

Extremely poor

Durability11%−0.04

break easily

One came broken already

snapped off

Ease Of Cleaning8%−0.02

Dusty

It took me 3 hours to clean it

Size-Overall6%−0.02

Consequently, these hangers are not fit for purpose

not fit for purpose in my opinion

they would be too large for childrens items

Love

Quality-Overall28%+1.15

Excellent quality the velvet effect is non-slip

Excellent product

Great quality hangers

Value For Money19%+0.58

Excellent value for money

Value for money

Good price

Grip11%+0.95

Certainly non slip

Non slip

good grip

Advertised Vs Actual Product7%+0.86

As advertised

Just what I wanted

As described

Strength6%−0.03

Very sturdy

Sturdy hangers, the texture stops clothes from slipping, fast dispatch and delivery, thank you x

These hangers are quite sturdy

Return

0.4% Return rate 53% Fixable by listing

Size-Overall29%▆▄█▄▄▅

Consequently, these hangers are not fit for purpose

not fit for purpose in my opinion

they would be too large for childrens items

Color10%▅█▅█▅▃
Stain Resistance9%▇▂▃▄█▃
Quality-Overall7%▄▇▄▇██

Really not the greatest of qualitys

Unbelievably bad quality

Extremely poor

Material Quality6%▄▃▃▆█▄

Pour material

FAQ

Common Velvet Hangers questions

Answered from the same tracked data.